Cadillac

Cadillac's emblem traces back to the coat of arms of French explorer Antoine Laumet de La Mothe, sieur de Cadillac, whose family crest inspired the original badge introduced in the early 20th century. Over the decades the crest evolved from a complex heraldic shield to a more streamlined, automotive-friendly emblem, with the addition of a laurel wreath mid-century to signify prestige. In the 21st century Cadillac simplified and modernized the crest several times, notably removing the laurel and refining the shield's geometry and colors to create a sleeker, contemporary mark. The crest's historic elements — the shield, color quarters, and crown-like motifs — remain references to the brand's lineage and luxury positioning.