Zeekr

Zeekr (a premium electric vehicle brand launched by Zhejiang Geely Holding Group)

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Brand Information

Brand Name

Zeekr

Company Name

Zeekr (a premium electric vehicle brand launched by Zhejiang Geely Holding Group)

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API Usage

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About the Zeekr logo

Zeekr was launched by Geely Holding Group in 2021 as a premium electric-vehicle brand focused on design-led, technology-forward cars and direct-to-consumer sales. The brand identity uses a clean, modern wordmark and a minimal typographic logo introduced at launch to convey a forward-looking, premium EV image. Zeekr's visual branding has emphasized simple geometry and a cool blue tone across product and retail materials to communicate technology, energy and modern mobility. The brand quickly expanded from China to select global markets and emphasizes digital customer experiences and modular EV architecture.