Renault Logo and Brand Identity

Renault S.A.S.

The Renault diamond, or losange, represents a century of French automotive identity shaped through geometry, precision, and industrial confidence. Its current interlaced form connects Renault's historic emblem with a cleaner digital character suited to modern mobility and electric vehicles.

Official website
Live logo URL
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Renault full

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Choose the right Renault asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Renault logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/renault?token=YOUR_API_KEY"3  alt="Renault logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/renault
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Renault.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Renault was founded in 1898 as Société Renault Frères by Louis, Marcel, and Fernand Renault, and its early badges used the founders' initials before moving to a front-grille inspired mark.

The diamond, known in French as the losange, became Renault's defining emblem in 1925 and has been repeatedly simplified as the brand moved from radiator badges to modern digital identity. A major 1972 redesign by Victor Vasarely and Yvaral established the striped geometric diamond, while later versions added three-dimensional effects in the 1990s and 2000s. Renault introduced a flatter interlaced diamond in 2021, inspired by the 1972 concept and designed for clearer use on vehicles, screens, and electric-era branding.

First color in the reference palette

Motomarks records #FFCC00 as the primary Renault reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Renault logo in use today.

Origins

Renault began in 1898 when Louis Renault built his first car, the Voiturette, and founded Société Renault Frères with his brothers Marcel and Fernand. The company quickly became associated with engineering progress, motorsport, taxis, commercial vehicles, and mass production in France. Its first identity marks reflected the family business, using intertwined initials before the company adopted more mechanical and vehicle-related symbols.

The Renault diamond

Renault adopted the diamond shape in 1925, creating the losange that remains the brand's central visual asset. The shape was initially practical as well as symbolic, working as a strong badge on the front of vehicles and allowing space for radiator and horn functions in early applications. Over time it became a corporate emblem that could identify cars, trucks, motorsport entries, advertising, dealerships, and manufacturer communications.

Modernization and digital identity

During the second half of the twentieth century, Renault refined the diamond through graphic design, especially with the 1972 mark associated with Victor Vasarely and Yvaral. Later versions introduced metallic and three-dimensional treatments to match vehicle badging and corporate design trends. In 2021 Renault introduced a flat, interlaced diamond that references the 1972 geometry while improving legibility for screens, small sizes, and contemporary vehicle fronts.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1898

Renault Frères initials

Renault's earliest identity used the initials of the Renault brothers, reflecting the family-owned origin of the company.

Reason for redesign: The company needed a simple founding mark for a new automobile business built around the Renault family name.

1906

Mechanical grille identity

Renault moved from monogram-style identification toward a more mechanical badge associated with the front of a vehicle.

Reason for redesign: The brand was growing as an automobile manufacturer and required an identity more closely linked to cars and engineering.

1925

Diamond emblem introduced

The diamond, known as the losange, became the defining Renault symbol and established the geometric form still associated with the brand.

Reason for redesign: The new shape created a distinctive vehicle badge that worked strongly on front panels and corporate materials.

1972

Vasarely geometric diamond

Renault adopted a striped, optical geometric diamond created with the involvement of Victor Vasarely and Yvaral, giving the emblem a modern graphic system.

Reason for redesign: The company wanted a more contemporary corporate identity that reflected modern design and could be applied consistently across communications.

1992

Three-dimensional diamond

The diamond was refined into a more solid, sculptural form with dimensional shading that translated well to vehicle badging.

Reason for redesign: The update aligned the logo with 1990s corporate design and with physical chrome-style emblems used on cars.

2021

Interlaced flat diamond

Renault introduced a simplified interlaced diamond with no wordmark required in many uses, built from two continuous angular lines.

Reason for redesign: The redesign supported Renault's shift toward a cleaner digital identity and a new product era, including electric vehicles.

What to preserve in production

Shape, color, and type cues that keep Renault recognizable at app scale.

Composition

The Renault logo is built around a vertically oriented diamond formed from angular linework. The current mark uses two interwoven linear paths, creating depth through geometry rather than shading or metallic effects.

Symbol

The diamond communicates durability, precision, and engineered structure. Its interlaced construction references continuity with Renault's historical losange while suggesting movement, transformation, and modern mobility.

Lettering

Renault's current identity often lets the diamond stand independently, while supporting typography uses clean, modern sans-serif letterforms. This approach keeps the emblem visually dominant and allows the name to sit clearly in product, retail, and digital contexts.

Color

Renault has long used yellow as a high-visibility identity color, paired with black, white, and neutral tones. The yellow creates recognition in retail and communications, while black versions of the diamond provide a precise technical expression.

Shape

The diamond shape is narrow, symmetrical, and vertically balanced, making it effective on vehicle grilles, steering wheels, app icons, dealership signage, and advertising. The open internal spaces in the current mark improve clarity at small sizes.

Heritage

The logo's most important heritage feature is the losange introduced in 1925. Renault's 2021 mark deliberately recalls the 1972 Vasarely-era geometry, connecting the brand's modern visual system to a significant period of French graphic design.

Market context

The Renault diamond is strongly associated with French car manufacturing, European mass-market mobility, motorsport, and public-service vehicles. Its long use across passenger cars, commercial vehicles, and electric models gives it broad recognition beyond a single vehicle class.

Design logic

Renault's recent identity favors reduction, flat geometry, and adaptability. The logo avoids decorative effects so it can work across physical badges, illuminated vehicle fronts, mobile interfaces, and corporate communications.

Where teams place it

Common product surfaces where Renault assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The Renault diamond appears on grilles, tailgates, steering wheels, wheel centers, and model presentation materials.

Dealer identity

Dealers

Renault retailers use the diamond and yellow-led visual system across exterior signage, showroom graphics, service areas, and local marketing.

Digital product interfaces

Product teams

The simplified diamond is suited to websites, mobile applications, connected-vehicle services, and small-scale icon placements.

Corporate and media communications

Media and communications teams

Renault uses the emblem in press materials, launch campaigns, advertising, sponsorship, and official brand communications.

Answers before you ship

Format, usage, attribution, and history notes for the Renault logo.

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