Soueast Logo

Soueast (Fujian) Motor Co., Ltd.

The Soueast emblem connects the brand's Southeast identity with a sense of forward motion and flight. Its red visual character gives the marque a confident, export-focused presence across SUVs, crossovers, and passenger vehicles.

Official website
Live logo URL
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Soueast full

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Choose the right Soueast asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Soueast logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/soueast?token=YOUR_API_KEY"3  alt="Soueast logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/soueast
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Soueast.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Soueast, also known as Southeast Motor or Dongnan, was founded in Fujian, China in 1995 as an automotive joint venture. Its long used emblem has featured a stylized bird-like form inside an oval, a visual cue associated with flight, direction, and the brand's Southeast name.

In export markets the identity is commonly paired with the SOUEAST wordmark, using a strong red brand color that gives the marque a direct, energetic appearance. Recent branding has emphasized a more international presentation as Soueast expanded its SUV and crossover lineup for global markets.

First color in the reference palette

Motomarks records #E60012 as the primary Soueast reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Soueast logo in use today.

Origins

Soueast (Fujian) Motor Co., Ltd. was established in 1995 in Fuzhou, Fujian Province, China. The company was created by Fujian Motor Industry Group and Taiwan's China Motor Corporation, giving it a cross-strait manufacturing and product-development background from the beginning.

Mitsubishi cooperation

Soueast became closely associated with Mitsubishi Motors through licensed production, shared platforms, and vehicle technology. This cooperation shaped many of the company's early passenger cars and helped Soueast build a broader lineup for the Chinese market.

Modern global positioning

In recent years Soueast has presented itself more actively to international markets, especially with SUV and crossover products. The SOUEAST wordmark and red-led identity are used to create a clearer export-facing brand presence outside China.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1995

Oval bird-inspired Soueast emblem

The established Soueast mark uses an oval badge with a stylized internal form often interpreted as a bird or flight motif. The emblem has been used on vehicles, grille badges, and corporate identity alongside the Soueast name.

Reason for redesign: The mark supported a new Chinese automotive manufacturer whose name referenced the southeast region and needed a compact badge suitable for vehicle use.

2010s

International SOUEAST wordmark usage

As the brand expanded its export-facing communications, the uppercase SOUEAST wordmark became more prominent in digital, dealer, and market launch materials. The identity commonly uses red as the lead color, paired with neutral supporting tones.

Reason for redesign: The stronger wordmark treatment helped make the brand name more legible in markets outside China.

What to preserve in production

Shape, color, and type cues that keep Soueast recognizable at app scale.

Composition

Soueast's emblem is built as a compact automotive badge, using an enclosing oval and a simplified central graphic that can be applied to grilles, wheel caps, digital interfaces, and dealership signage.

Symbol

The central form is commonly read as a bird-like or flight-inspired shape, linking the brand name with movement, direction, and regional identity. The Southeast naming also gives the mark a geographic association with Fujian and southeastern China.

Lettering

The international identity typically uses an uppercase SOUEAST wordmark. Its straightforward sans-serif appearance prioritizes legibility for export markets and works as a clear companion to the vehicle badge.

Color

Red is the dominant brand color in many current Soueast communications. It creates a strong, energetic identity and provides high contrast when paired with white, black, silver, or chrome vehicle badging.

Shape

The oval frame follows a familiar automotive badge convention, making the symbol practical for three-dimensional vehicle applications. The inner stylized form adds motion within a stable outer boundary.

Heritage

The identity reflects Soueast's origins as a Fujian-based manufacturer with cross-strait industrial backing and later technology cooperation with Mitsubishi. Its branding has remained tied to the Soueast name rather than adopting a purely abstract global mark.

Market context

The brand name and identity are rooted in southeastern China, an important manufacturing and coastal trade region. The flight-like motif gives the marque an aspirational quality that fits a company built around growth and market expansion.

Design logic

Soueast's logo system favors clarity, vehicle-badge practicality, and a direct color signature. The combination of a compact emblem and strong red wordmark supports both physical automotive use and international digital presentation.

Where teams place it

Common product surfaces where Soueast assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and dealerships

The Soueast emblem is applied to grilles, tailgates, steering wheels, and wheel centers where a compact badge is required.

Dealer websites

Dealers

The SOUEAST wordmark and red identity are used in dealer pages, model listings, lead forms, and promotional banners.

Export market launches

Distributors and importers

The brand identity is used on international launch materials for SUVs and crossovers, usually with prominent red accents and model photography.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, and fleet systems use the Soueast name and badge to identify manufacturer and model records.

Answers before you ship

Format, usage, attribution, and history notes for the Soueast logo.

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