Alpine

Alpine was founded in 1955 by Jean Rédélé and developed a distinctive identity around lightweight, performance-focused sports cars. The marque's emblem historically emphasized a stylized 'A' evoking alpine peaks and road-focused dynamism; early badges were script-based and later evolved into a more geometric monogram. After periods of motorsport success in the 1960s–1970s and dormancy as a standalone brand, Alpine was relaunched by Renault in the late 2010s with a modernized 'A' emblem and livery that reference its original alpine/mountain motif and racing heritage.