Citroën Logo and Brand Identity

Automobiles Citroën

The Citroën double-chevron emblem represents the herringbone gear engineering that shaped André Citroën's early industrial career. Its modern oval form reconnects the marque with its 1919 origins while projecting a confident, graphic French automotive identity.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/citroen.

Founded
1919
Country
France
Company
Automobiles Citroën
Headquarters
Poissy, Île-de-France, France
Parent
Stellantis
Official website

Updated Jun 29, 2026

Live logo URL
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Citroën full

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Choose the right Citroën asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Citroën logo in an app

Add the published Citroën logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/citroen. That slug stays stable as Motomarks updates the published Citroën assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Citroën logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/citroen?token=YOUR_API_KEY"3  alt="Citroën logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/citroen
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Citroën.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Citroën was founded in 1919 by André Citroën, and its double-chevron emblem comes from the herringbone gear technology he had manufactured before entering car production. The original 1919 mark placed the chevrons inside an oval, linking the new car company to its engineering roots.

Through the twentieth century the logo moved through Art Deco lettering, shields, chrome-effect chevrons, and flatter digital forms. In 2022 Citroën introduced a new identity that reinterpreted the 1919 oval and chevrons with a simpler, more vertical, brand-led design.

First color in the reference palette

Motomarks records #000000 as the primary Citroën reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Citroën logo in use today.

Origins

André Citroën founded Citroën in Paris in 1919 after earlier success in industrial manufacturing. The brand's first cars quickly became associated with mass production methods, accessible mobility, and strong promotion, including large-scale public advertising in France. The double-chevron mark came directly from Citroën's pre-automotive work with double helical, or herringbone, gears.

Engineering identity

The chevrons gave Citroën a logo rooted in a real mechanical invention rather than an abstract decorative symbol. This connection suited a company that later became known for advanced technical solutions, including front-wheel drive on the Traction Avant, hydropneumatic suspension on the DS, and distinctive packaging across small cars, family cars, and commercial vehicles.

From PSA to Stellantis

Citroën became part of the PSA group after Peugeot took control of the company in the 1970s. In 2021, PSA merged with Fiat Chrysler Automobiles to form Stellantis, placing Citroën within a broad international automotive group. The brand continues to emphasize comfort, accessibility, and distinctive design within the Stellantis portfolio.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1919

Original double-chevron oval

The first Citroën logo used two stacked chevrons inside an oval, directly referencing André Citroën's herringbone gear manufacturing background.

Reason for redesign: The mark established a visual link between the new automobile company and Citroën's engineering expertise.

1920s

Decorative early brand marks

During the early decades, Citroën used more decorative treatments of the double chevrons and lettering, reflecting contemporary French commercial graphics and automotive prestige.

Reason for redesign: The changes helped the young manufacturer build recognition in a rapidly expanding car market.

1930s

Shield and badge variations

Citroën used badge-like forms and shield treatments that framed the double chevrons as a more formal automotive emblem.

Reason for redesign: The revisions suited vehicle badging and the visual conventions of mid-century automotive identity.

1985

Red square identity

Citroën adopted a bold red square with white double chevrons and clean wordmark styling, creating a stronger flat corporate identity for marketing and signage.

Reason for redesign: The design aligned Citroën with modern corporate branding and improved consistency across communication channels.

2009

Three-dimensional chevrons

The logo shifted to metallic, rounded chevrons with a red wordmark, matching the glossy visual style common in automotive branding at the time.

Reason for redesign: The redesign supported a more premium visual language and translated well to vehicle badges and advertising.

2016

Flattened digital chevrons

Citroën simplified the chevrons and typography, reducing three-dimensional effects for better use in digital media.

Reason for redesign: The update improved legibility and flexibility across websites, apps, advertising, and dealership environments.

2022

Return to the oval

Citroën introduced a new logo that places simplified chevrons inside a vertical oval, consciously echoing the company's 1919 emblem.

Reason for redesign: The redesign was part of a broader brand identity renewal intended to reconnect Citroën with its origins while giving the marque a clearer digital and product-era signature.

What to preserve in production

Shape, color, and type cues that keep Citroën recognizable at app scale.

Composition

The current Citroën mark centers two stacked chevrons within a vertical oval, creating a compact badge that works as both a vehicle emblem and a digital symbol.

Symbol

The double chevrons symbolize herringbone gears, the industrial technology associated with André Citroën before he founded the car company.

Lettering

The contemporary wordmark uses clean, geometric uppercase lettering with a restrained feel, allowing the chevron emblem to remain the primary identifier.

Color

Current applications often use a monochrome black or white logo for clarity, with Citroën also using accent colors in broader brand communication.

Shape

The oval frame gives the logo a historic badge character, while the sharp internal chevrons preserve the mechanical reference that has defined the brand since 1919.

Heritage

The 2022 identity deliberately returns to the form of the original Citroën logo, making heritage a visible part of the modern brand system.

Market context

The double chevron is strongly associated with French automotive design, mass-market mobility, and Citroën's tradition of unconventional engineering.

Design logic

Citroën's logo philosophy balances engineering provenance with simplicity, using a minimal historic symbol that can scale from physical vehicle badges to mobile interfaces.

Where teams place it

Common product surfaces where Citroën assets need to stay clear, consistent, and fast.

Vehicle badges

Vehicle owners and shoppers

The chevron emblem appears on vehicle fronts, tailgates, steering wheels, wheels, and interior touchpoints as the core manufacturer identifier.

Dealer signage

Dealers

Citroën dealerships use the emblem and wordmark on exterior signage, showroom graphics, wayfinding, and service reception branding.

Digital product listings

Product teams

Automotive marketplaces and configuration tools use the Citroën logo to identify make selection, model pages, finance journeys, and comparison interfaces.

Advertising and launch campaigns

Marketing teams

The identity appears across online advertising, print material, video, sponsorship, and vehicle launch communications.

Common questions about the Citroën logo

Format, usage, attribution, and history notes for the Citroën logo.

What does the Citroën logo mean?

The Citroën logo represents double helical, or herringbone, gears. André Citroën manufactured this gear technology before founding the car company in 1919, and the stacked chevrons became a direct symbol of that engineering background. The design has remained the central Citroën identifier for more than a century.

What does the current Citroën logo look like?

The current Citroën logo places two simplified chevrons inside a vertical oval, usually supported by a clean uppercase wordmark. Introduced in 2022, it intentionally recalls the original 1919 oval emblem while using a flatter, more adaptable style for vehicle badges, advertising, websites, and digital interfaces.

When did Citroën change back to an oval logo?

Citroën introduced its current oval-based identity in 2022. The redesign revived the shape of the brand's first 1919 emblem, but with simplified chevrons and modern typography. It marked a shift away from the previous flatter standalone chevrons toward a more heritage-focused corporate identity.

Why does the Citroën logo use two chevrons?

The two chevrons come from the profile of herringbone gears, which were linked to André Citroën's early industrial work. Rather than using an animal, crest, or initials, Citroën adopted a mechanical symbol that connected the car brand to manufacturing, precision, and engineering from its launch.

How should product teams display the Citroën logo in apps or websites?

Product teams should use a current, high-quality Citroën mark with enough clear space, strong contrast, and no distortion. For developer integration, services such as Motomarks can help deliver consistent logo assets, but teams should still verify the latest official Citroën brand and trademark guidance before publication.

Can I use the Citroën logo for a commercial project?

The Citroën logo is a protected brand and trademark asset. Commercial use, marketplace display, advertising, or co-branding should be checked against Citroën or Stellantis brand and trademark guidance. Using the logo in a factual vehicle identification context does not automatically grant broader promotional rights.

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