Arash Logo

Arash Motor Company Ltd

The Arash logo expresses the focused, specialist character of a British hypercar marque built around founder-led engineering. Its restrained monochrome identity gives the brand a technical, low-volume performance presence rather than a mass-market image.

Official website
Live logo URL
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Arash full

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Choose the right Arash asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Arash logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/arash?token=YOUR_API_KEY"3  alt="Arash logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/arash
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Arash.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Arash is a British low-volume supercar manufacturer founded by Arash Farboud after his earlier work under the Farboud name. Publicly documented information about the company’s logo history is limited, and the brand has generally presented itself with a clean, performance-focused wordmark rather than a widely publicized sequence of emblem redesigns.

The identity is closely tied to exclusive British-built sports cars such as the AF10 and AF8, with branding that emphasizes engineering, rarity, and a founder-led approach to carmaking.

First color in the reference palette

Motomarks records #000000 as the primary Arash reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Arash logo in use today.

Origins

Arash traces its origins to the work of British entrepreneur and designer Arash Farboud, who established his performance-car venture in 1999. The early business was connected with the Farboud name, including projects such as the Farboud GT and Farboud GTS, before the Arash marque became the identity used for the company's own cars.

Adoption of the Arash name

The Arash name became central to the company identity in the mid-2000s, aligning the brand directly with its founder. This helped distinguish the manufacturer from the earlier Farboud projects and gave the company a personal, founder-led brand position within the British specialist sports-car sector.

Performance car development

Arash has focused on limited-production, carbon-fibre sports cars and hypercars rather than volume manufacturing. Models associated with the marque include the AF10 and AF8, with the AF10 later promoted in high-output hybrid form, reflecting the company's interest in combining traditional supercar engineering with electrified performance.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2006

Arash founder-name identity

The Arash identity has been presented primarily as a clean wordmark using the founder's name. The visual treatment is typically monochrome, giving the brand a direct, technical appearance consistent with specialist performance-car manufacturing.

Reason for redesign: The identity separated the company from the earlier Farboud name and placed the founder's own name at the center of the marque.

What to preserve in production

Shape, color, and type cues that keep Arash recognizable at app scale.

Composition

The Arash identity is built around a simple wordmark rather than a complex heraldic badge. This gives the brand a lean, engineering-focused presentation that suits low-volume supercar production.

Symbol

Because the marque uses the founder's name as its primary identifier, the logo functions as a personal signature of the company rather than a symbol with widely documented animal, regional, or mythological meaning.

Lettering

The wordmark approach emphasizes clarity and exclusivity. Its restrained lettering supports a specialist manufacturer image, where the name carries the reputation of the founder and the vehicles rather than relying on a decorative crest.

Color

Arash branding is commonly presented in black or monochrome applications. The black treatment communicates precision, seriousness, and premium performance, while remaining flexible for bodywork, digital, and carbon-fibre contexts.

Shape

The visual identity is primarily linear and typographic. Its lack of heavy enclosure helps it sit cleanly on digital interfaces, vehicle presentations, and promotional material.

Heritage

The identity reflects the transition from the earlier Farboud era to a marque directly named after Arash Farboud. That founder-name continuity is the most important historical feature of the brand identity.

Market context

Arash represents a niche part of British automotive culture, where small independent firms produce limited-run high-performance cars outside the large manufacturer system.

Design logic

The brand identity favors understatement and technical focus over ornament. It supports the company's boutique positioning, where engineering, carbon-fibre construction, and rarity define the brand impression.

Where teams place it

Common product surfaces where Arash assets need to stay clear, consistent, and fast.

Vehicle presentation

Automotive media and customers

The Arash wordmark is used in manufacturer material connected to limited-production models such as the AF8 and AF10, often in clean monochrome settings.

Digital product listings

Product teams

Automotive databases and configurator-style interfaces should display the Arash identity as a specialist British hypercar marque, usually with a simple black or white logo treatment.

Press and editorial coverage

Publishers

The logo is used to identify Arash in reporting on low-volume supercars, founder-led British manufacturers, and hybrid hypercar development.

Answers before you ship

Format, usage, attribution, and history notes for the Arash logo.

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