Soueast

Southeast (Fujian) Motor Co., Ltd. (commonly branded as Soueast Motor)

Assets
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Brand Information

Brand Name

Soueast

Company Name

Southeast (Fujian) Motor Co., Ltd. (commonly branded as Soueast Motor)

API Usage

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About the Soueast logo

Soueast (Southeast) Motor was established in 1995 as an automobile manufacturer based in Fuzhou, Fujian province, China, formed through partnerships between Fujian Motor Industry Group, China Motor Corporation (Taiwan) and Mitsubishi Motors. The company initially produced Mitsubishi-based passenger cars and gradually developed its own-branded models and joint-venture products for the Chinese market. Soueast's history is characterized by its joint-venture roots, technology transfer from partners, and emphasis on regional manufacturing and marketing in Southeast China. Over time Soueast expanded its lineup to include sedans, SUVs and MPVs while maintaining collaborations with international partners.