Kaiyi Logo

Yibin Kaiyi Automobile Co., Ltd.

The Kaiyi emblem presents a modern Chinese automotive identity built around a sharp red visual signature and confident wordmark. Its branding connects the marque’s Cowin-era origins with a cleaner global presence shaped for contemporary passenger cars and electrified mobility.

Official website

No public logo assets are ready for this brand yet.

Implementation

Use the Kaiyi logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/kaiyi?token=YOUR_API_KEY"3  alt="Kaiyi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/kaiyi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Kaiyi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Kaiyi originated in 2014 as Cowin Auto, a youth-oriented passenger car brand created within Chery Automobile. The brand name is rendered in Chinese as 凯翼汽车, and its early identity used the Cowin name internationally while retaining the Chinese Kaiyi name in its home market.

After the company moved its base to Yibin, Sichuan and expanded its local ownership structure, the export-facing identity increasingly standardized around the Kaiyi name. The current branding emphasizes a clean red wordmark and compact emblem treatment, giving the marque a more modern and export-ready visual identity.

First color in the reference palette

Motomarks records #E60012 as the primary Kaiyi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Kaiyi logo in use today.

Origins

Kaiyi began in 2014 as Cowin Auto, a passenger car brand launched from Chery Automobile to target younger buyers in China. The Chinese name 凯翼 was used from the beginning, while Cowin was the main English rendering during the early period. The brand used Chery-derived platforms and manufacturing know-how while building a separate model range and dealer identity.

Move to Yibin and independent growth

Kaiyi later became closely associated with Yibin, Sichuan, where Yibin Kaiyi Automobile Co., Ltd. developed the brand's manufacturing and business base. This shift helped position Kaiyi as a regional automotive project with support from local industrial investment. The brand continued selling compact cars, crossovers and SUVs while preparing for a more international product and export strategy.

Global Kaiyi identity

As the company expanded outside China, the English identity moved away from the earlier Cowin name and toward Kaiyi. The Kaiyi wordmark appears across export sites, model badges and communications, giving the brand a more direct connection to its Chinese name. This global identity is used for vehicles such as the X3, X7, E5 and other passenger car lines marketed in export regions.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Cowin brand identity

The early international identity used the Cowin name, connected to the Chinese Kaiyi brand name. Its appearance was developed as a separate marque within the Chery family rather than as a direct Chery badge.

Reason for redesign: The Cowin identity supported the launch of a new youth-focused passenger car brand in China.

2020

Kaiyi global wordmark

The export-facing identity increasingly standardized around the Kaiyi name, usually shown as a red uppercase wordmark with a simplified companion emblem. The visual system places more emphasis on clarity, digital readability and international recognition.

Reason for redesign: The change aligned the English branding more closely with the Chinese name 凯翼 and supported the company's export growth.

What to preserve in production

Shape, color, and type cues that keep Kaiyi recognizable at app scale.

Composition

Kaiyi's current identity is built around a compact emblem and uppercase Latin wordmark. The composition is simple and horizontally balanced, making it suitable for vehicle badging, dealer signage and digital interfaces.

Symbol

The Kaiyi name is derived from the Chinese characters 凯翼, commonly read as ideas of triumph and wings. The brand's identity therefore carries associations with forward motion, mobility and aspiration without relying on a complex illustrated symbol.

Lettering

The wordmark uses bold, geometric uppercase lettering. Its straight strokes and tight proportions give the identity a technical automotive feel and improve legibility at small sizes.

Color

Red is the dominant brand color in Kaiyi's public identity. It creates a direct link to Chinese brand culture, energy and visibility, while also helping the logo stand out on white, black and metallic vehicle surfaces.

Shape

The emblem and lettering favor angular, simplified forms rather than ornate detailing. This supports a modern mass-market automotive position and allows the mark to work across badges, print and screens.

Heritage

The identity reflects the brand's transition from Cowin, a Chery-created marque, to Kaiyi as a clearer Chinese and international name. The current logo is less about founder heritage and more about establishing an export-ready manufacturer identity.

Market context

Using the Kaiyi name internationally gives the brand a stronger connection to its Chinese-language identity. The red palette also aligns with a common Chinese visual language of progress, celebration and confidence.

Design logic

Kaiyi's logo design favors practical recognition over decorative complexity. Its modern wordmark-led approach supports a value-focused brand that needs to be readable across vehicles, apps, showrooms and international markets.

Where teams place it

Common product surfaces where Kaiyi assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

Kaiyi uses its marque identity on the grille, rear hatch, steering wheel and model communications to distinguish its vehicles from Chery-branded products.

Dealer and distributor websites

Dealers and distributors

The Kaiyi wordmark is used by official importers and dealers to identify the manufacturer's model range, warranty information and retail presence.

Export marketing

Import markets

The global Kaiyi identity appears on international product pages, brochures and launch materials for SUVs, sedans and electrified models.

Digital product listings

Product teams

Automotive marketplaces and fleet tools use the Kaiyi logo to identify makes, trims and brand filters for shoppers comparing Chinese passenger vehicles.

Answers before you ship

Format, usage, attribution, and history notes for the Kaiyi logo.

Browse the logo library →API docsPricing