GAC Logo

Guangzhou Automobile Group Co., Ltd.

The GAC emblem combines a streamlined oval badge with a stylized letterform that signals motion, engineering and the Guangzhou Automobile Group name. Its red and metallic visual language gives the marque a precise, contemporary presence across global passenger cars and electric vehicles.

Official website
Live logo URL
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GAC full

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Choose the right GAC asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the GAC logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/gac?token=YOUR_API_KEY"3  alt="GAC logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/gac
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about GAC.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

GAC traces its corporate identity to the formation of Guangzhou Automobile Group in 1997, with the GAC Motor passenger vehicle brand introduced in 2008. The modern GAC identity is built around a clean Latin-letter wordmark and an oval vehicle badge with a stylized G form, reflecting the company name and its Guangzhou origin.

In export markets, GAC Motor branding has emphasized a red GAC wordmark paired with neutral black or metallic elements, giving the brand a technical, modern and internationally readable appearance.

First color in the reference palette

Motomarks records #E60012 as the primary GAC reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the GAC logo in use today.

Origins

Guangzhou Automobile Group Co., Ltd. was established in 1997 in Guangzhou, Guangdong. The company grew through joint ventures, component operations and its own-brand vehicle development, becoming a major Chinese automotive group with listings in Hong Kong and Shanghai.

Own-brand vehicle development

GAC launched its own passenger vehicle business in 2008 under the Trumpchi name in China, while using GAC Motor for international markets. This created a separate consumer-facing identity for vehicles designed, engineered and sold under the group's own brand rather than its joint-venture partnerships.

Global branding

As GAC Motor expanded outside China, the brand increasingly used the English GAC Motor name, a red GAC wordmark and a refined oval vehicle badge. The international identity supports readability across export markets while preserving a clear connection to Guangzhou Automobile Group.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1997

GAC corporate identity

The corporate identity centered on the abbreviated GAC name, derived from Guangzhou Automobile Group. The simple Latin-letter naming system made the group easier to identify in financial, industrial and international contexts.

Reason for redesign: The identity supported the creation of a unified automotive group following the establishment of Guangzhou Automobile Group.

2008

GAC Motor passenger brand identity

With the launch of GAC's own passenger vehicle business, the brand adopted a dedicated vehicle identity using the GAC Motor name and a vehicle badge based on a stylized G inside an oval form.

Reason for redesign: The new identity distinguished GAC's own-brand passenger vehicles from the group's joint-venture and corporate operations.

2010s

International GAC Motor wordmark

The export-market identity emphasized a red GAC wordmark paired with the word MOTOR, often supported by metallic badging on vehicles. The result was a cleaner and more internationally legible presentation.

Reason for redesign: The treatment helped the brand communicate more clearly in overseas markets and separate global GAC Motor branding from the domestic Trumpchi name.

What to preserve in production

Shape, color, and type cues that keep GAC recognizable at app scale.

Composition

The GAC vehicle identity combines a compact oval emblem with a direct uppercase wordmark. The badge works as a grille and steering-wheel mark, while the wordmark provides clarity in advertising, websites and dealer signage.

Symbol

The stylized G refers to the GAC name and gives the mark a directional, mechanical character. The enclosing oval suggests continuity, precision and a finished automotive component.

Lettering

The GAC Motor wordmark uses bold, uppercase Latin lettering with a compact, technical feel. The separation between GAC and MOTOR helps the group abbreviation remain the dominant recognition element.

Color

Red is used as the primary identity accent in many GAC Motor communications, creating energy and visibility. Black, white and metallic silver support the red by adding contrast and by translating the emblem into physical vehicle badging.

Shape

The oval badge is a traditional automotive form suited to grilles, wheels and steering wheels. Its rounded outline softens the angular letterform and makes the symbol easy to contain in small spaces.

Heritage

The identity reflects GAC's transition from a regional Chinese automotive group into a manufacturer with its own passenger vehicle brand and global ambitions. The use of Latin letters supports that international orientation.

Market context

The GAC name carries the company's Guangzhou origin while presenting it in an export-friendly format. The red accent also aligns with a common color of prominence and prosperity in Chinese visual culture.

Design logic

GAC's identity prioritizes corporate clarity, manufacturing precision and global legibility rather than decorative heritage motifs. The badge and wordmark are designed to function consistently across vehicles, showrooms and digital interfaces.

Where teams place it

Common product surfaces where GAC assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and dealerships

The oval GAC emblem is used on grilles, tailgates, steering wheels and wheel centers, often in a metallic finish suitable for physical automotive trim.

Dealer signage

Dealers

GAC Motor dealerships use the red wordmark and supporting neutral colors to identify showrooms, service areas and sales communications.

Digital product listings

Product teams

Automotive marketplaces and configurators typically use the GAC or GAC Motor wordmark to label vehicle listings, model pages and comparison tools.

International marketing

Importers and marketing teams

Export-market materials use the GAC Motor name to provide a consistent English-language identity for models sold outside China.

Answers before you ship

Format, usage, attribution, and history notes for the GAC logo.

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