Maybach

Mercedes‑Maybach (division of Mercedes‑Benz Group AG)

Assets
Maybach full

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Brand Information

Brand Name

Maybach

Company Name

Mercedes‑Maybach (division of Mercedes‑Benz Group AG)

API Usage

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About the Maybach logo

Maybach was originally founded as Maybach-Motorenbau by Wilhelm and Karl Maybach in 1909; early branding centered on an elegant double‑M monogram and shield that emphasized engineering pedigree and exclusivity. The historic Maybach emblem evolved over time from ornate medallions and script marks to a simplified interlocked double‑M motif used on luxury coachbuilt automobiles between the world wars. After a long dormancy, the marque was revived by Daimler in the 2000s and later relaunched as Mercedes‑Maybach, retaining the double‑M motif and introducing restrained, modern silver/black treatments to signal contemporary ultra‑luxury under the Mercedes‑Benz umbrella. The logo’s historic features—double‑M monogram, medallion/shield shapes, and a preference for monochrome metallic finishes—remain visible cues linking modern Maybachs to their prewar engineering heritage.