Apollo Logo

Apollo Automobil GmbH

The Apollo emblem presents a precise, performance-focused identity rooted in German hypercar engineering. Its stark visual character reflects the marque’s transition from Gumpert’s track-focused origins to a more sculptural and exclusive modern supercar image.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/apollo.

Founded
2004
Country
Germany
Company
Apollo Automobil GmbH
Headquarters
Denkendorf, Bavaria, Germany
Parent
Apollo Future Mobility Group
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Apollo full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Apollo asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Apollo logo in an app

Add the published Apollo logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/apollo. That slug stays stable as Motomarks updates the published Apollo assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Apollo logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/apollo?token=YOUR_API_KEY"3  alt="Apollo logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/apollo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Apollo.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Apollo Automobil traces its identity to Gumpert Sportwagenmanufaktur, the German supercar maker founded in 2004 by former Audi Sport executive Roland Gumpert. The early Gumpert Apollo used a technical, motorsport-led identity that matched the car's functional aerodynamic design.

After the company was relaunched as Apollo Automobil, the branding shifted toward the Apollo name, using a stark monochrome presentation and a more exotic hypercar image around models such as the Apollo Intensa Emozione. The current identity emphasizes dramatic performance, low-volume exclusivity, and a mythological name associated with power and aspiration.

First color in the reference palette

Motomarks records #000000 as the primary Apollo reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Apollo logo in use today.

Origins

Apollo traces its roots to Gumpert Sportwagenmanufaktur, established in Germany in 2004 by Roland Gumpert, a former Audi executive closely associated with Audi's rally and performance programs. The company became known for the Gumpert Apollo, a road-legal but track-focused supercar engineered around extreme aerodynamic grip and high power output.

Gumpert Apollo era

The Gumpert Apollo became the company’s defining product and gave the later brand its name. Its identity was practical and motorsport-driven, reflecting the car’s emphasis on lap times, downforce, and technical performance rather than luxury positioning.

Apollo Automobil relaunch

After financial difficulties at Gumpert, the business was acquired by Ideal Team Venture and relaunched as Apollo Automobil in 2016. The Apollo name was retained as the core marque identity, linking the company’s new hypercar strategy with the reputation built by the original Gumpert Apollo.

Intensa Emozione identity

The Apollo Intensa Emozione, often abbreviated as Apollo IE, introduced a more dramatic design language for the brand. Its naturally aspirated V12, carbon-fiber structure, and sculptural bodywork helped reposition Apollo as an ultra-exclusive hypercar manufacturer with a distinctive visual and emotional identity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2004

Gumpert Apollo identity

The early identity centered on the Gumpert name, with Apollo used as the model name for the company’s flagship supercar. The branding was direct, technical, and closely tied to the car’s motorsport-derived engineering.

Reason for redesign: The identity reflected the original founder-led company and the launch of the Gumpert Apollo supercar.

2016

Apollo Automobil brand relaunch

Following the acquisition and relaunch, Apollo became the main marque name. The visual identity shifted toward a cleaner, more premium hypercar presentation using the Apollo name as the central brand asset.

Reason for redesign: The redesign supported the transition from Gumpert Sportwagenmanufaktur to Apollo Automobil under new ownership.

2017

Modern Apollo hypercar identity

The Apollo IE era strengthened the brand’s modern visual language with high-contrast badging, minimalist wordmark usage, and a darker, more exclusive presentation style.

Reason for redesign: The identity supported Apollo’s move into limited-production hypercars and the public introduction of the Intensa Emozione.

What to preserve in production

Shape, color, and type cues that keep Apollo recognizable at app scale.

Composition

Apollo’s modern identity is built around a compact, high-contrast marque treatment that works well on carbon fiber, dark bodywork, and performance-oriented digital media. The composition favors clarity and premium restraint rather than decorative complexity.

Symbol

The name Apollo evokes classical mythology, speed, light, and ambition, giving the marque a more emotional identity than the original engineering-focused Gumpert name. In automotive use, it connects the brand to extreme performance and aspiration.

Lettering

The modern Apollo wordmark is typically presented in a clean, uppercase style with wide spacing and sharp, technical proportions. This typographic approach aligns with the precise, engineered character of the brand’s hypercars.

Color

Black is the dominant reference color in the brand’s public visual presentation, often paired with white, metallic finishes, or gold-toned accents depending on application. The palette supports a premium, low-volume performance image.

Shape

Apollo branding favors simple geometric forms and controlled proportions. This allows the mark to remain legible on small vehicle badges, steering wheel centers, digital interfaces, and dark carbon-fiber surfaces.

Heritage

The identity carries forward the Apollo name made prominent by the Gumpert Apollo while separating the modern marque from the founder’s original company name. This creates continuity with the car that established the reputation while allowing a new brand direction.

Market context

Apollo occupies a niche position in automotive culture, especially among hypercar enthusiasts who associate the name with the uncompromising Gumpert Apollo and the visually dramatic Apollo IE.

Design logic

The brand identity favors intensity, engineering clarity, and exclusivity. It avoids mass-market friendliness in favor of a severe, high-performance visual tone suited to rare hypercars.

Where teams place it

Common product surfaces where Apollo assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and collectors

Apollo branding is used on hypercar exterior badges, interior details, steering wheel centers, and presentation vehicles where contrast against dark bodywork or carbon fiber is important.

Official digital presence

Customers, media, and investors

The Apollo identity appears across official brand websites and product pages for company information, hypercar presentation, and investor-related group communications.

Motorsport and collector media

Automotive media and enthusiasts

Apollo logo references are commonly used in editorial coverage, event listings, configurator-style experiences, and enthusiast databases covering rare hypercars.

Developer integrations

Developers and product teams

Product teams may display the Apollo logo in vehicle databases, garage apps, marketplace listings, and API-driven brand selectors, while checking official trademark guidance for permitted use.

Common questions about the Apollo logo

Format, usage, attribution, and history notes for the Apollo logo.

What does the Apollo logo mean?

The Apollo logo is tied to the marque name, which evokes the classical Apollo figure associated with light, excellence, and ambition. In the automotive context, the name gained recognition through the Gumpert Apollo supercar and now supports Apollo Automobil’s identity as a low-volume German hypercar manufacturer.

What does the current Apollo Automobil logo look like?

The current Apollo Automobil identity is generally presented as a clean, high-contrast marque treatment with the Apollo name as the central visual element. It is often shown in black or white applications, which suits the brand’s carbon-fiber hypercars, dark launch imagery, and minimal premium presentation.

How has the Apollo logo changed since the Gumpert Apollo?

The earlier identity was associated with Gumpert Sportwagenmanufaktur, where Apollo was primarily the model name of the company’s best-known supercar. After the business was relaunched as Apollo Automobil in 2016, Apollo became the main marque name, creating a cleaner brand identity separate from the original Gumpert nameplate.

Can I use the Apollo logo in a vehicle app or digital product?

Teams can reference Apollo in vehicle databases or digital interfaces, but logo use should be reviewed against the manufacturer’s official trademark or brand guidance. For asset delivery, Motomarks can help standardize formats and implementation, but it does not grant trademark permission or replace Apollo’s own usage rules.

What official company is behind the Apollo car logo?

The Apollo car logo is associated with Apollo Automobil GmbH, the German hypercar manufacturer that developed from the former Gumpert business. The company is part of Apollo Future Mobility Group, a Hong Kong listed automotive and mobility group.

More logos from Germany

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

9ff logo9ff9ff engineering GmbHABT logoABTABT Sportsline GmbHALPINA logoALPINAALPINA Burkard Bovensiepen GmbH + Co. KGALPINA logoALPINAALPINA Burkard Bovensiepen GmbH + Co. KGArtega logoArtegaArtega Automobil GmbH & Co. KGAudi logoAudiAudi AG
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