Artega Logo

Artega Automobil GmbH & Co. KG

The Artega emblem presents the German sports car marque through a compact shield badge with a restrained, performance-led character. Its dark, metallic visual identity reflects the boutique engineering focus behind the Artega GT and the brand’s Delbrück origins.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/artega.

Founded
2006
Country
Germany
Company
Artega Automobil GmbH & Co. KG
Headquarters
Delbrück, North Rhine-Westphalia, Germany
Parent
ElectricBrands AG
Official website

Updated Jun 29, 2026

Live logo URL
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Artega full

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Choose the right Artega asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Artega logo in an app

Add the published Artega logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/artega. That slug stays stable as Motomarks updates the published Artega assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Artega logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/artega?token=YOUR_API_KEY"3  alt="Artega logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/artega
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Artega.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Artega was established in Delbrück, Germany in 2006 as a low-volume sports-car marque, with its public identity built around a compact crest and a clean uppercase wordmark.

The badge has most commonly appeared as a red shield with a metallic border and a stylized silver animal motif, giving the young brand a traditional European sports-car character rather than a purely technical startup look. During the Artega GT period, the emblem was used on the nose, steering wheel, wheel centers, and sales literature, reinforcing a boutique performance identity tied to German engineering and hand-built production.

First color in the reference palette

Motomarks records #000000 as the primary Artega reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Artega logo in use today.

Origins

Artega was founded in 2006 by German entrepreneur Klaus Dieter Frers, also known as the founder of the electronics supplier paragon. The brand was based in Delbrück, North Rhine-Westphalia, and was created to build a compact, premium German sports car. Its best-known model, the Artega GT, was styled by Henrik Fisker and presented as a mid-engined coupe with boutique production ambitions.

Artega GT period

The Artega GT became the central expression of the marque’s identity. It combined a low, rounded coupe silhouette with a Volkswagen-sourced V6 engine and a focus on lightweight, compact performance. The brand’s shield badge appeared on the nose, wheels, steering wheel, and marketing materials, reinforcing a premium sports car image rather than a mass-market manufacturer identity.

Insolvency and later activity

Artega Automobil GmbH & Co. KG filed for insolvency in 2012, ending the original GT production program. The name later resurfaced in electric mobility projects, including small electric vehicle concepts promoted from the Delbrück base. Because of this discontinuous history, Artega’s branding is most strongly associated with the original GT-era shield emblem and the brand’s German specialist manufacturer positioning.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2006

Original Artega shield badge

Artega adopted a compact shield-style emblem for its launch identity. The badge used a dark central field with metallic edging and a refined wordmark, giving the new marque a traditional sports car presence while keeping the overall mark minimal and modern.

Reason for redesign: The original badge established Artega as a premium German sports car maker and gave the Artega GT a distinctive manufacturer crest for vehicle badging.

2010s

Later Artega electric mobility usage

Later Artega communications connected with electric mobility continued to rely on the established brand name and a restrained, dark visual identity. Publicly available information does not show a well-documented, formally announced logo redesign comparable to major manufacturer rebrands.

Reason for redesign: The brand name was adapted for later mobility projects after the original sports car business ended.

What to preserve in production

Shape, color, and type cues that keep Artega recognizable at app scale.

Composition

The Artega logo is composed as a compact automotive crest, designed to sit naturally on a hood, steering wheel, wheel center, or printed brand application. Its proportions communicate a boutique sports car identity rather than a broad corporate mark.

Symbol

The shield format draws from traditional performance and luxury car badging, suggesting craft, protection, and heritage. Artega’s use of a restrained emblem helped a young company appear established without relying on a complex narrative symbol.

Lettering

The Artega wordmark is typically presented in a clean, modern style within or alongside the badge. The lettering emphasizes clarity and engineering precision, matching the brand’s German sports car positioning.

Color

Black and metallic silver dominate the public-facing identity, creating a premium, technical impression. Red has appeared as an accent in some logo reproductions and vehicle-related contexts, adding a performance cue without overwhelming the subdued badge.

Shape

The shield shape is the defining feature of the emblem. It provides a strong outline that works at small sizes on physical vehicle trim and gives the brand a recognizable badge silhouette.

Heritage

Although Artega was founded in the 21st century, the crest-based logo borrows from older sports car traditions. This helped position the Artega GT as a serious specialist coupe rather than an experimental start-up product.

Market context

Artega’s identity is tied to a specific period of German niche sports car production, especially the mid-2000s enthusiasm for low-volume, high-design coupes. The logo is most often remembered through the Artega GT and its connection to Henrik Fisker’s design work.

Design logic

The identity favors compactness, restraint, and premium material cues. It reflects a philosophy of presenting performance through precision and craftsmanship rather than aggressive graphics.

Where teams place it

Common product surfaces where Artega assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The Artega crest is used as a compact manufacturer badge on the nose, wheel centers, and interior touchpoints of Artega vehicles.

Specialist dealer listings

Dealers and collectors

Dealers and auction platforms use the Artega name and badge to identify rare Artega GT vehicles in listings and catalog material.

Automotive databases

Researchers and product teams

Reference sites and vehicle data products use the Artega logo to distinguish the manufacturer from larger German car brands.

Event and concours material

Event organizers and enthusiasts

The marque identity may appear in car show signage, owner displays, and marque lists where low-volume sports car manufacturers are grouped by origin or era.

Common questions about the Artega logo

Format, usage, attribution, and history notes for the Artega logo.

What does the Artega logo mean?

The Artega logo uses a shield-style automotive badge, a format commonly associated with specialist sports car and premium vehicle makers. Public sources do not document a detailed official meaning for every element, but the crest presentation supports Artega’s positioning as a German boutique performance brand.

What does the current Artega logo look like?

The Artega identity is best known for a compact crest badge with a dark central field, metallic edging, and the Artega name. It was used prominently on the Artega GT and in brand communications, giving the marque a restrained, technical, and premium visual character.

Has the Artega logo changed over time?

Publicly documented Artega logo history is limited. The original shield-style identity introduced around the brand’s 2006 launch remains the best-known version, especially because of the Artega GT. Later Artega-branded electric mobility activity appears to have continued a restrained brand presentation rather than a widely publicized full rebrand.

How should the Artega logo be used in digital products?

Digital products should display the Artega logo with enough contrast and spacing to preserve the shield outline and wordmark legibility. Teams using Motomarks or another asset source should match the correct Artega manufacturer identity and avoid recoloring, stretching, or simplifying the badge beyond the approved asset.

Can I use the Artega logo in an app or website?

The Artega logo is a manufacturer trademark, so product teams should verify usage through official Artega communications or applicable trademark guidance before publishing it. Descriptive use in vehicle identification contexts may still require careful presentation, correct attribution, and avoidance of any implication of endorsement.

More logos from Germany

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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