Citroën

The Citroën logo is famously built around the double chevron, derived from the chevron-shaped helical gears André Citroën manufactured before founding the car company in 1919. The double chevron emblem has been the brand's core motif since the earliest badges and has been simplified and modernized several times across the 20th and 21st centuries, moving from detailed metal badges to a flat, two-dimensional mark in recent years. Major refreshes (notably in the 1970s, 2009–2016 periods and the recent modernization under the Stellantis era) have preserved the chevrons while adjusting proportions, spacing and typography to match contemporary identity standards.