Buick

Buick's long-standing emblem is the tri-shield, which is derived from the ancestral coat of arms of founder David Dunbar Buick. The tri-shield has been used in various forms for decades and was simplified and modernized several times, evolving from more ornate, heraldic treatments to a cleaner, chrome-based badge. Over the years color and detailing have been adjusted to match contemporary vehicle styling while retaining the three-shield motif as the brand's primary identifier. The badge changes reflect Buick's transition from early 20th-century luxury aspirations to a modern premium mainstream identity within General Motors.