Bugatti

Bugatti Automobiles S.A.S.

Assets
Bugatti full

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Brand Information

Brand Name

Bugatti

Company Name

Bugatti Automobiles S.A.S.

API Usage

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About the Bugatti logo

The Bugatti badge centers on the intertwined EB monogram (Ettore Bugatti) within a red oval, a motif that dates back to the company's earliest cars in the first half of the 20th century. Ettore Bugatti personally used the EB initials as a signature mark on radiator badges and nameplates; over time the oval shape, red background and surrounding laurel/rivet motif became the brand's recognizable crest. The design has been refined by successive eras—preserving the EB monogram and distinctive oval while modernizing proportions and finish for contemporary models. The emblem consistently emphasizes the marque's origins and the founder's personal identity with the cars.