NISMO

NISMO began in 1984 as Nissan's dedicated motorsports and performance division, formed to consolidate Nissan's racing and high-performance activities. The NISMO wordmark logo is typified by a strong, italicized logotype with a distinctive red 'MO' or red accent that highlights the motorsports focus; this treatment emphasizes speed and performance and evolved from simple racing livery treatments used on Nissan race cars in the 1970s and early 1980s. Over time the logo has remained a bold, typographic mark rather than a pictorial emblem, preserving a visual connection to Nissan's competitive racing heritage and aftermarket performance parts.