Brammo Logo

Brammo, Inc.

The Brammo logo expresses the sharp, technical energy of an early American electric motorcycle brand. Its red, forward-leaning wordmark connects the company’s clean-power engineering with the visual language of motorsport.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/brammo.

Founded
2002
Country
United States
Company
Brammo, Inc.
Headquarters
Ashland, Oregon, United States
Parent
Polaris Industries acquired Brammo's electric motorcycle business in 2015.
Official website

Updated Jun 29, 2026

Live logo URL
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Brammo full

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Choose the right Brammo asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Brammo logo in an app

Add the published Brammo logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/brammo. That slug stays stable as Motomarks updates the published Brammo assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Brammo logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/brammo?token=YOUR_API_KEY"3  alt="Brammo logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/brammo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Brammo.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Brammo used a compact, performance-oriented wordmark during its years as an American electric motorcycle manufacturer. The logo was most often seen as a red Brammo nameplate, using angular, italicized lettering that matched the company’s emphasis on speed, racing, and electric propulsion.

As Brammo moved from specialty vehicles into production electric motorcycles such as the Enertia and Empulse, the branding stayed relatively consistent and was applied to motorcycle tanks, race bikes, apparel, and digital materials. After Polaris Industries acquired Brammo’s electric motorcycle business in 2015, the Brammo identity became historically associated with early commercial electric motorcycles in the United States.

First color in the reference palette

Motomarks records #C8102E as the primary Brammo reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Brammo logo in use today.

Origins

Brammo was founded in 2002 by Craig Bramscher in Ashland, Oregon. The company initially explored specialty performance vehicles before shifting its focus toward electric propulsion and lightweight electric motorcycles. Its early work helped position Brammo as one of the better-known American names in the first wave of modern production electric motorcycles.

Electric Motorcycle Development

Brammo introduced the Enertia electric motorcycle in the late 2000s and later developed the higher-performance Empulse platform. The company also competed in electric motorcycle racing, which gave the Brammo name and red wordmark visibility in a performance setting rather than only as an urban commuter brand.

Polaris Acquisition

In 2015, Polaris Industries acquired Brammo's electric motorcycle business. Polaris used Brammo's electric drivetrain knowledge and motorcycle assets as part of its own powersports strategy, including the Victory Empulse TT, a production motorcycle derived from Brammo technology.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2000s

Red Brammo Performance Wordmark

Brammo's best-known identity used a red, italicized wordmark with sharp, angular letterforms. The design communicated motion and technical precision, fitting the company's transition from specialty vehicle ideas to electric motorcycles.

Reason for redesign: The wordmark supported Brammo's move into electric motorcycles and motorsport visibility, giving the brand a distinctive nameplate for vehicles, racing graphics, and promotional materials.

2015

Brand Reduced After Polaris Acquisition

After Polaris acquired Brammo's electric motorcycle business, the Brammo logo became less prominent in consumer-facing motorcycle branding. Brammo technology continued through Polaris-associated products, while the original Brammo mark remained tied to the company's historical electric motorcycle identity.

Reason for redesign: The change resulted from the acquisition of Brammo's motorcycle business by Polaris and the integration of its electric motorcycle assets into Polaris product planning.

What to preserve in production

Shape, color, and type cues that keep Brammo recognizable at app scale.

Composition

The Brammo logo is primarily a wordmark rather than a badge or crest. Its compact horizontal layout suits motorcycle tanks, fairings, digital headers, racing graphics, and apparel applications.

Symbol

The mark does not rely on a pictorial symbol. Its meaning comes from the name, the aggressive slant of the lettering, and the performance color, all of which support the idea of electric speed and engineering.

Lettering

The lettering is angular, italicized, and custom-styled, with a motorsport tone rather than a conventional corporate typeface. The forward lean helps the name feel active and mechanical.

Color

Red is the dominant visual cue in the widely used Brammo identity. It gives the electric motorcycle brand a performance association and separates it from the blue and green palettes often used by clean-technology companies.

Shape

The wordmark uses sharp internal angles and a low, elongated silhouette. This makes the logo feel closer to a racing decal or vehicle nameplate than a traditional manufacturer seal.

Heritage

Brammo's identity reflects a short but important period in the development of modern electric motorcycles, particularly in the United States. The logo is associated with the Enertia, Empulse, and Brammo's racing activities before the Polaris acquisition.

Market context

Brammo became part of the early public conversation around electric two-wheel transportation, alongside other specialist electric motorcycle makers. Its logo is often remembered by enthusiasts as a marker of pre-mainstream electric motorcycle development.

Design logic

The identity favors directness, speed, and technical confidence. Instead of using eco-themed symbolism, Brammo presented its electric motorcycles with a visual language closer to powersports and performance engineering.

Where teams place it

Common product surfaces where Brammo assets need to stay clear, consistent, and fast.

Motorcycle bodywork

Motorcycle owners and enthusiasts

The Brammo wordmark appeared on electric motorcycle components such as tanks, fairings, and side panels, where its long horizontal form worked well as a vehicle nameplate.

Electric motorcycle racing

Racing fans and powersports media

Brammo branding was used on race bikes, team materials, and motorsport communications, reinforcing the brand's association with performance electric propulsion.

Historical EV databases

Researchers and product teams

The Brammo logo is often used as a manufacturer identifier in electric vehicle history references, motorcycle archives, and model databases.

Aftermarket and owner communities

Owners and collectors

Owners and enthusiasts use the Brammo name to identify Enertia and Empulse motorcycles, especially when distinguishing original Brammo machines from later Polaris or Victory-branded derivatives.

Common questions about the Brammo logo

Format, usage, attribution, and history notes for the Brammo logo.

What does the Brammo logo mean?

The Brammo logo is a performance-style wordmark rather than a symbolic emblem. Its sharp, forward-leaning red lettering reflects the company’s focus on electric motorcycles, speed, and engineering. The design fits the way Brammo positioned its motorcycles as clean electric machines with a powersports attitude.

What does the Brammo logo look like?

The best-known Brammo logo is a red, italicized wordmark with angular custom lettering. It usually appears as the Brammo name without a separate shield, animal, or abstract icon. The horizontal shape made it practical for motorcycle bodywork, race graphics, website headers, and branded merchandise.

Has the Brammo logo changed over time?

Publicly documented Brammo branding remained relatively consistent during the company’s electric motorcycle years, centered on the red angular wordmark. The main historical change came after Polaris acquired Brammo’s electric motorcycle business in 2015, when Brammo branding became less prominent in consumer-facing motorcycle products.

Can I use the Brammo logo in a digital product?

A digital product can reference Brammo as a historical motorcycle manufacturer, but teams should verify trademark status and any official guidance before displaying the logo commercially. For developer integrations, Motomarks can help standardize asset delivery, sizing, and metadata while the product team handles rights and attribution checks.

Who owns the Brammo motorcycle brand today?

Polaris Industries acquired Brammo’s electric motorcycle business in 2015. Brammo’s technology and motorcycle assets were integrated into Polaris-related powersports development, including the Victory Empulse TT. The Brammo name remains historically tied to the original Oregon-based electric motorcycle company and its Enertia and Empulse models.

Where should teams check official Brammo logo or trademark guidance?

Teams should start with the official Brammo domain and Polaris corporate resources when researching permissions, trademark status, or historical brand references. Because Brammo’s motorcycle business was acquired, product teams should not assume that archived logo files or enthusiast reproductions provide permission for commercial use.

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