AMC

American Motors Corporation (AMC) was formed in 1954 by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company and became known for compact and economy cars as well as for the Rambler brand. The company's visual identity evolved from wordmark treatments using the full company name and Rambler branding in the 1950s into a more modern, compact three-letter block mark in later decades; by the 1960s–1970s AMC commonly used a square or rectangular emblem featuring the letters "AMC" often paired with red, white and blue color motifs reflecting a bold, simplified corporate identity. The AMC badge was used across bumpers and grilles and varied in execution (enamel, chrome, painted) depending on model year and trim, reflecting broader trends in automotive badge design toward simplified, recognizable lettermarks. AMC was acquired by Chrysler Corporation in 1987, and the marque ceased new-vehicle production under the AMC name thereafter.