KGM SsangYong Logo

KG Mobility Corp.

The KGM emblem carries forward SsangYong’s Korean SUV heritage through a sharper, more contemporary mobility identity. Its restrained wordmark and monochrome presentation create a practical, confident impression suited to electric vehicles, 4x4s, and global markets.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/kgm-ssangyong.

Founded
1954
Country
South Korea
Company
KG Mobility Corp.
Headquarters
Pyeongtaek, Gyeonggi Province, South Korea
Parent
KG Group
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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KGM full

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Create or manage a key, then return here to copy a working URL.

Choose the right KGM asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the KGM logo in an app

Add the published KGM logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/kgm-ssangyong. That slug stays stable as Motomarks updates the published KGM assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "KGM logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/kgm-ssangyong?token=YOUR_API_KEY"3  alt="KGM logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/kgm-ssangyong
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about KGM.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

KGM is the current brand identity of the Korean manufacturer long known as SsangYong Motor, a name meaning “double dragon” in Korean. SsangYong branding historically used a wing-like, twin-dragon inspired emblem to express strength, symmetry, and Korean heritage, especially on SUVs and 4x4 vehicles.

After KG Group acquired the company, SsangYong Motor changed its corporate name to KG Mobility in 2023 and adopted the KGM wordmark as a cleaner, more global-facing identity. The current branding shifts emphasis from the older dragon symbolism toward mobility, electrification, and a simplified corporate mark.

First color in the reference palette

Motomarks records #000000 as the primary KGM reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the KGM logo in use today.

Origins

The company traces its roots to Ha Dong-hwan Motor Workshop, established in 1954 in South Korea. It built buses, trucks, and special-purpose vehicles before later developing into a passenger vehicle and SUV manufacturer. This commercial and utility vehicle background shaped the brand’s long-running association with rugged 4x4s and practical mobility.

SsangYong identity

The SsangYong name, meaning “double dragon,” became central to the manufacturer’s public identity after the SsangYong Group took control in the 1980s. Its badge and brand language drew on the idea of two dragons, often interpreted through symmetrical wings or rising forms. The name was used internationally on models such as the Korando, Musso, Rexton, Tivoli, and Torres.

KG Mobility rebrand

After KG Group acquired the company, SsangYong Motor changed its corporate name to KG Mobility Corp. in 2023. The KGM brand was introduced to modernize the company’s market presence and signal a broader mobility strategy, including electric vehicles and software-led transportation services. In export markets, the KGM name has increasingly replaced SsangYong while preserving model lineages associated with the former brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1980s

SsangYong double-dragon era

The SsangYong identity centered on a symbolic emblem derived from the “double dragon” name. Its visual language used paired, upward, wing-like forms to suggest strength, motion, and balance.

Reason for redesign: The mark supported the adoption and international promotion of the SsangYong name after the business became associated with the SsangYong Group.

2000s

Modern SsangYong oval-style badge

Later SsangYong vehicles commonly used a simplified metallic emblem, with a symmetrical shape that retained the twin-dragon and wing-like interpretation while fitting modern grille and steering-wheel applications.

Reason for redesign: The simplified emblem worked better as a vehicle badge and supported a more contemporary international SUV brand image.

2023

KGM wordmark identity

The rebrand introduced the KGM name as a direct, minimal wordmark identity. It moved away from the detailed dragon-derived emblem toward a cleaner corporate and mobility-focused presentation.

Reason for redesign: The redesign followed KG Group’s acquisition and the corporate renaming of SsangYong Motor to KG Mobility Corp.

What to preserve in production

Shape, color, and type cues that keep KGM recognizable at app scale.

Composition

The current KGM identity is built around a compact wordmark rather than a pictorial badge. Its simple three-letter structure improves recognition in digital environments and allows the brand to sit cleanly on vehicles, dealer signage, websites, and corporate communications.

Symbol

The KGM mark signals the company’s new ownership and mobility direction, while the former SsangYong identity carried the explicit symbolism of the “double dragon” name. Together, the identities connect Korean heritage with a more streamlined global positioning.

Lettering

The KGM wordmark uses strong, geometric letterforms that communicate utility and modernity. The move from a symbolic emblem to letter-based branding reflects a corporate repositioning rather than a purely decorative logo update.

Color

KGM is most commonly presented in black, white, or metallic finishes, which suits automotive badging and keeps the identity flexible across body colors and digital interfaces. The monochrome approach also differentiates the new corporate identity from more illustrative heritage marks.

Shape

The current wordmark relies on straight edges and compact proportions. By contrast, the historic SsangYong badge used a more organic, symmetrical shape associated with wings or twin dragons.

Heritage

Although KGM is a new name, it inherits decades of SsangYong history in SUVs, off-road vehicles, buses, and trucks. The identity transition preserves the manufacturer’s Korean origins while distancing the company from the financial instability associated with its previous corporate era.

Market context

The SsangYong name is culturally tied to Korean language and mythology through its “double dragon” meaning. KGM’s rebrand is significant because it marks a rare full identity shift for an established South Korean vehicle manufacturer.

Design logic

The KGM identity favors clarity, practicality, and adaptability. It is designed to operate as a corporate mobility brand as much as a traditional vehicle badge, aligning with electric models and broader transportation services.

Where teams place it

Common product surfaces where KGM assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

KGM branding appears on model badging, steering wheels, grille areas, and rear tailgates as the manufacturer transitions from the SsangYong name.

Dealer websites

Dealers

Dealers use the KGM name and wordmark to identify current vehicles and distinguish them from older SsangYong-branded inventory.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, and fleet tools use the KGM or KG Mobility name to classify newer models while often retaining SsangYong as an alias for search and legacy recognition.

Common questions about the KGM logo

Format, usage, attribution, and history notes for the KGM logo.

What does the KGM SsangYong logo mean?

The current KGM identity represents KG Mobility, the name adopted after KG Group acquired the former SsangYong Motor. The older SsangYong logo is tied to the Korean meaning “double dragon,” with a symmetrical emblem often interpreted as stylized dragons or wings expressing strength and balance.

What does the current KGM logo look like?

The current KGM logo is primarily a simple wordmark using the letters KGM. It is usually shown in black, white, or metallic finishes depending on the application. This minimal approach differs from the historic SsangYong emblem, which used a more symbolic twin-dragon inspired form.

Why did SsangYong change its logo to KGM?

SsangYong Motor changed its corporate name to KG Mobility Corp. in 2023 after its acquisition by KG Group. The KGM identity was introduced to reflect the new ownership structure and a wider mobility strategy, including electric vehicles and future transportation services.

Can product teams use the KGM SsangYong logo in apps or vehicle databases?

Product teams can reference the KGM or SsangYong brand name for identification, but logo use should follow the manufacturer’s trademark and brand guidance. For asset delivery or developer integration, services such as Motomarks can help standardize logo files, naming, and fallback handling without granting trademark rights.

Is KGM the same company as SsangYong?

KGM is the current brand identity associated with KG Mobility Corp., the company formerly known as SsangYong Motor. The manufacturer’s roots go back to 1954, and many vehicles historically sold as SsangYong are now marketed under KGM in several markets.

Where should teams check official KGM logo and trademark guidance?

Teams should check KG Mobility’s official website, press materials, and any regional distributor brand guidance before displaying the KGM or SsangYong logo. The marks identify an active vehicle manufacturer, so use in commercial products, dealer systems, or marketing should be reviewed for trademark compliance.

More logos from South Korea

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

Asia Motors logoAsia MotorsAsia Motors Co., Ltd.Daewoo logoDaewooDaewoo Motors Co., Ltd.Genesis logoGenesisGenesis Motor, LLCHyundai logoHyundaiHyundai Motor CompanyKGM logoKGMKG MobilityKia logoKiaKia Corporation
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