Artega Logo

Artega Automobil GmbH & Co. KG

The Artega emblem presents the German sports car marque through a compact shield badge with a restrained, performance-led character. Its dark, metallic visual identity reflects the boutique engineering focus behind the Artega GT and the brand’s Delbrück origins.

Official website
Live logo URL
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Artega full

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Choose the right Artega asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Artega logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/artega?token=YOUR_API_KEY"3  alt="Artega logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/artega
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Artega.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Artega was established in Delbrück, Germany in 2006 as a low-volume sports-car marque, with its public identity built around a compact crest and a clean uppercase wordmark.

The badge has most commonly appeared as a red shield with a metallic border and a stylized silver animal motif, giving the young brand a traditional European sports-car character rather than a purely technical startup look. During the Artega GT period, the emblem was used on the nose, steering wheel, wheel centers, and sales literature, reinforcing a boutique performance identity tied to German engineering and hand-built production.

First color in the reference palette

Motomarks records #000000 as the primary Artega reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Artega logo in use today.

Origins

Artega was founded in 2006 by German entrepreneur Klaus Dieter Frers, also known as the founder of the electronics supplier paragon. The brand was based in Delbrück, North Rhine-Westphalia, and was created to build a compact, premium German sports car. Its best-known model, the Artega GT, was styled by Henrik Fisker and presented as a mid-engined coupe with boutique production ambitions.

Artega GT period

The Artega GT became the central expression of the marque’s identity. It combined a low, rounded coupe silhouette with a Volkswagen-sourced V6 engine and a focus on lightweight, compact performance. The brand’s shield badge appeared on the nose, wheels, steering wheel, and marketing materials, reinforcing a premium sports car image rather than a mass-market manufacturer identity.

Insolvency and later activity

Artega Automobil GmbH & Co. KG filed for insolvency in 2012, ending the original GT production program. The name later resurfaced in electric mobility projects, including small electric vehicle concepts promoted from the Delbrück base. Because of this discontinuous history, Artega’s branding is most strongly associated with the original GT-era shield emblem and the brand’s German specialist manufacturer positioning.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2006

Original Artega shield badge

Artega adopted a compact shield-style emblem for its launch identity. The badge used a dark central field with metallic edging and a refined wordmark, giving the new marque a traditional sports car presence while keeping the overall mark minimal and modern.

Reason for redesign: The original badge established Artega as a premium German sports car maker and gave the Artega GT a distinctive manufacturer crest for vehicle badging.

2010s

Later Artega electric mobility usage

Later Artega communications connected with electric mobility continued to rely on the established brand name and a restrained, dark visual identity. Publicly available information does not show a well-documented, formally announced logo redesign comparable to major manufacturer rebrands.

Reason for redesign: The brand name was adapted for later mobility projects after the original sports car business ended.

What to preserve in production

Shape, color, and type cues that keep Artega recognizable at app scale.

Composition

The Artega logo is composed as a compact automotive crest, designed to sit naturally on a hood, steering wheel, wheel center, or printed brand application. Its proportions communicate a boutique sports car identity rather than a broad corporate mark.

Symbol

The shield format draws from traditional performance and luxury car badging, suggesting craft, protection, and heritage. Artega’s use of a restrained emblem helped a young company appear established without relying on a complex narrative symbol.

Lettering

The Artega wordmark is typically presented in a clean, modern style within or alongside the badge. The lettering emphasizes clarity and engineering precision, matching the brand’s German sports car positioning.

Color

Black and metallic silver dominate the public-facing identity, creating a premium, technical impression. Red has appeared as an accent in some logo reproductions and vehicle-related contexts, adding a performance cue without overwhelming the subdued badge.

Shape

The shield shape is the defining feature of the emblem. It provides a strong outline that works at small sizes on physical vehicle trim and gives the brand a recognizable badge silhouette.

Heritage

Although Artega was founded in the 21st century, the crest-based logo borrows from older sports car traditions. This helped position the Artega GT as a serious specialist coupe rather than an experimental start-up product.

Market context

Artega’s identity is tied to a specific period of German niche sports car production, especially the mid-2000s enthusiasm for low-volume, high-design coupes. The logo is most often remembered through the Artega GT and its connection to Henrik Fisker’s design work.

Design logic

The identity favors compactness, restraint, and premium material cues. It reflects a philosophy of presenting performance through precision and craftsmanship rather than aggressive graphics.

Where teams place it

Common product surfaces where Artega assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The Artega crest is used as a compact manufacturer badge on the nose, wheel centers, and interior touchpoints of Artega vehicles.

Specialist dealer listings

Dealers and collectors

Dealers and auction platforms use the Artega name and badge to identify rare Artega GT vehicles in listings and catalog material.

Automotive databases

Researchers and product teams

Reference sites and vehicle data products use the Artega logo to distinguish the manufacturer from larger German car brands.

Event and concours material

Event organizers and enthusiasts

The marque identity may appear in car show signage, owner displays, and marque lists where low-volume sports car manufacturers are grouped by origin or era.

Answers before you ship

Format, usage, attribution, and history notes for the Artega logo.

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