CUPRA

CUPRA Automobiles S.A.

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CUPRA full

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Brand Information

Brand Name

CUPRA

Company Name

CUPRA Automobiles S.A.

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API Usage

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About the CUPRA logo

CUPRA began as the high-performance sub-brand of SEAT and was launched as a standalone brand in 2018. The CUPRA logo moved away from SEAT’s lettering and grille-based motifs to a distinctive, angular copper emblem — a geometric, tribal-inspired mark intended to convey performance and modernity. The copper color quickly became a signature element of the identity, used consistently across vehicles and marketing to differentiate CUPRA from its SEAT origins.