Kaiser Motors

Kaiser Motors (originally Kaiser-Frazer) was an American automobile manufacturer founded in 1945 by industrialist Henry J. Kaiser and automotive executive Joseph W. Frazer. The company produced cars under the Kaiser and Frazer marques in the late 1940s and 1950s and later acquired Willys-Overland, creating Kaiser-Willys (commonly referred to as Kaiser-Jeep) for its light truck and Jeep operations. There is limited formal documentation about a single, consistently used corporate logo for the passenger-car marques; branding typically emphasized the Kaiser script nameplate on vehicles and promotional material, while the company's later Jeep-related operations used distinct Jeep/Willys insignia. After passenger-car production ended in the mid-1950s, the company shifted focus to Jeep/utility vehicle production and eventually the Jeep operations were sold to American Motors in 1970.