Mercedes-Maybach Logo and Brand Identity

Mercedes-Benz AG

The Mercedes-Maybach emblem preserves the historic double-M monogram as a sign of coachbuilt luxury, engineering prestige and German automotive heritage. Its black, silver and chrome presentation gives the marque a formal, discreet character suited to flagship Mercedes-Benz vehicles.

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Mercedes-Maybach full

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Choose the right Mercedes-Maybach asset

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Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Mercedes-Maybach logo across your stack.

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logo.html
1<img2  src="https://motomarks.io/img/maybach?token=YOUR_API_KEY"3  alt="Mercedes-Maybach logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/maybach
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Mercedes-Maybach.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Maybach began as a German engineering company associated with Wilhelm Maybach and his son Karl Maybach, first building high-performance engines before producing luxury automobiles in the 1920s. The historic Maybach emblem uses two interlaced letterforms, commonly read as the double M of Maybach-Motorenbau, set inside a rounded triangular frame.

After the original automobile production ended in the early 1940s, Daimler revived Maybach as an ultra-luxury car marque in 2002. Since 2014, the identity has been carried forward as Mercedes-Maybach, combining Mercedes-Benz brand architecture with Maybach's double-M heritage badge and luxury trim signatures.

First color in the reference palette

Motomarks records #000000 as the primary Mercedes-Maybach reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Mercedes-Maybach logo in use today.

Origins

Wilhelm Maybach was a pioneering German engineer closely associated with Gottlieb Daimler and early internal-combustion vehicle development. In 1909, Wilhelm and Karl Maybach founded Luftfahrzeug-Motorenbau GmbH to build engines, particularly for airships. The company was renamed Maybach-Motorenbau GmbH in 1912, establishing the name that would later appear in the double-M emblem.

Prewar Luxury Automobiles

Maybach entered automobile production after the First World War and became known for large, technically advanced luxury cars. Models such as the Maybach W3, Zeppelin DS7 and Zeppelin DS8 positioned the company among Germany's most prestigious car makers. The double-M identity reflected both the company name and its engineering background rather than a mass-market consumer image.

Daimler Revival

Daimler revived Maybach as a standalone ultra-luxury marque in 2002 with the Maybach 57 and Maybach 62. The cars used a modernized version of the double-M badge, often displayed on the hood, wheels, pillars and interior fittings. The revival emphasized chauffeur-oriented comfort, long-wheelbase proportions and a more exclusive identity above standard Mercedes-Benz sedans.

Mercedes-Maybach Era

In 2014, Daimler repositioned Maybach as Mercedes-Maybach, a sub-brand attached to the most luxurious Mercedes-Benz models. The current identity pairs the Mercedes-Benz star with Maybach-specific badging, grille treatments, two-tone paint options and patterned double-M details. This approach keeps the historical Maybach name visible while making the vehicles part of the Mercedes-Benz product family.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1912

Maybach-Motorenbau double-M monogram

The historic Maybach identity centered on two interlaced M forms inside a rounded triangular outline. The letters referred to Maybach-Motorenbau and created a compact engineering mark suitable for vehicles, engines and manufacturer identification.

Reason for redesign: The company name Maybach-Motorenbau GmbH was adopted in 1912, making the double-M monogram a direct expression of the corporate name.

1920s

Automobile-era Maybach badge

As Maybach moved into luxury car production, the double-M emblem became associated with large, high-end automobiles rather than only engines. The triangular monogram format remained the central identifier.

Reason for redesign: The marque needed a distinctive vehicle badge as Maybach expanded from engine manufacture into complete luxury automobiles.

2002

Modern Maybach revival badge

The revived Maybach marque used a polished, three-dimensional interpretation of the double-M emblem, typically rendered in chrome or metallic finishes. The mark emphasized luxury materials and formal prestige.

Reason for redesign: Daimler revived Maybach as an ultra-luxury automobile brand and updated the historic monogram for modern vehicle badging.

2014

Mercedes-Maybach sub-brand identity

The Mercedes-Maybach era combines Mercedes-Benz star branding with Maybach double-M details, model scripts and luxury-specific design treatments. The double-M badge remains an important secondary emblem and decorative motif.

Reason for redesign: Daimler repositioned Maybach as a Mercedes-Benz sub-brand to integrate the luxury nameplate into the broader Mercedes-Benz portfolio.

What to preserve in production

Shape, color, and type cues that keep Mercedes-Maybach recognizable at app scale.

Composition

The Maybach mark is built around a symmetrical double-M monogram placed within a rounded triangular frame. The composition is compact, formal and badge-like, making it well suited to hood ornaments, wheel centers, C-pillar emblems and interior metalwork.

Symbol

The two M forms are historically associated with Maybach-Motorenbau and the Maybach family name. Their interlaced structure suggests precision engineering, technical partnership and a heritage of complex mechanical craftsmanship.

Lettering

The monogram is not conventional text typography, but a custom geometric letterform. In current Mercedes-Maybach applications, the wordmark usually appears in refined, spaced lettering that aligns with Mercedes-Benz luxury presentation.

Color

Maybach branding is most often expressed in black, silver, chrome and metallic finishes. Black communicates formality and exclusivity, while silver and chrome connect the identity to premium automotive materials and Mercedes-Benz visual codes.

Shape

The rounded triangular enclosure gives the emblem a heraldic quality without using a traditional shield. Its soft corners and balanced vertical axis make the mark feel engineered rather than decorative.

Heritage

The identity carries visible continuity from Maybach-Motorenbau into modern Mercedes-Maybach vehicles. Even when the Mercedes-Benz star leads the front-end branding, the double-M motif preserves the historical Maybach lineage.

Market context

Maybach's emblem is strongly associated with chauffeur-grade German luxury, long-wheelbase sedans and high-status automotive ownership. In modern culture, the name has also become shorthand for high-end personal transport beyond the automotive industry.

Design logic

The design philosophy is restrained prestige: a compact heritage monogram, premium monochrome finishes and minimal ornamentation. Rather than relying on bright color, the identity depends on material quality, symmetry and association with flagship Mercedes-Benz vehicles.

Where teams place it

Common product surfaces where Mercedes-Maybach assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and dealerships

The double-M Maybach emblem appears on Mercedes-Maybach vehicles as exterior and interior badging, often in chrome or polished metallic finishes.

Mercedes-Benz product pages

Customers and product teams

Mercedes-Maybach identity is used within Mercedes-Benz websites to distinguish flagship luxury variants from core Mercedes-Benz models.

Retail and showroom environments

Dealers

The Maybach name and emblem are used in premium dealership spaces, launch materials and configuration experiences to signal a higher luxury tier.

Digital vehicle configurators

Digital product teams

Mercedes-Maybach scripts, badges and model names help identify ultra-luxury trims, special paint finishes and bespoke interior options in configurator interfaces.

Answers before you ship

Format, usage, attribution, and history notes for the Mercedes-Maybach logo.

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