DFSK Logo

Dongfeng Sokon Automobile Co., Ltd.

The DFSK emblem pairs a compact oval badge with strong letterforms, presenting the Dongfeng Sokon name as a practical, export-ready automotive identity. Its red visual character gives the marque a direct, energetic impression across passenger and commercial vehicles.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/dfsk.

Logo
DFSK logo
Founded
2003
Country
China
Company
Dongfeng Sokon Automobile Co., Ltd.
Headquarters
Chongqing, China
Parent
Dongfeng Motor Corporation and SERES Group
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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DFSK full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right DFSK asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the DFSK logo in an app

Add the published DFSK logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/dfsk. That slug stays stable as Motomarks updates the published DFSK assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "DFSK logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/dfsk?token=YOUR_API_KEY"3  alt="DFSK logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/dfsk
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about DFSK.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

DFSK is the export-facing name associated with Dongfeng Sokon, a Chinese vehicle manufacturer formed in 2003 as a joint venture between Dongfeng Motor Corporation and Chongqing Sokon Industry Group. The brand name combines the initials of Dongfeng and Sokon, reflecting the partnership behind its early minivans, microvans, pickups, SUVs, and light commercial vehicles.

Public logo documentation is limited, but the best-known DFSK identity uses a red oval badge with bold DFSK lettering, a compact mark suited to vehicle grilles, dealer signage, and international market use.

First color in the reference palette

Motomarks records #D71920 as the primary DFSK reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the DFSK logo in use today.

Origins

Dongfeng Sokon Automobile Co., Ltd. was established in 2003 through cooperation between Dongfeng Motor Corporation and Chongqing Sokon Industry Group. The DFSK name was developed from Dongfeng and Sokon, giving the joint venture a short international identity for export markets. The company first became known for compact vans, microvans, pickups, and affordable utility vehicles aimed at private, fleet, and small business customers.

International expansion

DFSK expanded beyond China through distributors in Asia, Europe, Latin America, the Middle East, and Africa. In many export markets, the badge has been used on practical commercial vehicles as well as SUVs and electric models. The concise DFSK wordmark helped the company present a simpler identity than the longer Dongfeng Sokon name on vehicles, dealer networks, and aftersales material.

New energy development

As Chinese manufacturers increased investment in electrification, DFSK and its related corporate group broadened from conventional small commercial vehicles into electric and new energy products. The wider Sokon business later adopted the SERES name at group level, while DFSK continued to appear as an automotive marque in multiple export markets.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2003

DFSK export wordmark identity

The DFSK name was introduced as a compact abbreviation of Dongfeng Sokon. Its identity has commonly appeared as bold capital lettering, allowing the brand to fit small vehicle badges and international dealer signage more easily than the full corporate name.

Reason for redesign: The abbreviated name supported export market recognition and simplified the joint venture's public-facing vehicle branding.

2000s

Red oval vehicle badge

The widely used DFSK vehicle badge presents the letters inside a red oval form. The format is compact, grille-friendly, and visually distinct from the longer Dongfeng Sokon corporate name.

Reason for redesign: The badge provided a practical emblem for vehicles, dealer environments, and international marketing materials.

What to preserve in production

Shape, color, and type cues that keep DFSK recognizable at app scale.

Composition

The DFSK mark is typically composed as a horizontal oval containing the uppercase initials of the brand. The compact layout prioritizes clear recognition at small sizes, especially on grille badges, steering wheel centers, and dealer identifiers.

Symbol

The initials represent Dongfeng Sokon, directly linking the logo to the two corporate names behind the joint venture. The oval frame gives the abbreviation a self-contained automotive badge format rather than a standalone corporate wordmark.

Lettering

The lettering is usually bold, uppercase, and tightly spaced. This approach supports legibility on vehicle hardware and communicates a utilitarian, manufacturing-led identity rather than a decorative luxury position.

Color

Red is the primary visible brand color in the common DFSK badge, creating a strong contrast with chrome, white, black, or silver applications. The color supports visibility on dealership signs and vehicle emblems.

Shape

The oval badge is a conventional automotive form that works well on curved surfaces such as grilles and tailgates. Its enclosed shape helps the short DFSK name read as a complete symbol.

Heritage

The identity reflects the brand's joint venture origin by preserving the Dongfeng and Sokon initials rather than creating an unrelated name. Its practical appearance matches the company's early emphasis on minivans, compact commercial vehicles, and export-ready utility models.

Market context

DFSK is part of the wave of Chinese automotive brands that used abbreviated Latin-letter identities to grow in export markets. The logo demonstrates how Chinese manufacturers adapted domestic corporate names into short, internationally usable badges.

Design logic

The design favors clarity, compactness, and functional application over complex symbolism. It is built to be read quickly on vehicles and commercial environments where durability and recognition matter.

Where teams place it

Common product surfaces where DFSK assets need to stay clear, consistent, and fast.

Vehicle grille and tailgate badges

Vehicle owners and dealers

The oval DFSK emblem is used as a physical badge on vehicles, where the short initials remain legible on compact front and rear surfaces.

Dealer websites and local distributors

Dealers and importers

International distributors use the DFSK name and logo to identify sales, service, warranty, and model information for local markets.

Fleet and commercial vehicle listings

Fleet buyers and small businesses

The DFSK badge appears in vehicle catalogs and sales listings for vans, pickups, and light commercial vehicles where quick brand recognition is important.

Common questions about the DFSK logo

Format, usage, attribution, and history notes for the DFSK logo.

What does the DFSK logo mean?

The DFSK logo is based on the initials of Dongfeng Sokon, the automotive joint venture created by Dongfeng Motor Corporation and Chongqing Sokon Industry Group. The oval badge turns the short name into a compact vehicle emblem, making the brand easier to display in export markets and on small automotive surfaces.

What does the current DFSK logo look like?

The current DFSK identity is commonly seen as bold uppercase DFSK lettering inside a red oval badge. It is a simple, horizontal automotive mark designed for grilles, tailgates, steering wheel centers, dealer signs, and distributor websites, where the abbreviated name needs to remain readable at small sizes.

How has the DFSK logo changed over time?

Publicly documented DFSK logo history is limited compared with larger global manufacturers. The main identity has remained focused on the DFSK abbreviation, reflecting Dongfeng Sokon rather than a separate symbolic mascot. Its best-known form is the red oval vehicle badge used across many export-market cars and light commercial vehicles.

Can I use the DFSK logo in a digital product?

Product teams should treat the DFSK logo as a protected automotive trademark and verify usage through official manufacturer, distributor, or trademark guidance before publication. For technical implementation, teams can use Motomarks to standardize asset delivery, sizing, and format handling, but legal permission must come from the rights holder or authorized guidance.

What brand colors are associated with the DFSK logo?

The DFSK badge is most often associated with red, supported by white or metallic contrast depending on the application. Red gives the compact oval emblem strong visibility on vehicles and signage. Exact production colors can vary by market and medium, so official local distributor artwork should be checked when color accuracy is required.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

212 logo212Beijing Automobile Works Co., Ltd.Aion logoAionGAC Aion New Energy Automobile Co., Ltd.AITO logoAITOSeres Group Co., Ltd.Aiways logoAiwaysAiways Automobile Co., Ltd.ARCFOX logoARCFOXBeijing Electric Vehicle Co., Ltd.Avatr logoAvatrAvatr Technology (Chongqing) Co., Ltd.
Browse the logo library →API docsPricing