Peugeot Logo and Brand Identity

Automobiles Peugeot

The Peugeot lion crest represents strength, agility and a long French manufacturing heritage. Its sharp black shield and sculpted lion head give the marque a confident, premium character rooted in more than 160 years of visual continuity.

Official website
Live logo URL
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Peugeot full

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Choose the right Peugeot asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Peugeot logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/peugeot?token=YOUR_API_KEY"3  alt="Peugeot logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/peugeot
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Peugeot.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Peugeot's lion emblem dates to 1858, when Émile Peugeot registered a lion mark for the family company's steel products, especially saw blades. The lion was chosen to suggest qualities associated with Peugeot tools: sharp teeth, flexible blades and fast cutting.

As Peugeot moved into bicycles and then automobiles, the lion remained central, evolving from full-body heraldic forms to shield-based marks, three-dimensional chrome treatments and the current flat lion-head crest introduced in 2021. The modern identity reconnects Peugeot with its mid-20th-century shield heritage while presenting a more premium, digital-ready marque.

First color in the reference palette

Motomarks records #000000 as the primary Peugeot reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Peugeot logo in use today.

Origins

Peugeot began in 1810 when the Peugeot family converted a mill in eastern France into a steel foundry producing items such as saws, springs and tools. The lion trademark appeared in the 19th century as a symbol of the strength and cutting quality of Peugeot steel products. Armand Peugeot later led the family's move into bicycles and automobiles, establishing the automotive path that made Peugeot a major French manufacturer.

Automotive growth

Peugeot produced early motor vehicles in the late 19th century and became a dedicated automobile manufacturer under Armand Peugeot. Through the 20th century, models such as the 201, 203, 404, 504, 205 and 206 helped establish the brand's reputation for practical engineering, durability and broad European appeal. The lion badge remained a consistent identifier across changing vehicle classes and markets.

Stellantis era

Peugeot became part of Stellantis in 2021 after the merger of PSA Group and Fiat Chrysler Automobiles. That same period brought a new visual identity centered on a black shield and lion head, supporting the brand's move toward electrified vehicles, higher perceived quality and a more unified global image.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1858

Registered lion trademark

Peugeot registered a lion symbol for its manufactured steel goods. The mark used the animal as a metaphor for sharpness, strength and speed, especially in relation to saw blades.

Reason for redesign: The company needed a distinctive trademark to identify Peugeot industrial products and communicate their functional qualities.

1905

Lion enters Peugeot automobiles

The lion began appearing in Peugeot's automotive identity as the company expanded from industrial goods and bicycles into motor vehicles. Early applications retained a heraldic, full-body animal character.

Reason for redesign: The mark was adapted from the family's established industrial identity to support Peugeot's growing automobile business.

1948

Shield-based lion identity

With the postwar Peugeot 203 era, the lion was increasingly associated with a shield form connected to the Franche-Comté region. This gave the badge a more heraldic and automotive front-grille presence.

Reason for redesign: The shield treatment strengthened the badge's regional heritage and made it suitable for vehicle badging.

1960

Lion head in a shield

Peugeot introduced a more compact shield carrying a lion head, reducing the full animal to a focused heraldic portrait. This approach is an important ancestor of the current Peugeot identity.

Reason for redesign: The simplified head-and-shield composition improved recognition on cars and created a more modern, premium badge.

1975

Outlined standing lion

Peugeot adopted a leaner, angular outlined lion often referred to as the wire or line lion. The symbol emphasized motion and clarity while remaining visibly connected to the historic full-body lion.

Reason for redesign: The update reflected modern graphic trends and gave the brand a cleaner mark for vehicles, print and signage.

1998

Dimensional blue lion era

The lion became more sculpted and three-dimensional, often paired with blue as a corporate color. Later refinements in 2010 gave the animal a more metallic, upright form for contemporary vehicle badges.

Reason for redesign: The redesign supported global brand consistency and matched the chrome and dimensional styling common in automotive identities of the period.

2021

Current Peugeot lion-head crest

Peugeot introduced a flat black shield containing a stylized lion head and the Peugeot wordmark. The design references the brand's 1960s shield heritage while simplifying the emblem for digital and physical use.

Reason for redesign: The new identity accompanied Peugeot's upmarket positioning, electrification strategy and need for a more flexible digital-first brand system.

What to preserve in production

Shape, color, and type cues that keep Peugeot recognizable at app scale.

Composition

The current Peugeot logo is built around a vertical shield containing a forward-facing lion head with the Peugeot name integrated above it. The composition is compact, symmetrical and badge-like, making it effective on grilles, steering wheels, dealership signage and digital interfaces.

Symbol

The lion symbolizes strength, agility and endurance, values that originated in Peugeot's steel-tool heritage before transferring to bicycles and automobiles. The shield adds heraldic authority and connects the brand to French regional identity.

Lettering

The current wordmark uses uppercase geometric lettering with a clean, modern structure. Its placement inside the crest makes the name feel embedded in the badge rather than added as a separate label.

Color

The present identity relies primarily on black and white, a restrained palette that supports premium positioning and high contrast. Earlier blue and chrome applications have been reduced in favor of a flatter, more adaptable system.

Shape

The shield shape gives the mark a protective, heraldic outline, while the lion head creates a sharp central focal point. The angular mane and facial details balance tradition with contemporary graphic reduction.

Heritage

Peugeot's use of the lion is unusually long-running, beginning as an industrial trademark in 1858. The current crest deliberately echoes earlier shield designs, especially the lion-head badges of the 1960s.

Market context

The lion links Peugeot to French industrial history and to the Franche-Comté region, where the Peugeot family business developed. It also functions as a familiar marker of French automotive identity in international markets.

Design logic

Peugeot's modern identity favors heritage-led minimalism: a historic animal symbol, a classic shield form and a limited monochrome palette refined for premium retail environments and digital clarity.

Where teams place it

Common product surfaces where Peugeot assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The crest appears on grilles, tailgates, steering wheels, wheel centers and interior trim as the primary manufacturer identifier.

Dealer websites

Dealers

Retailer sites use the Peugeot name and crest to identify official sales, service, finance and model information.

Mobile and infotainment interfaces

Product teams

The simplified black-and-white identity works in app icons, connected vehicle screens, owner portals and service interfaces.

Motorsport and performance communication

Fans and media

Peugeot applies its lion identity across racing programs and performance storytelling, including endurance racing and sport-focused brand campaigns.

Answers before you ship

Format, usage, attribution, and history notes for the Peugeot logo.

Browse the logo library →API docsPricing