Dacia

Dacia is a Romanian automobile brand established in 1966 and named after the ancient region of Dacia. The marque became widely known for producing simple, affordable and robust cars for the domestic market and later export. In 1999 Dacia was acquired by the Renault Group, which modernized the product line while keeping Dacia’s value-oriented positioning. The brand identity has emphasized straightforwardness and functionality, reflecting its long history of practical, no-frills vehicles.