Brammo Logo

Brammo, Inc.

The Brammo logo expresses the sharp, technical energy of an early American electric motorcycle brand. Its red, forward-leaning wordmark connects the company’s clean-power engineering with the visual language of motorsport.

Official website
Live logo URL
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Brammo full

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Choose the right Brammo asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Brammo logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/brammo?token=YOUR_API_KEY"3  alt="Brammo logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/brammo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Brammo.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Brammo used a compact, performance-oriented wordmark during its years as an American electric motorcycle manufacturer. The logo was most often seen as a red Brammo nameplate, using angular, italicized lettering that matched the company’s emphasis on speed, racing, and electric propulsion.

As Brammo moved from specialty vehicles into production electric motorcycles such as the Enertia and Empulse, the branding stayed relatively consistent and was applied to motorcycle tanks, race bikes, apparel, and digital materials. After Polaris Industries acquired Brammo’s electric motorcycle business in 2015, the Brammo identity became historically associated with early commercial electric motorcycles in the United States.

First color in the reference palette

Motomarks records #C8102E as the primary Brammo reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Brammo logo in use today.

Origins

Brammo was founded in 2002 by Craig Bramscher in Ashland, Oregon. The company initially explored specialty performance vehicles before shifting its focus toward electric propulsion and lightweight electric motorcycles. Its early work helped position Brammo as one of the better-known American names in the first wave of modern production electric motorcycles.

Electric Motorcycle Development

Brammo introduced the Enertia electric motorcycle in the late 2000s and later developed the higher-performance Empulse platform. The company also competed in electric motorcycle racing, which gave the Brammo name and red wordmark visibility in a performance setting rather than only as an urban commuter brand.

Polaris Acquisition

In 2015, Polaris Industries acquired Brammo's electric motorcycle business. Polaris used Brammo's electric drivetrain knowledge and motorcycle assets as part of its own powersports strategy, including the Victory Empulse TT, a production motorcycle derived from Brammo technology.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2000s

Red Brammo Performance Wordmark

Brammo's best-known identity used a red, italicized wordmark with sharp, angular letterforms. The design communicated motion and technical precision, fitting the company's transition from specialty vehicle ideas to electric motorcycles.

Reason for redesign: The wordmark supported Brammo's move into electric motorcycles and motorsport visibility, giving the brand a distinctive nameplate for vehicles, racing graphics, and promotional materials.

2015

Brand Reduced After Polaris Acquisition

After Polaris acquired Brammo's electric motorcycle business, the Brammo logo became less prominent in consumer-facing motorcycle branding. Brammo technology continued through Polaris-associated products, while the original Brammo mark remained tied to the company's historical electric motorcycle identity.

Reason for redesign: The change resulted from the acquisition of Brammo's motorcycle business by Polaris and the integration of its electric motorcycle assets into Polaris product planning.

What to preserve in production

Shape, color, and type cues that keep Brammo recognizable at app scale.

Composition

The Brammo logo is primarily a wordmark rather than a badge or crest. Its compact horizontal layout suits motorcycle tanks, fairings, digital headers, racing graphics, and apparel applications.

Symbol

The mark does not rely on a pictorial symbol. Its meaning comes from the name, the aggressive slant of the lettering, and the performance color, all of which support the idea of electric speed and engineering.

Lettering

The lettering is angular, italicized, and custom-styled, with a motorsport tone rather than a conventional corporate typeface. The forward lean helps the name feel active and mechanical.

Color

Red is the dominant visual cue in the widely used Brammo identity. It gives the electric motorcycle brand a performance association and separates it from the blue and green palettes often used by clean-technology companies.

Shape

The wordmark uses sharp internal angles and a low, elongated silhouette. This makes the logo feel closer to a racing decal or vehicle nameplate than a traditional manufacturer seal.

Heritage

Brammo's identity reflects a short but important period in the development of modern electric motorcycles, particularly in the United States. The logo is associated with the Enertia, Empulse, and Brammo's racing activities before the Polaris acquisition.

Market context

Brammo became part of the early public conversation around electric two-wheel transportation, alongside other specialist electric motorcycle makers. Its logo is often remembered by enthusiasts as a marker of pre-mainstream electric motorcycle development.

Design logic

The identity favors directness, speed, and technical confidence. Instead of using eco-themed symbolism, Brammo presented its electric motorcycles with a visual language closer to powersports and performance engineering.

Where teams place it

Common product surfaces where Brammo assets need to stay clear, consistent, and fast.

Motorcycle bodywork

Motorcycle owners and enthusiasts

The Brammo wordmark appeared on electric motorcycle components such as tanks, fairings, and side panels, where its long horizontal form worked well as a vehicle nameplate.

Electric motorcycle racing

Racing fans and powersports media

Brammo branding was used on race bikes, team materials, and motorsport communications, reinforcing the brand's association with performance electric propulsion.

Historical EV databases

Researchers and product teams

The Brammo logo is often used as a manufacturer identifier in electric vehicle history references, motorcycle archives, and model databases.

Aftermarket and owner communities

Owners and collectors

Owners and enthusiasts use the Brammo name to identify Enertia and Empulse motorcycles, especially when distinguishing original Brammo machines from later Polaris or Victory-branded derivatives.

Answers before you ship

Format, usage, attribution, and history notes for the Brammo logo.

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