Tesla

Tesla, Inc.

Official Website
Assets
Tesla full

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Brand Information

Brand Name

Tesla

Company Name

Tesla, Inc.

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API Usage

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About the Tesla logo

The Tesla logo — the stylized 'T' — was introduced with the company in the early 2000s and is presented as both a letterform and a symbolic element tied to the company's engineering roots. Tesla has stated the 'T' is evocative of a cross-section of an electric motor (a nod to the company's focus on electric propulsion) while also functioning as a simple, modern monogram. Over time the mark has been used in chrome and monochrome treatments across vehicles and marketing to emphasize a high-tech, minimalist aesthetic. The wordmark and badge treatments have remained consistent, reinforcing a clean, forward-looking brand identity.