ZEEKR Logo

Zeekr Intelligent Technology Holding Limited

The ZEEKR emblem presents a sharp, minimalist wordmark built for a premium electric mobility brand. Its clean black-and-white visual language communicates technology, precision, and a modern global outlook.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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ZEEKR full

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Choose the right ZEEKR asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the ZEEKR logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/zeekr?token=YOUR_API_KEY"3  alt="ZEEKR logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/zeekr
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ZEEKR.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ZEEKR was launched by Geely Holding Group in 2021 as a premium electric mobility brand, with its first model, the ZEEKR 001, introduced the same year. The brand identity has used a stark, uppercase wordmark from launch, emphasizing a digital, technology-led character rather than a traditional automotive crest.

Its historic logo features include wide-set letters, simplified geometric forms, and distinctive segmented treatment in the letterforms that supports legibility across vehicles, apps, charging interfaces, and retail environments.

First color in the reference palette

Motomarks records #000000 as the primary ZEEKR reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ZEEKR logo in use today.

Origins

ZEEKR was introduced in 2021 by Geely Holding Group as a premium electric vehicle brand built around battery-electric platforms, connected services, and direct digital customer touchpoints. The brand debuted with the ZEEKR 001, a shooting-brake-style electric vehicle based on Geely's Sustainable Experience Architecture platform. From the beginning, ZEEKR used a clean wordmark identity rather than a heritage shield or animal emblem, helping position the brand as a new technology-focused entrant.

Global Expansion

After launching in China, ZEEKR expanded its international presence with markets in Europe, the Middle East, and other regions. The brand's visual system remained centered on the same high-contrast wordmark, making it adaptable for multilingual retail, vehicle badging, infotainment, charging, and mobile app environments. In 2024, Zeekr Intelligent Technology Holding Limited listed on the New York Stock Exchange under the ticker ZK.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2021

Launch wordmark

ZEEKR launched with an uppercase geometric wordmark. The identity uses a monochrome presentation, precise spacing, and simplified letter construction, with a futuristic character suited to digital interfaces and vehicle badging.

Reason for redesign: The mark was created for the launch of a new premium electric vehicle brand under Geely Holding Group.

What to preserve in production

Shape, color, and type cues that keep ZEEKR recognizable at app scale.

Composition

The ZEEKR logo is primarily a horizontal uppercase wordmark. Its composition favors wide spacing, straight strokes, and compact geometric balance, which makes it effective on vehicle rear badges, grille-free EV front treatments, digital screens, and app icons when paired with supporting layouts.

Symbol

The wordmark communicates a technology-first identity rather than relying on a traditional automotive emblem. Its stark geometry suggests precision, electric mobility, and a clean break from legacy combustion-era visual codes.

Lettering

The typography is custom-styled and uppercase, with simplified angular forms and a technical rhythm across the letters. The treatment gives the brand a futuristic tone while preserving the full brand name as the primary recognition element.

Color

ZEEKR commonly presents its identity in black and white. The black primary treatment gives the mark a premium, neutral, and high-contrast appearance, while the monochrome system supports consistent reproduction on vehicles, glass, digital interfaces, and retail signage.

Shape

The logo is built from rectilinear and angular forms rather than curves or illustrative symbols. This shape language reinforces the brand's association with engineered electric platforms and digital product design.

Heritage

Because ZEEKR is a young brand founded in 2021, its identity does not draw from a long sequence of historic crests or badges. Its heritage is instead tied to Geely's newer electric vehicle strategy and the creation of a standalone premium EV marque.

Market context

ZEEKR represents a generation of Chinese electric vehicle brands designed from inception for global markets. Its English uppercase identity and minimalist logo system help the brand operate across China, Europe, and other export regions without relying on region-specific imagery.

Design logic

The design philosophy is reductive, digital, and premium. The logo prioritizes clarity, scalability, and a technology-led impression, aligning the visual identity with connected electric vehicles and modern mobility services.

Where teams place it

Common product surfaces where ZEEKR assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The ZEEKR wordmark appears on production vehicles as a clean manufacturer identifier, usually in high-contrast finishes that suit EV bodywork and minimal front-end design.

Digital interfaces

Customers and product teams

The logo's simple monochrome construction makes it suitable for websites, owner apps, connected services, charging interfaces, and infotainment environments.

Retail and launch communications

Retail teams and media

ZEEKR uses the wordmark in showrooms, press materials, market launches, and event graphics to create a consistent premium EV identity.

Developer integrations

Developers

In vehicle databases, comparison tools, fleet systems, and EV marketplaces, the ZEEKR logo is best displayed as a monochrome wordmark with sufficient clear space and contrast.

Answers before you ship

Format, usage, attribution, and history notes for the ZEEKR logo.

Browse the logo library →API docsPricing