Spirra began as a Korean mid-engine sports car project developed by Proto Motors and was later commercialized under Oullim Motors. Publicly documented branding is limited, and the marque is most often identified through the Spirra nameplate, Oullim Spirra model badging, and Korean domestic promotional material rather than a long sequence of formal logo redesigns.
The brand identity was tied closely to Korea's effort to create a low-volume domestic supercar, so its visual presentation emphasized performance, rarity, and an independent engineering story.