Mercedes-Benz

Mercedes‑Benz Group AG

Official Website
Assets
Mercedes-Benz full

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Brand Information

Brand Name

Mercedes-Benz

Company Name

Mercedes‑Benz Group AG

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API Usage

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GET https://api.motomarks.io/brands/mercedes-benz
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What does the Mercedes-Benz logo mean?

The Mercedes‑Benz three‑pointed star was originally conceived by Gottlieb Daimler and first used as a trademark in the early 1900s to symbolize motorization on land, sea and air. After the 1926 merger of Benz & Cie. and Daimler‑Motoren‑Gesellschaft, the brand combined Benz’s laurel wreath with Daimler’s star, creating the classic emblem that evolved over decades.

Over the 20th and 21st centuries the badge was progressively simplified and modernized into the minimalist, chrome/silver star set within or without a circle that is recognized worldwide today. The logo’s historic elements—star, wreath and later simplified ring—reflect the brand’s engineering heritage and global ambitions.

What color is the Mercedes-Benz logo?

The primary color of the Mercedes-Benz logo is #000000. This color is used across the brand's official logo, emblem, and wordmark assets.

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