TECHART Logo

TECHART Automobildesign GmbH

The TECHART logo expresses German performance tuning through a sharp, uppercase wordmark built for precision, exclusivity, and motorsport presence. Its restrained black identity, often paired with vivid green accents, reinforces the brand's connection to engineered Porsche individualization.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/techart.

Founded
1987
Country
Germany
Company
TECHART Automobildesign GmbH
Headquarters
Leonberg, Baden-Württemberg, Germany
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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TECHART full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right TECHART asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the TECHART logo in an app

Add the published TECHART logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/techart. That slug stays stable as Motomarks updates the published TECHART assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "TECHART logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/techart?token=YOUR_API_KEY"3  alt="TECHART logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/techart
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about TECHART.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

TECHART was founded in 1987 in Leonberg, Germany, by Thomas Behringer and Matthias Krauss as a specialist in individualization and performance enhancement for Porsche vehicles. Its branding has historically centered on a bold uppercase TECHART wordmark, reflecting the company name's link to technical precision and automotive design.

The logo is commonly presented in monochrome for bodywork, wheel, interior, and motorsport applications, with bright green used as a modern accent color across marketing and product identity. Because TECHART operates as an independent Porsche refinement brand rather than a mass-market carmaker, its logo has remained focused on a clean wordmark and high-performance aftermarket recognition.

First color in the reference palette

Motomarks records #000000 as the primary TECHART reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the TECHART logo in use today.

Origins

TECHART was founded in 1987 in Leonberg by Thomas Behringer and Matthias Krauss. The company built its reputation by developing exterior, interior, engine, wheel, and aerodynamic programs for Porsche models, combining German engineering with individualized design. Its name reflects the blend of technology and art that defines its approach to vehicle refinement.

Porsche specialization

From its early years, TECHART focused on Porsche vehicles rather than becoming a broad multi-brand tuner. This specialization helped the company establish a clear market identity, with its logo appearing on aerodynamic components, wheels, steering wheels, interiors, and complete vehicle conversions based on Porsche platforms.

Modern identity

TECHART's current public identity relies on a strong uppercase wordmark supported by a high-contrast black, white, and green visual system. The restrained logo treatment suits vehicle badging and carbon-fiber components, while the green accent adds visibility in digital media, motorsport environments, and promotional materials.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1987

TECHART wordmark identity

The brand identity was established around the TECHART name in uppercase lettering, emphasizing a technical and design-led approach to Porsche modification.

Reason for redesign: The original identity supported the launch of a specialist German Porsche refinement business.

2000s

Modern monochrome application

TECHART's logo use evolved into a cleaner, more flexible wordmark presentation suited to vehicle badges, product markings, digital use, and high-contrast promotional layouts.

Reason for redesign: The cleaner presentation improved legibility across parts, carbon-fiber surfaces, websites, and international marketing.

2010s

Green accent brand system

Bright green became a frequent supporting brand color around the black or white TECHART wordmark, adding a performance-oriented accent to the company's visual identity.

Reason for redesign: The accent color increased recognition in digital communication, show displays, and performance product branding.

What to preserve in production

Shape, color, and type cues that keep TECHART recognizable at app scale.

Composition

The TECHART identity is built primarily as a horizontal uppercase wordmark. Its compact, block-like composition is well suited to automotive applications where the mark must remain legible on bodywork, wheel centers, interior trim, and small product labels.

Symbol

The wordmark symbolizes the company's combination of technical development and design craftsmanship. Rather than using a heraldic shield or animal symbol, TECHART emphasizes its engineered, specialist character through typography and precise application.

Lettering

The lettering is bold, geometric, and uppercase, giving the mark a mechanical and performance-focused tone. The simple wordmark form also supports consistent reproduction across monochrome, engraved, printed, and digital environments.

Color

Black is the core reference color for the identity because it fits premium vehicle presentation and technical product labeling. White versions are used for contrast, while bright green is commonly used as a contemporary accent in marketing and product communication.

Shape

The logo relies on a wide rectangular wordmark footprint rather than a separate enclosed emblem. This shape makes it adaptable for vehicle flanks, steering wheel components, aerodynamic parts, and website headers.

Heritage

TECHART's identity reflects its long-running role as a German Porsche specialist founded in 1987. The absence of an ornate emblem aligns with the brand's focus on precision tuning, aerodynamic development, and bespoke vehicle refinement.

Market context

Within Porsche enthusiast culture, the TECHART name identifies an independent German tuning house associated with high-end personalization and complete vehicle conversions. The logo functions as a marker of aftermarket craftsmanship rather than original vehicle manufacture.

Design logic

The design philosophy is restrained, technical, and application-led. TECHART's branding favors clarity, durability, and premium contrast so the identity can work on both luxury interiors and performance-oriented exterior parts.

Where teams place it

Common product surfaces where TECHART assets need to stay clear, consistent, and fast.

Vehicle badging and conversions

Vehicle owners and Porsche enthusiasts

The TECHART wordmark is used on customized Porsche-based vehicles, including exterior details, wheel components, steering wheels, and interior trim.

Performance parts and accessories

Installers, retailers, and performance parts buyers

The logo identifies TECHART-manufactured aerodynamic, wheel, interior, exhaust, and performance components for supported Porsche models.

Dealer and partner communication

Dealers and distributors

Authorized dealers and partners use the TECHART identity to present tuning programs, vehicle builds, product catalogs, and service offerings.

Digital product listings

Product teams and automotive platforms

The brand mark can be used in catalogs, configurators, marketplace listings, and comparison tools to identify TECHART products and vehicles when usage rights are verified.

Common questions about the TECHART logo

Format, usage, attribution, and history notes for the TECHART logo.

What does the TECHART logo mean?

The TECHART logo is based on the company's name, which combines the ideas of technology and art. Its uppercase wordmark reflects the brand's focus on engineered Porsche refinement, aerodynamic development, and individual vehicle design rather than a traditional manufacturer crest or pictorial emblem.

What does the current TECHART logo look like?

The current TECHART identity is primarily a bold uppercase wordmark. It is most often applied in black, white, or high-contrast monochrome formats, with bright green frequently used as a supporting brand accent in modern marketing. The format is practical for vehicle parts, badging, and digital applications.

Has the TECHART logo changed over time?

TECHART has kept a consistent wordmark-led identity since its founding in 1987, rather than moving through highly visible emblem changes. The most noticeable evolution has been in application, with cleaner digital presentation and stronger use of black, white, and green across modern brand communications.

Can product teams use the TECHART logo in digital interfaces?

Product teams should use the TECHART logo only in contexts where they have a legitimate need to identify the brand, such as vehicle data, parts catalogs, or fitment tools. Teams should verify trademark and brand usage requirements with TECHART or an authorized source before publishing. Motomarks can support asset delivery after rights and usage rules are confirmed.

Where should teams check official TECHART logo and trademark guidance?

Teams should start with TECHART's official website and direct company communications for current brand, trademark, dealer, or press guidance. Because TECHART is an independent Porsche specialist, teams should also avoid presenting the brand in a way that implies it is Porsche or an official Porsche manufacturer identity.

More logos from Germany

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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