Toyota

The Toyota name originates from the founder Kiichiro Toyoda and the family name Toyoda; the company officially adopted the Romanized name "Toyota" in 1936. Toyota's most recognized emblem, the three overlapping ellipses, was introduced in 1989 and symbolizes the unification of the hearts of customers and the heart of the product, as well as the company's technological advancement and boundless opportunities for the future. Prior to the 1989 emblem the company used several wordmark and family-name based designs, including stylized "Toyoda/TOYOTA" wordmarks and early marks associated with the Toyoda loom business. The modern logo and wordmark have since been used globally to convey reliability, quality, and international presence.