NETA Logo

Hozon New Energy Automobile Co., Ltd.

The NETA emblem presents a modern electric-vehicle identity built around clarity, efficiency, and approachable technology. Its sharp wordmark and restrained visual language support a contemporary Chinese EV brand focused on smart mobility and mass-market appeal.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/neta.

Logo
NETA logo
Founded
2018
Country
China
Company
Hozon New Energy Automobile Co., Ltd.
Headquarters
Shanghai, China
Parent
Hozon New Energy Automobile Co., Ltd.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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NETA full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right NETA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the NETA logo in an app

Add the published NETA logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/neta. That slug stays stable as Motomarks updates the published NETA assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "NETA logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/neta?token=YOUR_API_KEY"3  alt="NETA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/neta
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about NETA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

NETA is the electric vehicle brand of Hozon Auto, a Chinese new-energy vehicle company founded in 2014. The NETA brand was introduced in 2018 as Hozon moved from company formation and concept development into consumer passenger cars.

Its logo has generally used a clean, geometric wordmark and a compact emblem style suited to digital interfaces, vehicle badges, and charging-era brand touchpoints. Publicly documented logo history is limited, so the brand identity is best understood through its launch-era positioning around accessible smart electric vehicles.

First color in the reference palette

Motomarks records #000000 as the primary NETA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the NETA logo in use today.

Origins

Hozon Auto was established in China in 2014 to develop new-energy vehicles and related electric mobility technology. The company introduced the NETA brand in 2018 as its consumer-facing electric vehicle marque. NETA was positioned around accessible smart EVs, with models such as the NETA N01, NETA V, NETA U, NETA S, and NETA GT helping define the brand in China and export markets.

Brand positioning

NETA has used a direct and technology-led identity to support its role as a smart electric vehicle brand. Its visual system favors simple wordmark construction, high-contrast application, and a modern automotive tone that works across vehicle badging, mobile interfaces, dealer environments, and international market communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

NETA brand launch identity

The launch identity established the NETA name as the main visual signature, using a clean uppercase wordmark with a contemporary, technical character. The mark was designed to be legible on vehicles, digital screens, and sales communications.

Reason for redesign: The identity was introduced to separate Hozon Auto's consumer EV brand from the corporate manufacturer name.

2020s

Current international NETA Auto presentation

Current brand usage commonly presents the NETA name in a minimal monochrome treatment, often paired with NETA Auto naming in international markets. The restrained form supports flexible use across vehicle badges, websites, apps, showrooms, and export-market materials.

Reason for redesign: The simplified presentation supports international expansion and consistent digital-first brand usage.

What to preserve in production

Shape, color, and type cues that keep NETA recognizable at app scale.

Composition

The NETA identity is built around a compact uppercase wordmark that emphasizes horizontal stability and digital clarity. Its simple composition allows it to function at small sizes on screens while remaining suitable for vehicle badging.

Symbol

The name and mark communicate a technology-oriented electric vehicle brand rather than relying on heritage motifs. The simplified form suggests smart mobility, accessibility, and a clean-energy future.

Lettering

The wordmark uses angular, geometric letterforms with a modern automotive feel. The styling avoids decorative details, giving the brand a precise and technology-led tone.

Color

NETA is frequently presented in black or monochrome applications, which gives the logo strong contrast and flexibility. This restrained palette helps the emblem sit cleanly on vehicle surfaces, digital interfaces, and marketing layouts.

Shape

The logo favors straight strokes, compact spacing, and balanced uppercase proportions. These shapes give the identity a structured appearance aligned with smart EV product design.

Heritage

Because NETA is a young marque launched in 2018, its logo heritage is tied more to China's new-energy vehicle era than to long-established automotive symbolism. Its branding reflects the rapid emergence of domestic Chinese EV manufacturers.

Market context

NETA represents a generation of Chinese electric vehicle brands created for connected mobility and international growth. Its identity is designed to travel across markets without relying heavily on language-specific or traditional automotive cues.

Design logic

The design philosophy is simplicity, legibility, and technology-first presentation. The logo prioritizes easy recognition in digital channels and clean integration with modern electric vehicle design.

Where teams place it

Common product surfaces where NETA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

NETA branding appears on exterior and interior vehicle surfaces where a simple, high-contrast mark supports recognition without visual clutter.

Dealer and market websites

Dealers

The NETA logo is used in country-level sales and dealer communications to identify the brand and connect local vehicle information to the global marque.

Mobile and connected services

Product teams

The compact identity works in app icons, owner account interfaces, charging-related screens, and connected vehicle touchpoints.

Press and launch materials

Media

NETA uses its logo in model announcements, event signage, media kits, and market-entry communications to maintain consistent brand recognition.

Common questions about the NETA logo

Format, usage, attribution, and history notes for the NETA logo.

What does the NETA logo mean?

The NETA logo represents Hozon Auto's consumer electric vehicle brand and its focus on smart, accessible EV mobility. Its clean geometric wordmark communicates technology, clarity, and modernity rather than historic automotive symbolism. The identity is designed to work across cars, digital interfaces, dealer environments, and international communications.

What does the current NETA logo look like?

The current NETA logo is typically presented as a minimal uppercase wordmark with a modern, technical appearance. It is commonly used in monochrome applications, especially black or white, which makes it adaptable for vehicle badges, websites, apps, and showroom materials. The design favors legibility and compact proportions.

When was the NETA logo introduced?

NETA was introduced as Hozon Auto's consumer electric vehicle brand in 2018, and the brand identity dates from that launch period. Public documentation does not show a long sequence of major logo redesigns. Later usage has focused on a clean international presentation of the NETA and NETA Auto name.

Can I use the NETA logo in a digital product?

Product teams can display the NETA logo for identification, comparison, or catalog purposes when they have an appropriate basis to do so. Motomarks can help deliver normalized PNG, WebP, and API-ready brand assets, but it does not grant trademark rights. Teams should check NETA or Hozon Auto brand guidance for permitted use.

Where should teams check official NETA logo and trademark guidance?

Teams should start with NETA's official website and official market communications for current brand presentation. For commercial, advertising, dealership, or app usage, they should verify the manufacturer's trademark requirements directly with NETA or Hozon Auto. Automotive logos are trademarks, so usage should follow the owner's applicable rules.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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