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GET https://api.motomarks.io/brands/peterbiltPeterbilt's brand identity has been anchored by its iconic red oval badge featuring a flowing script wordmark since the company’s early years. Founded in 1939 by T.A. Peterman, the badge and script have emphasized craftsmanship and heavy-duty heritage, appearing on grille emblems and cab badges that became hallmark visual cues for the marque. Over time, the logo has seen refinements in proportion and finish (chromed and enamel variants) while retaining the distinctive red oval and white script that convey durability and tradition. The consistent use of the oval badge across decades has helped Peterbilt maintain strong recognition among trucking fleets and drivers.