KGM SsangYong Logo

KG Mobility Corp.

The KGM emblem carries forward SsangYong’s Korean SUV heritage through a sharper, more contemporary mobility identity. Its restrained wordmark and monochrome presentation create a practical, confident impression suited to electric vehicles, 4x4s, and global markets.

Official website
Live logo URL
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KGM full

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Choose the right KGM asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the KGM logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/kgm-ssangyong?token=YOUR_API_KEY"3  alt="KGM logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/kgm-ssangyong
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about KGM.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

KGM is the current brand identity of the Korean manufacturer long known as SsangYong Motor, a name meaning “double dragon” in Korean. SsangYong branding historically used a wing-like, twin-dragon inspired emblem to express strength, symmetry, and Korean heritage, especially on SUVs and 4x4 vehicles.

After KG Group acquired the company, SsangYong Motor changed its corporate name to KG Mobility in 2023 and adopted the KGM wordmark as a cleaner, more global-facing identity. The current branding shifts emphasis from the older dragon symbolism toward mobility, electrification, and a simplified corporate mark.

First color in the reference palette

Motomarks records #000000 as the primary KGM reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the KGM logo in use today.

Origins

The company traces its roots to Ha Dong-hwan Motor Workshop, established in 1954 in South Korea. It built buses, trucks, and special-purpose vehicles before later developing into a passenger vehicle and SUV manufacturer. This commercial and utility vehicle background shaped the brand’s long-running association with rugged 4x4s and practical mobility.

SsangYong identity

The SsangYong name, meaning “double dragon,” became central to the manufacturer’s public identity after the SsangYong Group took control in the 1980s. Its badge and brand language drew on the idea of two dragons, often interpreted through symmetrical wings or rising forms. The name was used internationally on models such as the Korando, Musso, Rexton, Tivoli, and Torres.

KG Mobility rebrand

After KG Group acquired the company, SsangYong Motor changed its corporate name to KG Mobility Corp. in 2023. The KGM brand was introduced to modernize the company’s market presence and signal a broader mobility strategy, including electric vehicles and software-led transportation services. In export markets, the KGM name has increasingly replaced SsangYong while preserving model lineages associated with the former brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1980s

SsangYong double-dragon era

The SsangYong identity centered on a symbolic emblem derived from the “double dragon” name. Its visual language used paired, upward, wing-like forms to suggest strength, motion, and balance.

Reason for redesign: The mark supported the adoption and international promotion of the SsangYong name after the business became associated with the SsangYong Group.

2000s

Modern SsangYong oval-style badge

Later SsangYong vehicles commonly used a simplified metallic emblem, with a symmetrical shape that retained the twin-dragon and wing-like interpretation while fitting modern grille and steering-wheel applications.

Reason for redesign: The simplified emblem worked better as a vehicle badge and supported a more contemporary international SUV brand image.

2023

KGM wordmark identity

The rebrand introduced the KGM name as a direct, minimal wordmark identity. It moved away from the detailed dragon-derived emblem toward a cleaner corporate and mobility-focused presentation.

Reason for redesign: The redesign followed KG Group’s acquisition and the corporate renaming of SsangYong Motor to KG Mobility Corp.

What to preserve in production

Shape, color, and type cues that keep KGM recognizable at app scale.

Composition

The current KGM identity is built around a compact wordmark rather than a pictorial badge. Its simple three-letter structure improves recognition in digital environments and allows the brand to sit cleanly on vehicles, dealer signage, websites, and corporate communications.

Symbol

The KGM mark signals the company’s new ownership and mobility direction, while the former SsangYong identity carried the explicit symbolism of the “double dragon” name. Together, the identities connect Korean heritage with a more streamlined global positioning.

Lettering

The KGM wordmark uses strong, geometric letterforms that communicate utility and modernity. The move from a symbolic emblem to letter-based branding reflects a corporate repositioning rather than a purely decorative logo update.

Color

KGM is most commonly presented in black, white, or metallic finishes, which suits automotive badging and keeps the identity flexible across body colors and digital interfaces. The monochrome approach also differentiates the new corporate identity from more illustrative heritage marks.

Shape

The current wordmark relies on straight edges and compact proportions. By contrast, the historic SsangYong badge used a more organic, symmetrical shape associated with wings or twin dragons.

Heritage

Although KGM is a new name, it inherits decades of SsangYong history in SUVs, off-road vehicles, buses, and trucks. The identity transition preserves the manufacturer’s Korean origins while distancing the company from the financial instability associated with its previous corporate era.

Market context

The SsangYong name is culturally tied to Korean language and mythology through its “double dragon” meaning. KGM’s rebrand is significant because it marks a rare full identity shift for an established South Korean vehicle manufacturer.

Design logic

The KGM identity favors clarity, practicality, and adaptability. It is designed to operate as a corporate mobility brand as much as a traditional vehicle badge, aligning with electric models and broader transportation services.

Where teams place it

Common product surfaces where KGM assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

KGM branding appears on model badging, steering wheels, grille areas, and rear tailgates as the manufacturer transitions from the SsangYong name.

Dealer websites

Dealers

Dealers use the KGM name and wordmark to identify current vehicles and distinguish them from older SsangYong-branded inventory.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, and fleet tools use the KGM or KG Mobility name to classify newer models while often retaining SsangYong as an alias for search and legacy recognition.

Answers before you ship

Format, usage, attribution, and history notes for the KGM logo.

Browse the logo library →API docsPricing