Apollo Logo

Apollo Automobil GmbH

The Apollo emblem presents a precise, performance-focused identity rooted in German hypercar engineering. Its stark visual character reflects the marque’s transition from Gumpert’s track-focused origins to a more sculptural and exclusive modern supercar image.

Official website
Live logo URL
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Apollo full

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Choose the right Apollo asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Apollo logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/apollo?token=YOUR_API_KEY"3  alt="Apollo logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/apollo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Apollo.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Apollo Automobil traces its identity to Gumpert Sportwagenmanufaktur, the German supercar maker founded in 2004 by former Audi Sport executive Roland Gumpert. The early Gumpert Apollo used a technical, motorsport-led identity that matched the car's functional aerodynamic design.

After the company was relaunched as Apollo Automobil, the branding shifted toward the Apollo name, using a stark monochrome presentation and a more exotic hypercar image around models such as the Apollo Intensa Emozione. The current identity emphasizes dramatic performance, low-volume exclusivity, and a mythological name associated with power and aspiration.

First color in the reference palette

Motomarks records #000000 as the primary Apollo reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Apollo logo in use today.

Origins

Apollo traces its roots to Gumpert Sportwagenmanufaktur, established in Germany in 2004 by Roland Gumpert, a former Audi executive closely associated with Audi's rally and performance programs. The company became known for the Gumpert Apollo, a road-legal but track-focused supercar engineered around extreme aerodynamic grip and high power output.

Gumpert Apollo era

The Gumpert Apollo became the company’s defining product and gave the later brand its name. Its identity was practical and motorsport-driven, reflecting the car’s emphasis on lap times, downforce, and technical performance rather than luxury positioning.

Apollo Automobil relaunch

After financial difficulties at Gumpert, the business was acquired by Ideal Team Venture and relaunched as Apollo Automobil in 2016. The Apollo name was retained as the core marque identity, linking the company’s new hypercar strategy with the reputation built by the original Gumpert Apollo.

Intensa Emozione identity

The Apollo Intensa Emozione, often abbreviated as Apollo IE, introduced a more dramatic design language for the brand. Its naturally aspirated V12, carbon-fiber structure, and sculptural bodywork helped reposition Apollo as an ultra-exclusive hypercar manufacturer with a distinctive visual and emotional identity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2004

Gumpert Apollo identity

The early identity centered on the Gumpert name, with Apollo used as the model name for the company’s flagship supercar. The branding was direct, technical, and closely tied to the car’s motorsport-derived engineering.

Reason for redesign: The identity reflected the original founder-led company and the launch of the Gumpert Apollo supercar.

2016

Apollo Automobil brand relaunch

Following the acquisition and relaunch, Apollo became the main marque name. The visual identity shifted toward a cleaner, more premium hypercar presentation using the Apollo name as the central brand asset.

Reason for redesign: The redesign supported the transition from Gumpert Sportwagenmanufaktur to Apollo Automobil under new ownership.

2017

Modern Apollo hypercar identity

The Apollo IE era strengthened the brand’s modern visual language with high-contrast badging, minimalist wordmark usage, and a darker, more exclusive presentation style.

Reason for redesign: The identity supported Apollo’s move into limited-production hypercars and the public introduction of the Intensa Emozione.

What to preserve in production

Shape, color, and type cues that keep Apollo recognizable at app scale.

Composition

Apollo’s modern identity is built around a compact, high-contrast marque treatment that works well on carbon fiber, dark bodywork, and performance-oriented digital media. The composition favors clarity and premium restraint rather than decorative complexity.

Symbol

The name Apollo evokes classical mythology, speed, light, and ambition, giving the marque a more emotional identity than the original engineering-focused Gumpert name. In automotive use, it connects the brand to extreme performance and aspiration.

Lettering

The modern Apollo wordmark is typically presented in a clean, uppercase style with wide spacing and sharp, technical proportions. This typographic approach aligns with the precise, engineered character of the brand’s hypercars.

Color

Black is the dominant reference color in the brand’s public visual presentation, often paired with white, metallic finishes, or gold-toned accents depending on application. The palette supports a premium, low-volume performance image.

Shape

Apollo branding favors simple geometric forms and controlled proportions. This allows the mark to remain legible on small vehicle badges, steering wheel centers, digital interfaces, and dark carbon-fiber surfaces.

Heritage

The identity carries forward the Apollo name made prominent by the Gumpert Apollo while separating the modern marque from the founder’s original company name. This creates continuity with the car that established the reputation while allowing a new brand direction.

Market context

Apollo occupies a niche position in automotive culture, especially among hypercar enthusiasts who associate the name with the uncompromising Gumpert Apollo and the visually dramatic Apollo IE.

Design logic

The brand identity favors intensity, engineering clarity, and exclusivity. It avoids mass-market friendliness in favor of a severe, high-performance visual tone suited to rare hypercars.

Where teams place it

Common product surfaces where Apollo assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and collectors

Apollo branding is used on hypercar exterior badges, interior details, steering wheel centers, and presentation vehicles where contrast against dark bodywork or carbon fiber is important.

Official digital presence

Customers, media, and investors

The Apollo identity appears across official brand websites and product pages for company information, hypercar presentation, and investor-related group communications.

Motorsport and collector media

Automotive media and enthusiasts

Apollo logo references are commonly used in editorial coverage, event listings, configurator-style experiences, and enthusiast databases covering rare hypercars.

Developer integrations

Developers and product teams

Product teams may display the Apollo logo in vehicle databases, garage apps, marketplace listings, and API-driven brand selectors, while checking official trademark guidance for permitted use.

Answers before you ship

Format, usage, attribution, and history notes for the Apollo logo.

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