Dacia Logo

Automobile Dacia S.A.

The Dacia emblem is centered on the DC Link, a geometric mark that connects the brand initials into a compact symbol of simplicity and strength. Its restrained form, khaki-green identity, and rugged visual language reflect Dacia’s practical Romanian roots and modern Renault Group positioning.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Dacia full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Dacia asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Dacia logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/dacia?token=YOUR_API_KEY"3  alt="Dacia logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/dacia
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Dacia.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Dacia was founded in Romania in 1966 and introduced its first Renault-licensed models at the end of the 1960s. Early Dacia badges used a shield form and heraldic imagery connected to Romania and the historic region of Dacia, while later Renault-era marks adopted simpler, more industrial shapes.

In 2008 the brand introduced a silver shield-style badge with blue lettering, supporting its expansion across Europe as a value-focused manufacturer. In 2021 Dacia launched a new visual identity built around the interlocking D and C emblem, a more minimal wordmark, and a khaki-green color direction intended to express robustness, simplicity, and outdoor-oriented practicality.

First color in the reference palette

Motomarks records #646B52 as the primary Dacia reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Dacia logo in use today.

Origins

Dacia was established in 1966 in Romania to build passenger cars under license from Renault. Production began at the plant in Mioveni, with the Dacia 1100 followed by the Dacia 1300, a Renault 12-based model that became central to Romanian motoring for decades. The name Dacia refers to the ancient region that covered much of present-day Romania, giving the marque a national and historical identity from the beginning.

Renault acquisition and international growth

Renault acquired Dacia in 1999 and modernized the Romanian manufacturer for broader international markets. The Logan, launched in 2004, defined Dacia’s modern positioning by combining Renault engineering with a deliberately simple, affordable product strategy. This period also brought more consistent global branding as Dacia expanded across Europe and nearby export markets.

Modern brand identity

Dacia introduced a new brand identity in 2021, with rollout on vehicles beginning in 2022. The identity replaced the previous shield badge with the DC Link emblem, a graphic pairing of the letters D and C. The new system uses a more elemental visual language, khaki-green color, and rugged materials-inspired design cues to reinforce Dacia’s focus on essential, robust vehicles.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1968

Early Romanian shield badge

Early Dacia vehicles used a shield-shaped badge with heraldic-style detailing. The mark connected the carmaker to Romanian identity and the historic Dacia name rather than to a purely abstract automotive symbol.

Reason for redesign: The badge established a distinct national identity for the new Romanian manufacturer while it produced Renault-licensed vehicles.

2008

Silver and blue shield badge

Dacia adopted a metallic shield-like badge with a broad silver surround and blue Dacia lettering. The design was cleaner, more dimensional, and better suited to grille-mounted use across the growing European model range.

Reason for redesign: The redesign supported Dacia’s international expansion under Renault Group and gave the brand a more unified, contemporary retail identity.

2021

DC Link identity

The current identity introduced an interlocking D and C emblem, paired with a simplified uppercase wordmark. The badge is flat, geometric, and often shown in monochrome or khaki-green applications rather than the earlier metallic shield style.

Reason for redesign: Dacia introduced the identity to signal a new brand chapter focused on essentials, durability, simplicity, and outdoor-oriented practicality.

What to preserve in production

Shape, color, and type cues that keep Dacia recognizable at app scale.

Composition

The current Dacia logo is built around two interlocking letterforms, D and C, forming a compact horizontal emblem. Its symmetry and angular geometry make it read as both a monogram and a mechanical connector.

Symbol

The DC Link suggests connection, robustness, and directness. By using initials rather than a heraldic device, the current mark moves Dacia from national symbolism toward a practical, product-led identity.

Lettering

The modern wordmark uses custom uppercase lettering with angular cuts and a reduced, technical feel. The letterforms are deliberately simple and sturdy, supporting the brand’s value-focused and utilitarian positioning.

Color

Dacia’s current identity emphasizes khaki green, black, and white. Khaki green gives the brand an outdoors, terrain-ready association while avoiding the gloss and chrome-heavy cues used in many older automotive identities.

Shape

The logo avoids curves and ornament in favor of straight edges, compact proportions, and a linked central structure. This gives the mark a durable, engineered character that works well on grilles, steering wheels, signage, and digital interfaces.

Heritage

Earlier Dacia marks used shield shapes and Romanian-historical references, while the current logo preserves the brand name but removes most decorative heritage cues. The shift mirrors Dacia’s transformation from a national manufacturer into a Renault Group value brand with broad European recognition.

Market context

Dacia’s name carries Romanian historical meaning, and the brand remains closely associated with Romania through its Mioveni manufacturing base. The logo’s evolution reflects both the country’s automotive history and Dacia’s later repositioning as a practical international marque.

Design logic

The current identity follows an essentialist design philosophy: fewer details, strong geometry, and high legibility. It communicates that Dacia favors functional clarity over premium ornamentation.

Where teams place it

Common product surfaces where Dacia assets need to stay clear, consistent, and fast.

Vehicle front grilles

Vehicle buyers

The DC Link emblem appears prominently on modern Dacia grilles, replacing the older shield badge with a flatter and more geometric mark.

Dealer signage

Dealers

Dacia retail environments use the simplified wordmark, DC Link emblem, and khaki-led color system to create a consistent brand presence.

Digital product interfaces

Product teams

The flat current logo is suitable for app icons, navigation headers, model selectors, and connected vehicle services where small-size legibility matters.

Press and media materials

Media

Official Dacia communications use the modern emblem and wordmark to identify vehicles, announcements, sponsorships, and brand campaigns.

Answers before you ship

Format, usage, attribution, and history notes for the Dacia logo.

Browse the logo library →API docsPricing