Diamond Reo

Diamond Reo Trucks, Inc.

Assets
Diamond Reo full

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Brand Information

Brand Name

Diamond Reo

Company Name

Diamond Reo Trucks, Inc.

API Usage

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About the Diamond Reo logo

Diamond Reo was formed in 1967 from the merger of Diamond T Motor Car Company and Reo Motor Car Company (REO). The combined branding drew on two well‑known historic motifs: Diamond T's diamond-shaped emblem and REO's distinctive block/script treatment of the REO name, and corporate identity for Diamond Reo commonly featured the diamond motif together with the REO wordmark on truck grilles and promotional materials. Historically the mark emphasized rugged, commercial‑vehicle heritage inherited from both predecessors and remained visually tied to the earlier Diamond T diamond badge and REO name styling. The company continued the heavy‑truck traditions of its founders until financial difficulties in the 1970s curtailed production.