Hyundai

Hyundai's emblem has evolved from simple wordmarks used in the company's early years to the now-familiar stylized 'H' first adopted in the early 1990s. The slanted, silver 'H' was designed to represent two people (the company and the customer) shaking hands, symbolizing trust and mutual respect. Over time the badge has been simplified and modernized, shifting toward a sleeker, three-dimensional chrome appearance on vehicles and a flat, monochrome treatment for digital and corporate use as part of contemporary brand modernization.