Arcimoto Logo & Brand Assets

Arcimoto, Inc.

The Arcimoto emblem presents a compact electric-mobility identity shaped around efficiency, accessibility, and a distinctly urban vehicle concept. Its orange-accented visual character gives the brand an energetic, future-facing impression while staying connected to practical everyday transportation.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/arcimoto.

Logo
Arcimoto logo
Founded
2007
Country
United States
Company
Arcimoto, Inc.
Headquarters
Eugene, Oregon, United States
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Arcimoto full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Arcimoto asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Arcimoto logo in an app

Add the published Arcimoto logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/arcimoto. That slug stays stable as Motomarks updates the published Arcimoto assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Arcimoto logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/arcimoto?token=YOUR_API_KEY"3  alt="Arcimoto logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/arcimoto
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Arcimoto.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Arcimoto was founded in Eugene, Oregon in 2007 by Mark Frohnmayer to develop lightweight electric three-wheeled vehicles. Public documentation of the company's logo changes is limited, but its branding has consistently centered on the Arcimoto name and a compact, modern visual identity suited to electric mobility.

The current identity is commonly presented with a stylized orange mark and clean wordmark, reflecting the company's focus on efficient urban transportation and approachable electric vehicle design.

First color in the reference palette

Motomarks records #F58220 as the primary Arcimoto reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Arcimoto logo in use today.

Origins

Arcimoto was founded in 2007 in Eugene, Oregon by Mark Frohnmayer. The company was created to rethink everyday personal transportation through a smaller, lighter electric vehicle platform rather than a conventional full-size automobile. Its early development focused on prototype iterations that eventually led to the Fun Utility Vehicle, commonly known as the FUV.

Fun Utility Vehicle development

Arcimoto's best-known product is the FUV, a tandem two-seat, three-wheeled electric vehicle designed for short trips and urban use. The company positioned the FUV as a more efficient alternative for many daily driving tasks, combining motorcycle-class packaging with automotive-style controls and weather protection options. This product focus strongly shaped the brand identity, which emphasizes simplicity, electric propulsion, and practical fun.

Public company era

Arcimoto became a publicly traded company and used the ticker symbol FUV, a reference to the Fun Utility Vehicle. During this period, its branding appeared across vehicle badging, investor materials, web properties, and product communications for variants such as the Deliverator and Rapid Responder. The visual identity remained closely tied to the orange-and-black electric mobility image associated with the company.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2007

Early Arcimoto identity

Arcimoto's early branding emphasized the company name while the business was still centered on prototype development and the concept of a purpose-built lightweight electric vehicle.

Reason for redesign: The early identity supported a startup phase focused on engineering, fundraising, and explaining a new category of everyday electric transport.

2010s

FUV-era orange and black branding

As the Fun Utility Vehicle became the company's central product, Arcimoto branding became strongly associated with a modern wordmark, orange accent color, and compact graphic mark used across vehicles and communications.

Reason for redesign: The identity needed to support a market-facing vehicle brand with a recognizable presence on bodywork, digital channels, investor communications, and product variants.

What to preserve in production

Shape, color, and type cues that keep Arcimoto recognizable at app scale.

Composition

The Arcimoto identity is compact and contemporary, pairing a simple brand name treatment with an energetic graphic mark. The composition suits small vehicle surfaces, app icons, investor materials, and digital product environments.

Symbol

The brand name and mark are associated with motion, efficiency, and a reduced-footprint approach to electric mobility. Rather than relying on traditional automotive heraldry, the identity signals a startup-oriented view of transportation.

Lettering

Arcimoto's wordmark uses a clean, modern style that supports readability and a technology-led brand impression. The lowercase presentation often associated with the brand gives it a more approachable tone than traditional manufacturer badging.

Color

Orange is the most visible brand accent and communicates energy, visibility, and optimism. Black and neutral supporting colors give the identity contrast and help it work on vehicles, web interfaces, and corporate communications.

Shape

The logo system favors simple geometric forms and a compact footprint, which are practical for three-wheeled vehicle badging and digital use. The restrained shape language reflects the brand's functional, lightweight vehicle concept.

Heritage

Arcimoto's identity heritage is tied to the electric vehicle startup period of the late 2000s and 2010s rather than to century-old automotive symbolism. Its branding developed alongside prototypes and the FUV product story.

Market context

Arcimoto represents a niche but notable part of the American electric mobility movement, especially in the category of compact three-wheeled urban vehicles. Its identity reflects a shift away from large conventional cars toward smaller electric transportation formats.

Design logic

The design philosophy is direct, efficient, and product-led. The visual identity communicates lightweight mobility and everyday usefulness without decorative luxury cues or legacy automotive imagery.

Where teams place it

Common product surfaces where Arcimoto assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

Arcimoto branding appears on company vehicles and related product communications, where the compact logo system supports recognition on small three-wheeled vehicle surfaces.

Manufacturer website

Consumers and investors

The logo and wordmark are used in digital navigation, product storytelling, and corporate communications on Arcimoto's official web properties.

Investor and corporate materials

Investors and media

Arcimoto's brand identity is used in public-company communications, presentations, and announcements related to its electric vehicle business.

Product variants

Fleet operators and commercial customers

The brand appears alongside vehicle programs such as the FUV, Deliverator, and Rapid Responder, linking specialized use cases back to the Arcimoto manufacturer identity.

Common questions about the Arcimoto logo

Format, usage, attribution, and history notes for the Arcimoto logo.

What does the Arcimoto logo mean?

The Arcimoto logo is generally associated with efficient electric mobility rather than a traditional automotive crest or heritage symbol. Its modern mark, orange accent, and clean wordmark support the company's focus on lightweight three-wheeled vehicles, urban travel, and a practical alternative to oversized daily transportation.

What does the current Arcimoto logo look like?

The current Arcimoto identity is commonly seen as a clean wordmark paired with an orange-accented graphic mark. The presentation is simple and digital-friendly, which makes it suitable for vehicle badging, web interfaces, investor materials, and communications around products such as the Fun Utility Vehicle.

Has the Arcimoto logo changed over time?

Arcimoto has not published a detailed public logo archive, so the exact timeline of revisions is limited. Its branding has evolved from early startup identity use into a more market-facing orange and black system associated with the FUV, product variants, digital channels, and public-company communications.

How should product teams use the Arcimoto logo in digital products?

Product teams should use a clean, high-resolution Arcimoto mark with enough contrast and spacing to preserve legibility at small sizes. For developer integration, Motomarks can help deliver PNG and WebP assets through an API, but implementation teams should still follow any official Arcimoto brand or trademark requirements.

What should teams check before using the Arcimoto logo commercially?

Teams should verify Arcimoto's current trademark, brand, and media guidance before using the logo in commercial products, advertising, marketplaces, or editorial contexts. A logo file or API asset does not grant trademark permission, and usage should not imply endorsement, partnership, or manufacturer approval unless that relationship exists.

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