ZEEKR Logo

Zeekr Intelligent Technology Holding Limited

The ZEEKR emblem presents a sharp, minimalist wordmark built for a premium electric mobility brand. Its clean black-and-white visual language communicates technology, precision, and a modern global outlook.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/zeekr.

Founded
2021
Country
China
Company
Zeekr Intelligent Technology Holding Limited
Headquarters
Ningbo, Zhejiang, China
Parent
Geely Holding Group
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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ZEEKR full

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Create or manage a key, then return here to copy a working URL.

Choose the right ZEEKR asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the ZEEKR logo in an app

Add the published ZEEKR logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/zeekr. That slug stays stable as Motomarks updates the published ZEEKR assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "ZEEKR logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/zeekr?token=YOUR_API_KEY"3  alt="ZEEKR logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/zeekr
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ZEEKR.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ZEEKR was launched by Geely Holding Group in 2021 as a premium electric mobility brand, with its first model, the ZEEKR 001, introduced the same year. The brand identity has used a stark, uppercase wordmark from launch, emphasizing a digital, technology-led character rather than a traditional automotive crest.

Its historic logo features include wide-set letters, simplified geometric forms, and distinctive segmented treatment in the letterforms that supports legibility across vehicles, apps, charging interfaces, and retail environments.

First color in the reference palette

Motomarks records #000000 as the primary ZEEKR reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ZEEKR logo in use today.

Origins

ZEEKR was introduced in 2021 by Geely Holding Group as a premium electric vehicle brand built around battery-electric platforms, connected services, and direct digital customer touchpoints. The brand debuted with the ZEEKR 001, a shooting-brake-style electric vehicle based on Geely's Sustainable Experience Architecture platform. From the beginning, ZEEKR used a clean wordmark identity rather than a heritage shield or animal emblem, helping position the brand as a new technology-focused entrant.

Global Expansion

After launching in China, ZEEKR expanded its international presence with markets in Europe, the Middle East, and other regions. The brand's visual system remained centered on the same high-contrast wordmark, making it adaptable for multilingual retail, vehicle badging, infotainment, charging, and mobile app environments. In 2024, Zeekr Intelligent Technology Holding Limited listed on the New York Stock Exchange under the ticker ZK.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2021

Launch wordmark

ZEEKR launched with an uppercase geometric wordmark. The identity uses a monochrome presentation, precise spacing, and simplified letter construction, with a futuristic character suited to digital interfaces and vehicle badging.

Reason for redesign: The mark was created for the launch of a new premium electric vehicle brand under Geely Holding Group.

What to preserve in production

Shape, color, and type cues that keep ZEEKR recognizable at app scale.

Composition

The ZEEKR logo is primarily a horizontal uppercase wordmark. Its composition favors wide spacing, straight strokes, and compact geometric balance, which makes it effective on vehicle rear badges, grille-free EV front treatments, digital screens, and app icons when paired with supporting layouts.

Symbol

The wordmark communicates a technology-first identity rather than relying on a traditional automotive emblem. Its stark geometry suggests precision, electric mobility, and a clean break from legacy combustion-era visual codes.

Lettering

The typography is custom-styled and uppercase, with simplified angular forms and a technical rhythm across the letters. The treatment gives the brand a futuristic tone while preserving the full brand name as the primary recognition element.

Color

ZEEKR commonly presents its identity in black and white. The black primary treatment gives the mark a premium, neutral, and high-contrast appearance, while the monochrome system supports consistent reproduction on vehicles, glass, digital interfaces, and retail signage.

Shape

The logo is built from rectilinear and angular forms rather than curves or illustrative symbols. This shape language reinforces the brand's association with engineered electric platforms and digital product design.

Heritage

Because ZEEKR is a young brand founded in 2021, its identity does not draw from a long sequence of historic crests or badges. Its heritage is instead tied to Geely's newer electric vehicle strategy and the creation of a standalone premium EV marque.

Market context

ZEEKR represents a generation of Chinese electric vehicle brands designed from inception for global markets. Its English uppercase identity and minimalist logo system help the brand operate across China, Europe, and other export regions without relying on region-specific imagery.

Design logic

The design philosophy is reductive, digital, and premium. The logo prioritizes clarity, scalability, and a technology-led impression, aligning the visual identity with connected electric vehicles and modern mobility services.

Where teams place it

Common product surfaces where ZEEKR assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The ZEEKR wordmark appears on production vehicles as a clean manufacturer identifier, usually in high-contrast finishes that suit EV bodywork and minimal front-end design.

Digital interfaces

Customers and product teams

The logo's simple monochrome construction makes it suitable for websites, owner apps, connected services, charging interfaces, and infotainment environments.

Retail and launch communications

Retail teams and media

ZEEKR uses the wordmark in showrooms, press materials, market launches, and event graphics to create a consistent premium EV identity.

Developer integrations

Developers

In vehicle databases, comparison tools, fleet systems, and EV marketplaces, the ZEEKR logo is best displayed as a monochrome wordmark with sufficient clear space and contrast.

Common questions about the ZEEKR logo

Format, usage, attribution, and history notes for the ZEEKR logo.

What does the ZEEKR logo mean?

The ZEEKR logo is a minimalist uppercase wordmark rather than a pictorial badge. Its meaning comes from its technical, geometric appearance, which supports the brand's positioning as a premium electric mobility company. The mark emphasizes modernity, precision, and digital usability instead of traditional automotive heraldry.

What does the current ZEEKR logo look like?

The current ZEEKR logo is a horizontal, uppercase wordmark usually shown in black or white. It uses simplified geometric letterforms with a sharp, technical feel. The design is highly scalable, which helps it work across vehicle badging, websites, mobile apps, retail signage, and charging-related digital surfaces.

When was the ZEEKR logo introduced?

The ZEEKR wordmark was introduced with the brand's launch in 2021, when Geely Holding Group created ZEEKR as a premium electric vehicle marque. The identity was developed for a new EV brand from the start, so it does not have the long sequence of crest-based redesigns seen at older manufacturers.

How should the ZEEKR logo be used in digital products?

Digital products should display the ZEEKR wordmark with strong contrast, adequate clear space, and no distortion or recoloring that changes the brand identity. Teams using logo assets through Motomarks or other delivery systems should preserve the official proportions and choose black or white treatments appropriate to the background.

Can I use the ZEEKR logo in my app or website?

The ZEEKR logo is a trademarked brand asset, so product teams should check ZEEKR's official brand, media, or trademark guidance before using it commercially. Usage in editorial, marketplace, fleet, or comparison contexts should avoid implying sponsorship, partnership, or endorsement unless that relationship has been formally approved.

More logos from China

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