NISMO

Nissan Motorsports International Co., Ltd. (NISMO)

Official Website
Assets
NISMO full

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Brand Information

Brand Name

NISMO

Company Name

Nissan Motorsports International Co., Ltd. (NISMO)

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API Usage

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GET https://api.motomarks.io/brands/nissan-nismo
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What does the NISMO logo mean?

NISMO began in 1984 as Nissan's dedicated motorsports and performance division, formed to consolidate Nissan's racing and high-performance activities.

The NISMO wordmark logo is typified by a strong, italicized logotype with a distinctive red 'MO' or red accent that highlights the motorsports focus; this treatment emphasizes speed and performance and evolved from simple racing livery treatments used on Nissan race cars in the 1970s and early 1980s. Over time the logo has remained a bold, typographic mark rather than a pictorial emblem, preserving a visual connection to Nissan's competitive racing heritage and aftermarket performance parts.

What color is the NISMO logo?

The primary color of the NISMO logo is #E60012. This color is used across the brand's official logo, emblem, and wordmark assets.

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