Zinoro

BMW Brilliance (BMW Brilliance Automotive Ltd.)

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Brand Information

Brand Name

Zinoro

Company Name

BMW Brilliance (BMW Brilliance Automotive Ltd.)

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About the Zinoro logo

Zinoro is an electric-vehicle sub-brand created by the BMW Brilliance joint venture (BMW Group and Brilliance China Automotive Holdings) for the Chinese market, formally launched in 2013. The brand debuted with the Zinoro 1E, an electric vehicle based on the BMW X1 platform, followed by plug-in hybrid models such as the Zinoro 60H. Publicly available information about a distinct historic logo evolution for Zinoro is limited; instead the brand identity has been presented in close association with BMW Brilliance and BMW technologies, emphasizing electrification and technology transfer from BMW to the Chinese JV.