Kaiyi Logo

Yibin Kaiyi Automobile Co., Ltd.

The Kaiyi emblem presents a modern Chinese automotive identity built around a sharp red visual signature and confident wordmark. Its branding connects the marque’s Cowin-era origins with a cleaner global presence shaped for contemporary passenger cars and electrified mobility.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/kaiyi.

Logo
Kaiyi logo
Founded
2014
Country
China
Company
Yibin Kaiyi Automobile Co., Ltd.
Headquarters
Yibin, Sichuan, China
Parent
Yibin Kaiyi Automobile Co., Ltd.
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Kaiyi full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Kaiyi asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Kaiyi logo in an app

Add the published Kaiyi logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/kaiyi. That slug stays stable as Motomarks updates the published Kaiyi assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Kaiyi logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/kaiyi?token=YOUR_API_KEY"3  alt="Kaiyi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/kaiyi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Kaiyi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Kaiyi originated in 2014 as Cowin Auto, a youth-oriented passenger car brand created within Chery Automobile. The brand name is rendered in Chinese as 凯翼汽车, and its early identity used the Cowin name internationally while retaining the Chinese Kaiyi name in its home market.

After the company moved its base to Yibin, Sichuan and expanded its local ownership structure, the export-facing identity increasingly standardized around the Kaiyi name. The current branding emphasizes a clean red wordmark and compact emblem treatment, giving the marque a more modern and export-ready visual identity.

First color in the reference palette

Motomarks records #E60012 as the primary Kaiyi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Kaiyi logo in use today.

Origins

Kaiyi began in 2014 as Cowin Auto, a passenger car brand launched from Chery Automobile to target younger buyers in China. The Chinese name 凯翼 was used from the beginning, while Cowin was the main English rendering during the early period. The brand used Chery-derived platforms and manufacturing know-how while building a separate model range and dealer identity.

Move to Yibin and independent growth

Kaiyi later became closely associated with Yibin, Sichuan, where Yibin Kaiyi Automobile Co., Ltd. developed the brand's manufacturing and business base. This shift helped position Kaiyi as a regional automotive project with support from local industrial investment. The brand continued selling compact cars, crossovers and SUVs while preparing for a more international product and export strategy.

Global Kaiyi identity

As the company expanded outside China, the English identity moved away from the earlier Cowin name and toward Kaiyi. The Kaiyi wordmark appears across export sites, model badges and communications, giving the brand a more direct connection to its Chinese name. This global identity is used for vehicles such as the X3, X7, E5 and other passenger car lines marketed in export regions.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Cowin brand identity

The early international identity used the Cowin name, connected to the Chinese Kaiyi brand name. Its appearance was developed as a separate marque within the Chery family rather than as a direct Chery badge.

Reason for redesign: The Cowin identity supported the launch of a new youth-focused passenger car brand in China.

2020

Kaiyi global wordmark

The export-facing identity increasingly standardized around the Kaiyi name, usually shown as a red uppercase wordmark with a simplified companion emblem. The visual system places more emphasis on clarity, digital readability and international recognition.

Reason for redesign: The change aligned the English branding more closely with the Chinese name 凯翼 and supported the company's export growth.

What to preserve in production

Shape, color, and type cues that keep Kaiyi recognizable at app scale.

Composition

Kaiyi's current identity is built around a compact emblem and uppercase Latin wordmark. The composition is simple and horizontally balanced, making it suitable for vehicle badging, dealer signage and digital interfaces.

Symbol

The Kaiyi name is derived from the Chinese characters 凯翼, commonly read as ideas of triumph and wings. The brand's identity therefore carries associations with forward motion, mobility and aspiration without relying on a complex illustrated symbol.

Lettering

The wordmark uses bold, geometric uppercase lettering. Its straight strokes and tight proportions give the identity a technical automotive feel and improve legibility at small sizes.

Color

Red is the dominant brand color in Kaiyi's public identity. It creates a direct link to Chinese brand culture, energy and visibility, while also helping the logo stand out on white, black and metallic vehicle surfaces.

Shape

The emblem and lettering favor angular, simplified forms rather than ornate detailing. This supports a modern mass-market automotive position and allows the mark to work across badges, print and screens.

Heritage

The identity reflects the brand's transition from Cowin, a Chery-created marque, to Kaiyi as a clearer Chinese and international name. The current logo is less about founder heritage and more about establishing an export-ready manufacturer identity.

Market context

Using the Kaiyi name internationally gives the brand a stronger connection to its Chinese-language identity. The red palette also aligns with a common Chinese visual language of progress, celebration and confidence.

Design logic

Kaiyi's logo design favors practical recognition over decorative complexity. Its modern wordmark-led approach supports a value-focused brand that needs to be readable across vehicles, apps, showrooms and international markets.

Where teams place it

Common product surfaces where Kaiyi assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

Kaiyi uses its marque identity on the grille, rear hatch, steering wheel and model communications to distinguish its vehicles from Chery-branded products.

Dealer and distributor websites

Dealers and distributors

The Kaiyi wordmark is used by official importers and dealers to identify the manufacturer's model range, warranty information and retail presence.

Export marketing

Import markets

The global Kaiyi identity appears on international product pages, brochures and launch materials for SUVs, sedans and electrified models.

Digital product listings

Product teams

Automotive marketplaces and fleet tools use the Kaiyi logo to identify makes, trims and brand filters for shoppers comparing Chinese passenger vehicles.

Common questions about the Kaiyi logo

Format, usage, attribution, and history notes for the Kaiyi logo.

What does the Kaiyi logo mean?

The Kaiyi logo is tied to the Chinese name 凯翼, which suggests ideas of victory and wings. The current identity uses a clean red wordmark and simplified emblem treatment, presenting the brand as a modern Chinese passenger car manufacturer with a direct link between its domestic name and global identity.

What does the current Kaiyi logo look like?

The current Kaiyi identity is typically shown as an uppercase KAIYI wordmark in red, often paired with a compact emblem or used as a standalone brand name. Its lettering is geometric and simple, which helps it work on vehicle badging, websites, showroom signage and export marketing material.

How has the Kaiyi logo changed from the Cowin logo?

Kaiyi began internationally under the Cowin name, while the Chinese name 凯翼 was already central to the brand. As the company expanded from its Chery origins and developed its Yibin-based business, the English-facing identity moved toward Kaiyi, creating a closer match between the domestic and global brand names.

Can I use the Kaiyi logo in a digital automotive product?

Teams building configurators, marketplaces or fleet tools should use an accurate Kaiyi logo asset, keep the mark legible and avoid altering its proportions or colors. Motomarks can help with consistent asset delivery, but trademark use should be checked against Kaiyi's official brand or legal guidance.

Where should teams verify official Kaiyi logo and trademark guidance?

Teams should verify current Kaiyi branding through the manufacturer's official website, official importer materials or direct company communications. Because logos are trademarks, product teams should not assume permission from public visibility alone and should confirm any commercial, editorial or app-based use with the relevant rights holder.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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