LEVC Logo and Brand Identity

London EV Company Limited

The LEVC logo represents the evolution of the London taxi into a modern electric mobility brand. Its crisp wordmark and monochrome character project engineering focus, urban heritage, and a more future-facing commercial vehicle identity.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/levc.

Founded
2017
Country
United Kingdom
Company
London EV Company Limited
Headquarters
Ansty, Coventry, England, United Kingdom
Parent
Zhejiang Geely Holding Group
Official website

Updated Jun 29, 2026

Live logo URL
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LEVC full

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Create or manage a key, then return here to copy a working URL.

Choose the right LEVC asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the LEVC logo in an app

Add the published LEVC logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/levc. That slug stays stable as Motomarks updates the published LEVC assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "LEVC logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/levc?token=YOUR_API_KEY"3  alt="LEVC logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/levc
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about LEVC.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

LEVC is the modern brand identity of the London taxi manufacturer best known for the TX electric taxi, with roots in the purpose-built black cab lineage associated with Carbodies and The London Taxi Company.

The LEVC name, short for London Electric Vehicle Company, was introduced in 2017 as the business shifted from diesel taxis to electrified commercial vehicles under Geely ownership. Its current branding uses a clean, uppercase wordmark and a restrained black-and-white identity, replacing more literal taxi-era branding with a technology-led corporate look. The logo emphasizes clarity, transport heritage, and the company’s role in electrifying an established British vehicle category.

First color in the reference palette

Motomarks records #000000 as the primary LEVC reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the LEVC logo in use today.

Origins

LEVC’s heritage is tied to the long history of the purpose-built London taxi. Carbodies of Coventry became closely associated with the manufacture of London cabs during the twentieth century, and the business later operated under names including London Taxis International and The London Taxi Company. This heritage gave LEVC a recognizable functional identity rooted in accessibility, durability, and city service rather than conventional passenger-car branding.

Geely ownership and electrification

Zhejiang Geely Holding Group became the owner of the London taxi manufacturer and funded a major transition toward electrified vehicles. The company developed the TX, a range-extended electric taxi designed to meet modern urban emissions requirements while preserving the practical proportions and accessibility expected of a London cab. Production was centered at a purpose-built facility at Ansty near Coventry.

LEVC rebrand

In 2017, The London Taxi Company was renamed London Electric Vehicle Company, commonly styled as LEVC. The new name broadened the brand beyond taxis and positioned it as an electric commercial vehicle manufacturer. The rebrand also introduced a cleaner, more corporate visual identity suitable for international markets and vehicle categories beyond the traditional black cab.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2013

The London Taxi Company identity

Before the LEVC rebrand, the company used branding that directly referenced the London taxi business and its historic role in the purpose-built cab market. The identity was more descriptive and heritage-led, aligning the manufacturer with the familiar London black cab category.

Reason for redesign: The branding reflected the company’s focus on London taxis before its broader electric vehicle strategy was publicly emphasized.

2017

LEVC wordmark introduced

The 2017 identity adopted the abbreviated LEVC name with a clean uppercase wordmark. The styling moved away from a literal taxi-company identity and toward a modern electric mobility brand with a compact, internationally usable name.

Reason for redesign: The company was renamed London Electric Vehicle Company to support its transition into electrified taxis and light commercial vehicles under Geely ownership.

What to preserve in production

Shape, color, and type cues that keep LEVC recognizable at app scale.

Composition

The current LEVC identity is built around a concise uppercase wordmark. Its compact letter sequence gives the brand a technical and corporate feel, while the absence of ornamental detail helps it work across vehicles, dealer signage, digital interfaces, and fleet applications.

Symbol

The name itself carries the core symbolism: London, electric vehicles, and company. Rather than relying on a pictorial taxi emblem, the identity communicates a shift from a local cab maker to a manufacturer with a broader electric mobility mission.

Lettering

The wordmark uses straightforward uppercase lettering that prioritizes legibility. This typographic approach suits a business-to-business and fleet-oriented manufacturer, where clarity and recognition across operating environments are more important than expressive decoration.

Color

The public-facing identity is commonly presented in black, white, and neutral applications, which gives the logo a restrained engineering character. This monochrome approach also separates the modern LEVC identity from traditional black cab nostalgia while remaining suitable for vehicle badging and corporate communications.

Shape

The logo’s shape is primarily horizontal, making it easy to place on vehicle bodywork, charging-related communications, dealer façades, and digital headers. Its compact initials create a strong rectangular footprint without needing a separate mascot or crest.

Heritage

LEVC’s identity is modern, but it continues to draw credibility from the London taxi lineage. The rebrand keeps the London association in the company name while making electric propulsion and expanded vehicle categories central to the identity.

Market context

The brand is connected to the London black cab, a vehicle type with a strong association with the city’s transport culture. The LEVC identity signals the modernization of that familiar urban vehicle into a lower-emission, electrified product.

Design logic

LEVC’s branding favors utility, clarity, and transition. The visual system supports a manufacturer that must respect a historic public-service vehicle category while presenting itself as a contemporary electric commercial vehicle company.

Where teams place it

Common product surfaces where LEVC assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and fleet operators

The LEVC wordmark is used on the company’s taxis and commercial vehicles to identify the manufacturer in a compact, legible form.

Dealer and distributor websites

Dealers and distributors

Retail and distributor sites use the LEVC identity to connect sales information with the official electric taxi and van manufacturer.

Fleet procurement materials

Fleet managers and public-sector buyers

The logo appears in brochures, specification sheets, and tender-related materials where recognition and corporate credibility are important.

Digital product integrations

Product teams and developers

The logo may be used in vehicle databases, fleet dashboards, charging or mobility software, and manufacturer selection interfaces where accurate brand identification is required.

Common questions about the LEVC logo

Format, usage, attribution, and history notes for the LEVC logo.

What does the LEVC logo mean?

The LEVC logo is based on the company’s initials, which stand for London Electric Vehicle Company. Its meaning comes from the name rather than a pictorial symbol: London heritage, electric propulsion, and vehicle manufacturing. The simple wordmark reflects the brand’s move from a traditional taxi maker to a modern electric commercial vehicle company.

What does the current LEVC logo look like?

The current LEVC logo is a clean uppercase wordmark, usually presented in black or white depending on the background. It is compact, horizontal, and designed for practical use on vehicles, websites, signage, and corporate materials. The style is restrained and technical rather than decorative.

When did LEVC introduce its current brand identity?

LEVC introduced its modern name and identity in 2017, when The London Taxi Company was renamed London Electric Vehicle Company. The rebrand supported the launch of the TX electric taxi and signaled a broader strategy beyond traditional diesel taxis, including electric commercial vehicles for urban transport markets.

Why did LEVC change from The London Taxi Company branding?

The change to LEVC reflected a strategic shift under Geely ownership from a taxi-focused manufacturer to an electric vehicle company. The older name strongly described the London cab market, while LEVC created a shorter, more internationally usable identity for electric taxis, vans, and future commercial mobility products.

How should product teams display the LEVC logo in digital products?

Product teams should use a clear monochrome LEVC mark, preserve its proportions, and place it on backgrounds with sufficient contrast. For asset delivery or developer integration, services such as Motomarks can help standardize logo files, but teams should still verify the mark against official LEVC sources before publication.

Can my team use the LEVC logo in an app or website?

The LEVC name and logo are brand identifiers, so use should be checked against the manufacturer’s official brand, media, or trademark guidance. Do not assume permission from availability of a logo file. In most applications, teams should use the mark only for accurate identification and avoid implying endorsement or partnership.

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