FUSO

FUSO traces its origins to Mitsubishi's early commercial vehicle efforts in the 1930s and is part of the historic Mitsubishi group. The brand name "FUSO" comes from an ancient poetic name for Japan and over time has been used to identify Mitsubishi's heavy-duty truck and bus operations. The brand's visual identity has long been associated with Mitsubishi's corporate red and robust, utilitarian wordmarks; specific modern wordmarks emphasize a bold, sans-serif "FUSO" logotype often paired with Mitsubishi's three-diamond group mark on corporate materials. FUSO as a corporate entity was reorganized in the early 2000s into Mitsubishi Fuso Truck and Bus Corporation following restructuring of Mitsubishi's vehicle operations.