ALPINA Logo

ALPINA Burkard Bovensiepen GmbH + Co. KG

The ALPINA emblem combines a red and blue heraldic shield with mechanical symbols that express the marque's engineering roots. Its precise crest, spaced lettering, and BMW-based performance heritage give the brand a refined, coachbuilt visual character.

Official website
Live logo URL
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ALPINA full

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Choose the right ALPINA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the ALPINA logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/alpina?token=YOUR_API_KEY"3  alt="ALPINA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/alpina
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ALPINA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ALPINA began in the 1960s as Burkard Bovensiepen's BMW tuning business and was formally established in 1965. Its crest-style logo reflects that engineering origin, with mechanical motifs traditionally described as a carburetor and a crankshaft, symbols of engine tuning and performance development.

The blue and green ALPINA identity became closely associated with the brand's road cars and motorsport-inspired visual language, while the shield format communicates craftsmanship, exclusivity, and continuity. In 2022 BMW Group acquired the ALPINA brand rights, preserving the name's long association with refined high-performance BMW-based automobiles.

First color in the reference palette

Motomarks records #0057B8 as the primary ALPINA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ALPINA logo in use today.

Origins

ALPINA began with Burkard Bovensiepen's performance conversion work for BMW vehicles in the 1960s. His early success came from a dual-carburetor kit for the BMW 1500, which gained recognition from BMW and helped establish ALPINA as a serious engineering specialist. The company was founded in 1965 in Buchloe, Bavaria, where it built its reputation through precision engine work, motorsport, and road cars based on BMW platforms.

Recognition as a manufacturer

ALPINA is not simply an aftermarket tuner in its historic positioning. In 1983, the German Federal Motor Transport Authority recognized ALPINA as an automobile manufacturer, reflecting the scope of its engineering, production, and homologation work. This status helped distinguish ALPINA vehicles from standard BMW models with accessories or tuning packages.

BMW relationship and brand acquisition

ALPINA has maintained a close relationship with BMW for decades, developing complete vehicles using BMW body shells, engines, and components while adding its own powertrain calibration, chassis tuning, interiors, wheels, and identity details. In 2022, BMW Group announced the acquisition of the ALPINA brand rights. The arrangement preserved the brand's heritage while setting the stage for its future under BMW Group ownership.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1960s

Engineering crest established

ALPINA adopted a shield-style emblem with red and blue fields and mechanical motifs, including a crankshaft and intake-related components. The mark connected the young company to engine development, precision tuning, and performance hardware.

Reason for redesign: The crest gave the specialist company a manufacturer-like identity rooted in its engineering work rather than a simple tuning-shop name.

1983

Manufacturer-era brand use

After ALPINA was recognized as an automobile manufacturer in Germany, the crest and spaced ALPINA wordmark became central to complete vehicle branding, appearing on vehicle badging, literature, wheels, instruments, and interior details.

Reason for redesign: The identity needed to support ALPINA's status as a producer of distinct automobiles based on BMW platforms.

2000s

Modern digital and corporate applications

The emblem has been standardized for digital, dealer, and corporate communication while retaining the same core shield, red and blue color structure, and mechanical symbolism.

Reason for redesign: Digital applications required consistent reproduction across websites, press materials, social platforms, and international dealer communication.

What to preserve in production

Shape, color, and type cues that keep ALPINA recognizable at app scale.

Composition

The ALPINA mark is built around a compact heraldic shield paired with a precise uppercase wordmark. The shield gives the badge a formal, manufacturer-grade presence, while the wordmark's broad spacing suggests technical accuracy and restraint.

Symbol

The mechanical elements in the shield refer to ALPINA's origins in engine tuning and performance development. The crankshaft and intake-related imagery communicate internal engineering expertise rather than purely decorative luxury.

Lettering

The ALPINA wordmark uses uppercase letters with wide tracking. This spacing creates a measured, technical tone and works well on vehicle rear badging, wheel centers, instrument clusters, and printed material.

Color

The red and blue fields create a strong contrast within the crest. Blue supports associations with engineering discipline and BMW-related heritage, while red adds performance energy and visual urgency.

Shape

The shield shape gives the identity a coat-of-arms quality, which suits ALPINA's position as a specialist manufacturer with a long, continuous lineage. Its compact proportions also make it effective as a physical vehicle badge.

Heritage

Unlike many modern automotive marks that have been flattened or simplified dramatically, ALPINA's crest retains historical mechanical references. That continuity helps preserve the brand's connection to Buchloe, motorsport, and BMW-based performance engineering.

Market context

Among BMW enthusiasts, the ALPINA badge signals a distinct philosophy: high-speed refinement, torque-rich performance, understated design, and small-series manufacturing. The logo functions as a marker of specialist authenticity rather than mainstream sport branding.

Design logic

ALPINA's identity balances engineering clarity with traditional European craftsmanship. The crest communicates technical origin, while the restrained typography and controlled color palette support the brand's discreet luxury positioning.

Where teams place it

Common product surfaces where ALPINA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The ALPINA crest and wordmark appear on exterior badging, wheel centers, steering wheels, instruments, and model-specific trim details to distinguish ALPINA vehicles from standard BMW models.

Dealer websites

Dealers

Authorized dealers use the ALPINA identity to identify official vehicles, specifications, availability, and service information for the brand's limited-production models.

Press and corporate communication

Media and corporate teams

The emblem and wordmark are used in official communications, product announcements, media assets, and brand storytelling related to Buchloe-built vehicles.

Digital product interfaces

Product teams

Automotive databases, configurators, vehicle marketplaces, and garage apps use the ALPINA mark to label manufacturer identity and separate ALPINA variants from standard BMW trims.

Answers before you ship

Format, usage, attribution, and history notes for the ALPINA logo.

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