Renault Samsung Logo

Renault Samsung Motors Co., Ltd.

The Renault Samsung emblem paired a polished oval badge with a dynamic swirling center, giving the Korean-market marque a distinct identity outside Renault's diamond family. Its blue and metallic character reflected Samsung-era recognition, domestic trust, and the brand's position between Korean manufacturing heritage and Renault engineering.

Official website
Live logo URL
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Renault Samsung full

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Choose the right Renault Samsung asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Renault Samsung logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/renault-samsung?token=YOUR_API_KEY"3  alt="Renault Samsung logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/renault-samsung
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Renault Samsung.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Renault Samsung began as Samsung Motors in South Korea in 1994 and introduced its first production car, the SM5, in 1998. After Renault acquired a controlling stake in 2000, the company adopted the Renault Samsung Motors name while retaining a distinct Korean-market emblem rather than using the Renault diamond.

The Renault Samsung badge was known for its oval, metallic form with a central swirling motif, visually separating the marque from Renault while linking it to Samsung's established domestic recognition. In 2022, the company changed its corporate and brand identity to Renault Korea Motors, marking the end of Renault Samsung as the active consumer brand.

First color in the reference palette

Motomarks records #1428A0 as the primary Renault Samsung reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Renault Samsung logo in use today.

Origins

Samsung Motors was established in 1994 as Samsung Group's entry into automobile manufacturing in South Korea. Its major production base was developed in Busan, and the first SM5 sedan reached the market in 1998, using technology related to Nissan platforms during Samsung's early automotive period.

Renault acquisition and Renault Samsung name

Following financial pressure after the Asian financial crisis, Renault acquired a controlling interest in Samsung Motors in 2000. The company was renamed Renault Samsung Motors, combining Renault's global automotive ownership with Samsung's strong local brand recognition in South Korea.

Transition to Renault Korea Motors

In 2022, Renault Samsung Motors changed its name to Renault Korea Motors. The move reduced reliance on the Samsung name and aligned the company more closely with Renault Group's global identity while continuing production and sales operations in South Korea.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1994

Samsung Motors identity

The original Samsung Motors branding used the Samsung name for a new Korean car company before Renault ownership. The identity emphasized domestic corporate recognition rather than Renault visual language.

Reason for redesign: Samsung Group launched its own automotive subsidiary and needed a car-specific identity connected to the Samsung name.

2000

Renault Samsung Motors badge

After Renault's acquisition, the brand adopted the Renault Samsung Motors name and used a distinctive oval badge with a metallic outer form and central swirling graphic. The badge avoided the Renault diamond and preserved a separate Korean-market image.

Reason for redesign: The redesign reflected Renault ownership while retaining Samsung's local brand equity in South Korea.

2022

Renault Korea Motors identity

The Renault Samsung brand was replaced by Renault Korea Motors as the company moved away from the Samsung name. Newer identity work places greater emphasis on Renault Group alignment and the Renault Korea corporate name.

Reason for redesign: The company rebranded to strengthen its connection with Renault Group and to update its market positioning in South Korea.

What to preserve in production

Shape, color, and type cues that keep Renault Samsung recognizable at app scale.

Composition

The Renault Samsung badge was built around a horizontal oval with a metallic border and a central abstract swirl. Its composition was compact, symmetrical, and suitable for vehicle grilles, steering wheels, dealer signage, and model badging.

Symbol

The oval form suggested protection and completeness, while the rotating central motif conveyed movement, technology, and a Korean-market identity distinct from the Renault diamond. The continued use of a Samsung-linked name also signaled continuity with the company's domestic origin.

Lettering

Renault Samsung communications commonly used clean sans serif wordmarks and model naming, supporting a modern automotive tone without making the wordmark the primary vehicle emblem. The badge itself relied more on symbol recognition than lettering.

Color

Blue was closely associated with the Samsung side of the brand's recognition, while metallic silver and chrome finishes gave the vehicle emblem a premium automotive appearance. On cars, the badge was typically rendered as a dimensional chrome and blue mark rather than a flat-color symbol.

Shape

The elongated oval made the emblem easy to apply to front grilles and rear deck lids. The inner swirl added motion inside a stable frame, creating contrast between dynamic engineering and dependable presentation.

Heritage

The logo's most important heritage feature was its separation from Renault's global diamond. It preserved local-market familiarity after Renault's acquisition, making the brand feel Korean to consumers even as it became part of a French automotive group.

Market context

Renault Samsung occupied a distinctive place in South Korea because it combined Samsung's domestic corporate recognition with Renault's international automotive ownership. The emblem reflected that hybrid status rather than simply importing Renault's global badge.

Design logic

The identity prioritized continuity, trust, and market localization. Instead of forcing a global parent-company mark, Renault Samsung used a tailored emblem that balanced local recognition, automotive polish, and a sense of technical motion.

Where teams place it

Common product surfaces where Renault Samsung assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

The Renault Samsung emblem appeared on grilles, rear deck lids, steering wheels, wheel centers, and model-specific trim, usually as a dimensional chrome and blue badge.

Dealer and service identification

Dealers and service networks

Renault Samsung branding was used on dealer signage, service reception materials, warranties, and customer documentation before the Renault Korea Motors transition.

Digital vehicle catalogs

Product teams

Historical vehicle databases, used-car marketplaces, and parts catalogs may use the Renault Samsung name and emblem for pre-2022 models sold under that brand.

Answers before you ship

Format, usage, attribution, and history notes for the Renault Samsung logo.

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