ALPINA Logo and Brand Identity

ALPINA Burkard Bovensiepen GmbH + Co. KG

The ALPINA emblem presents a formal crest that connects precision engine development with the elegance of a specialist German manufacturer. Its red and blue shield, mechanical symbols, and restrained wordmark give the brand a distinctive identity rooted in BMW-based performance and handcrafted luxury.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/bmw-alpina.

Founded
1965
Country
Germany
Company
ALPINA Burkard Bovensiepen GmbH + Co. KG
Headquarters
Buchloe, Bavaria, Germany
Parent
BMW Group
Official website

Updated Jun 29, 2026

Live logo URL
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ALPINA full

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Create or manage a key, then return here to copy a working URL.

Choose the right ALPINA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the ALPINA logo in an app

Add the published ALPINA logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/bmw-alpina. That slug stays stable as Motomarks updates the published ALPINA assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "ALPINA logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/bmw-alpina?token=YOUR_API_KEY"3  alt="ALPINA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/bmw-alpina
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ALPINA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ALPINA began in 1965 when Burkard Bovensiepen developed performance tuning components for BMW cars, first gaining attention with a Weber dual-carburetor conversion for the BMW 1500. The ALPINA crest was registered in the late 1960s and has long featured two technical symbols: an intake or carburetor element and a crankshaft, reflecting the company's engine-development roots.

Its red and blue shield, paired with the ALPINA wordmark, connects motorsport engineering, precision, and the company's close association with BMW performance models. Over time the emblem has remained deliberately consistent, reinforcing ALPINA's specialist identity rather than following frequent fashion-led redesigns.

First color in the reference palette

Motomarks records #00549F as the primary ALPINA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ALPINA logo in use today.

Origins

ALPINA began with Burkard Bovensiepen's work on BMW performance components in the early 1960s, including a Weber dual carburetor system for the BMW 1500. The company was formally established in 1965 in Buchloe, Bavaria, and quickly built a reputation for engineering upgrades that were compatible with BMW vehicles.

Motorsport and manufacturer recognition

ALPINA became closely associated with BMW touring car competition and high-performance road cars through the late 1960s and 1970s. In 1983, Germany's Federal Motor Transport Authority recognized ALPINA as an automobile manufacturer, reflecting the depth of its engineering, production, and model development rather than simple aftermarket tuning.

BMW Group brand rights acquisition

In 2022, BMW Group announced an agreement to acquire the ALPINA brand rights. The companies stated that their cooperation on BMW ALPINA vehicles would continue through the end of 2025, while the ALPINA name would remain tied to its Buchloe heritage and specialist performance-luxury positioning.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1965

ALPINA heraldic crest introduced

The ALPINA identity adopted a shield-like crest divided into red and blue fields, with technical motifs connected to the company's early engine and performance work. The crest gave the young specialist manufacturer a formal, manufacturer-like identity rather than a purely aftermarket appearance.

Reason for redesign: The mark established ALPINA as a serious engineering company with roots in BMW performance development and motorsport.

1983

Manufacturer-era identity refinement

As ALPINA gained official recognition as an automobile manufacturer, the crest and ALPINA wordmark were used more consistently on complete vehicles, wheel centers, steering wheels, documents, and exterior badging.

Reason for redesign: The identity needed to support ALPINA's status as a vehicle manufacturer and distinguish finished BMW ALPINA models from aftermarket conversions.

2000

Modern digital and vehicle branding

The ALPINA crest continued to be presented with crisp red and blue fields, a black outer structure, metallic badge treatments, and the ALPINA wordmark across digital, showroom, and vehicle applications.

Reason for redesign: The core crest was retained for heritage continuity while being adapted for cleaner reproduction across websites, dealer materials, and modern vehicle badging.

What to preserve in production

Shape, color, and type cues that keep ALPINA recognizable at app scale.

Composition

The ALPINA logo is built around a heraldic shield, usually paired with the ALPINA wordmark. The shield format gives the mark a formal, coachbuilder-like presence, while the technical symbols inside the divided fields communicate engineering rather than abstract lifestyle branding.

Symbol

The mechanical imagery refers to ALPINA's origins in engine performance, carburetion, and drivetrain engineering. The crest structure suggests tradition, craftsmanship, and manufacturer status, which aligns with ALPINA's position between motorsport-derived performance and luxury road-car refinement.

Lettering

The ALPINA wordmark uses strong uppercase lettering with a formal, precise character. Its spacing and weight support a premium technical impression, balancing the more decorative shield with a clear manufacturer name.

Color

Blue and red are central to the ALPINA crest. Blue reinforces engineering discipline and connection to Bavarian automotive culture, while red adds performance, energy, and motorsport character. Black and metallic badge finishes provide contrast on vehicles and luxury materials.

Shape

The shield is the primary shape, giving the identity a badge-like quality that works naturally on wheels, steering wheels, grilles, documents, and digital icons. Its vertical symmetry and divided fields make it recognizable even at small sizes.

Heritage

The logo's continuing use of a technical crest reflects ALPINA's evolution from a BMW performance specialist into a recognized manufacturer. Its stability over decades is an important part of the brand's credibility among enthusiasts.

Market context

Among BMW enthusiasts, the ALPINA crest signals a rare and highly specialized vehicle, often associated with understated performance, hand-finished interiors, distinctive wheels, and model-specific chassis and powertrain development.

Design logic

ALPINA's identity favors continuity, precision, and technical authenticity. Rather than frequently reinventing the logo, the brand preserves its crest to connect modern vehicles with the company's founding engineering story.

Where teams place it

Common product surfaces where ALPINA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The ALPINA crest appears on wheel centers, steering wheels, exterior badges, and model-specific details to identify BMW ALPINA vehicles.

Dealer and showroom materials

Dealers and customers

The crest and wordmark are used in sales environments to distinguish ALPINA models from standard BMW products and communicate the brand's specialist manufacturing status.

Digital product listings

Product teams and automotive data providers

Automotive marketplaces and specification databases use the ALPINA name and logo to separate BMW ALPINA models from BMW trim levels or aftermarket conversions.

Common questions about the ALPINA logo

Format, usage, attribution, and history notes for the ALPINA logo.

What does the ALPINA logo mean?

The ALPINA logo is a heraldic crest that reflects the company's engineering roots. Its red and blue fields contain mechanical symbols associated with ALPINA's early engine development work, including carburetion and crankshaft engineering. The shield format reinforces ALPINA's identity as a specialist manufacturer, not simply an aftermarket tuner.

What does the current ALPINA logo look like?

The current ALPINA logo uses a shield-shaped crest divided into red and blue sections, with technical mechanical motifs inside. It is commonly paired with the uppercase ALPINA wordmark. On vehicles, the mark is often rendered as a premium badge on wheel centers, steering wheels, exterior details, and interior trim.

How has the ALPINA logo changed over time?

The ALPINA logo has changed less dramatically than many automotive marks. Since the brand's 1960s origins, the crest concept, red and blue color structure, and engineering symbolism have remained central. Later refinements mainly improved consistency across complete vehicles, official documents, showroom materials, and digital formats.

Can I use the ALPINA logo in a digital product?

The ALPINA logo is a protected automotive brand asset, so product teams should check BMW Group or ALPINA trademark and brand guidance before use. In catalog, marketplace, or vehicle data interfaces, use the logo only to identify genuine ALPINA or BMW ALPINA vehicles and avoid implying endorsement or partnership.

Where can developers get an ALPINA logo asset?

Developers should source ALPINA logo artwork from official brand channels when permission or formal usage is required. For technical integration, Motomarks can help normalize manufacturer logo delivery across automotive applications, but teams remain responsible for verifying trademark permissions, context of use, and any BMW Group or ALPINA brand requirements.

Is ALPINA the same brand as BMW?

ALPINA is closely associated with BMW, but it developed as a separate specialist manufacturer based in Buchloe, Germany. BMW Group acquired the ALPINA brand rights in 2022, while the existing vehicle cooperation continues through 2025. BMW ALPINA vehicles are based on BMW models but receive ALPINA-specific engineering, tuning, and luxury details.

More logos from Germany

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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