TECHART Logo

TECHART Automobildesign GmbH

The TECHART logo expresses German performance tuning through a sharp, uppercase wordmark built for precision, exclusivity, and motorsport presence. Its restrained black identity, often paired with vivid green accents, reinforces the brand's connection to engineered Porsche individualization.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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TECHART full

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Create or manage a key, then return here to copy a working URL.

Choose the right TECHART asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the TECHART logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/techart?token=YOUR_API_KEY"3  alt="TECHART logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/techart
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about TECHART.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

TECHART was founded in 1987 in Leonberg, Germany, by Thomas Behringer and Matthias Krauss as a specialist in individualization and performance enhancement for Porsche vehicles. Its branding has historically centered on a bold uppercase TECHART wordmark, reflecting the company name's link to technical precision and automotive design.

The logo is commonly presented in monochrome for bodywork, wheel, interior, and motorsport applications, with bright green used as a modern accent color across marketing and product identity. Because TECHART operates as an independent Porsche refinement brand rather than a mass-market carmaker, its logo has remained focused on a clean wordmark and high-performance aftermarket recognition.

First color in the reference palette

Motomarks records #000000 as the primary TECHART reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the TECHART logo in use today.

Origins

TECHART was founded in 1987 in Leonberg by Thomas Behringer and Matthias Krauss. The company built its reputation by developing exterior, interior, engine, wheel, and aerodynamic programs for Porsche models, combining German engineering with individualized design. Its name reflects the blend of technology and art that defines its approach to vehicle refinement.

Porsche specialization

From its early years, TECHART focused on Porsche vehicles rather than becoming a broad multi-brand tuner. This specialization helped the company establish a clear market identity, with its logo appearing on aerodynamic components, wheels, steering wheels, interiors, and complete vehicle conversions based on Porsche platforms.

Modern identity

TECHART's current public identity relies on a strong uppercase wordmark supported by a high-contrast black, white, and green visual system. The restrained logo treatment suits vehicle badging and carbon-fiber components, while the green accent adds visibility in digital media, motorsport environments, and promotional materials.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1987

TECHART wordmark identity

The brand identity was established around the TECHART name in uppercase lettering, emphasizing a technical and design-led approach to Porsche modification.

Reason for redesign: The original identity supported the launch of a specialist German Porsche refinement business.

2000s

Modern monochrome application

TECHART's logo use evolved into a cleaner, more flexible wordmark presentation suited to vehicle badges, product markings, digital use, and high-contrast promotional layouts.

Reason for redesign: The cleaner presentation improved legibility across parts, carbon-fiber surfaces, websites, and international marketing.

2010s

Green accent brand system

Bright green became a frequent supporting brand color around the black or white TECHART wordmark, adding a performance-oriented accent to the company's visual identity.

Reason for redesign: The accent color increased recognition in digital communication, show displays, and performance product branding.

What to preserve in production

Shape, color, and type cues that keep TECHART recognizable at app scale.

Composition

The TECHART identity is built primarily as a horizontal uppercase wordmark. Its compact, block-like composition is well suited to automotive applications where the mark must remain legible on bodywork, wheel centers, interior trim, and small product labels.

Symbol

The wordmark symbolizes the company's combination of technical development and design craftsmanship. Rather than using a heraldic shield or animal symbol, TECHART emphasizes its engineered, specialist character through typography and precise application.

Lettering

The lettering is bold, geometric, and uppercase, giving the mark a mechanical and performance-focused tone. The simple wordmark form also supports consistent reproduction across monochrome, engraved, printed, and digital environments.

Color

Black is the core reference color for the identity because it fits premium vehicle presentation and technical product labeling. White versions are used for contrast, while bright green is commonly used as a contemporary accent in marketing and product communication.

Shape

The logo relies on a wide rectangular wordmark footprint rather than a separate enclosed emblem. This shape makes it adaptable for vehicle flanks, steering wheel components, aerodynamic parts, and website headers.

Heritage

TECHART's identity reflects its long-running role as a German Porsche specialist founded in 1987. The absence of an ornate emblem aligns with the brand's focus on precision tuning, aerodynamic development, and bespoke vehicle refinement.

Market context

Within Porsche enthusiast culture, the TECHART name identifies an independent German tuning house associated with high-end personalization and complete vehicle conversions. The logo functions as a marker of aftermarket craftsmanship rather than original vehicle manufacture.

Design logic

The design philosophy is restrained, technical, and application-led. TECHART's branding favors clarity, durability, and premium contrast so the identity can work on both luxury interiors and performance-oriented exterior parts.

Where teams place it

Common product surfaces where TECHART assets need to stay clear, consistent, and fast.

Vehicle badging and conversions

Vehicle owners and Porsche enthusiasts

The TECHART wordmark is used on customized Porsche-based vehicles, including exterior details, wheel components, steering wheels, and interior trim.

Performance parts and accessories

Installers, retailers, and performance parts buyers

The logo identifies TECHART-manufactured aerodynamic, wheel, interior, exhaust, and performance components for supported Porsche models.

Dealer and partner communication

Dealers and distributors

Authorized dealers and partners use the TECHART identity to present tuning programs, vehicle builds, product catalogs, and service offerings.

Digital product listings

Product teams and automotive platforms

The brand mark can be used in catalogs, configurators, marketplace listings, and comparison tools to identify TECHART products and vehicles when usage rights are verified.

Answers before you ship

Format, usage, attribution, and history notes for the TECHART logo.

Browse the logo library →API docsPricing