Genesis

Genesis Motor (a subsidiary of Hyundai Motor Group)

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Brand Information

Brand Name

Genesis

Company Name

Genesis Motor (a subsidiary of Hyundai Motor Group)

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About the Genesis logo

Genesis was launched by Hyundai Motor Group as a standalone luxury brand in 2015, evolving from the earlier Hyundai Genesis nameplate. The brand's logo is a winged crest that draws on traditional automotive luxury emblems and conveys motion, prestige and craftsmanship; its design lineage traces back to the Genesis nameplate and the crest/wing motifs used on earlier Genesis models. Over time the crest has been refined toward a cleaner, more minimal execution while maintaining the historic wing-and-shield symbolism that signifies luxury and performance.