Mercedes-Benz Logo and Brand Identity

Mercedes-Benz AG

The Mercedes-Benz three-pointed star represents ambition, engineering authority, and mobility across land, sea, and air. Its restrained circular form, black-and-silver character, and long heritage give the marque a precise, premium visual presence.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/mercedes-benz.

Founded
1926
Country
Germany
Company
Mercedes-Benz AG
Headquarters
Stuttgart, Baden-Württemberg, Germany
Parent
Mercedes-Benz Group AG
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Mercedes-Benz full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Mercedes-Benz asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Mercedes-Benz logo in an app

Add the published Mercedes-Benz logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/mercedes-benz. That slug stays stable as Motomarks updates the published Mercedes-Benz assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Mercedes-Benz logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/mercedes-benz?token=YOUR_API_KEY"3  alt="Mercedes-Benz logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/mercedes-benz
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Mercedes-Benz.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

The Mercedes-Benz logo traces its roots to Gottlieb Daimler's three-pointed star, first registered by Daimler-Motoren-Gesellschaft in the early 20th century to symbolize motorization on land, at sea, and in the air. Benz & Cie used a laurel wreath around its name, reflecting competition success and engineering prestige.

After the 1926 merger of Daimler and Benz, the three-pointed star and Benz laurel wreath were combined, creating the basis for the Mercedes-Benz identity. Later simplifications emphasized the star in a ring, making the emblem cleaner, more adaptable, and closely associated with premium German engineering.

First color in the reference palette

Motomarks records #000000 as the primary Mercedes-Benz reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Mercedes-Benz logo in use today.

Origins

Mercedes-Benz was formed in 1926 when Daimler-Motoren-Gesellschaft and Benz & Cie merged to create Daimler-Benz AG. The new marque brought together Karl Benz's pioneering automobile work and Gottlieb Daimler's engine and vehicle engineering legacy. The Mercedes name had already been used by Daimler for vehicles associated with Emil Jellinek's daughter, Mercédès Jellinek, while Benz contributed one of the earliest commercially successful automobile lineages.

The Star and the Laurel

Before the merger, Daimler-Motoren-Gesellschaft used a three-pointed star to express the company's ambition for engines used on land, at sea, and in the air. Benz & Cie used a laurel wreath, a classical symbol of victory that reflected the firm's racing and engineering reputation. The 1926 Mercedes-Benz mark combined these traditions, placing the star within a circular badge that also carried the Mercedes-Benz name and laurel elements.

Modern Identity

Over time, Mercedes-Benz refined the emblem into a simpler star-in-ring device suitable for vehicle grilles, hood ornaments, print, signage, and digital applications. The brand's visual identity relies on restraint, symmetry, and high contrast, often using black, white, and silver tones. This consistent approach supports the marque's association with premium engineering, formal precision, and long-term continuity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1909

Daimler Three-Pointed Star Registered

Daimler-Motoren-Gesellschaft registered the three-pointed star as a trademark. The mark represented the company's ambition for propulsion on land, at sea, and in the air.

Reason for redesign: The company needed a distinctive trademark that expressed the broad technical scope of Daimler engines and vehicles.

1909

Benz Laurel Wreath Identity

Benz & Cie used a circular mark with the Benz name framed by a laurel wreath, connecting the company with competition success, honor, and established engineering credentials.

Reason for redesign: The laurel motif reinforced Benz's reputation and created a formal identity suited to a growing automobile manufacturer.

1926

Mercedes-Benz Combined Badge

After the Daimler and Benz merger, the identity combined the Daimler three-pointed star with the Benz laurel wreath and the Mercedes-Benz name in a circular composition.

Reason for redesign: The merged company needed a unified badge that respected both predecessor brands and introduced the new Mercedes-Benz name.

1933

Simplified Star in Ring

The Mercedes-Benz emblem was simplified toward the three-pointed star enclosed in a clean circular ring, reducing decorative elements and strengthening the symbol's standalone recognition.

Reason for redesign: The simplified form improved versatility for vehicle badges, hood ornaments, signage, and reproduction at different sizes.

2009

Refined Modern Corporate Mark

The brand identity adopted more contemporary rendering for corporate and digital use, with a polished star and restrained typography that could work across global communications.

Reason for redesign: Mercedes-Benz refined its identity for consistent use across digital media, retail environments, advertising, and global brand systems.

What to preserve in production

Shape, color, and type cues that keep Mercedes-Benz recognizable at app scale.

Composition

The Mercedes-Benz emblem is built around a three-pointed star centered within a circle. The structure is highly symmetrical, with the points dividing the ring into balanced triangular spaces and creating a stable, engineered appearance.

Symbol

The three points are traditionally explained as representing Daimler's ambition to build engines and vehicles for land, sea, and air. The surrounding circle gives the symbol unity and containment, while also making it practical as a vehicle badge and grille emblem.

Lettering

The symbol is often used with the Mercedes-Benz wordmark in a restrained serif style that reinforces heritage and formal precision. In many vehicle and digital applications, the star is strong enough to appear without accompanying typography.

Color

Mercedes-Benz identity commonly uses black, white, and silver or chrome. Black provides clarity and authority in flat applications, while silver and chrome connect the badge to metal craftsmanship, vehicle hardware, and premium industrial design.

Shape

The circular boundary and radial three-pointed geometry make the mark compact and scalable. Its shape works equally well as a hood ornament, grille badge, app-style icon, dealership sign, or monochrome digital mark.

Heritage

The current emblem preserves elements from the pre-merger Daimler and Benz identities. Its continuity links the modern brand to early automobile development, motorsport, luxury saloons, and the long history of German vehicle engineering.

Market context

The Mercedes-Benz star is strongly associated with executive cars, luxury mobility, taxis in parts of Europe, motorsport, and formal German engineering culture. Its use across passenger cars, commercial vehicles, and racing has made it a broad symbol of technical status.

Design logic

The design philosophy is reduction through continuity. Rather than relying on decorative complexity, the identity uses a precise geometric symbol, limited color palette, and consistent proportion to communicate durability, authority, and engineering discipline.

Where teams place it

Common product surfaces where Mercedes-Benz assets need to stay clear, consistent, and fast.

Vehicle badges and grille emblems

Vehicle owners and customers

The three-pointed star appears as a physical badge on grilles, tailgates, steering wheels, wheel centers, and in some contexts as a hood ornament.

Dealer websites and retail signage

Dealers

Authorized retailers use the Mercedes-Benz name and star identity on dealership signage, inventory pages, service booking flows, and certified vehicle communications.

Digital product interfaces

Product teams

The symbol is used in official brand, connected vehicle, owner support, and retail environments where a compact manufacturer identifier is needed.

Motorsport and performance branding

Motorsport audiences

Mercedes-Benz and Mercedes-AMG use the star identity across racing, performance vehicles, team communications, and sponsor environments with stricter application rules.

Common questions about the Mercedes-Benz logo

Format, usage, attribution, and history notes for the Mercedes-Benz logo.

What does the Mercedes-Benz logo mean?

The Mercedes-Benz logo is based on Daimler's three-pointed star, traditionally described as representing motorization on land, at sea, and in the air. The surrounding ring creates a unified badge and reflects the later combined identity of Mercedes and Benz after the 1926 merger.

What does the current Mercedes-Benz logo look like?

The current Mercedes-Benz logo is a three-pointed star centered inside a circular ring. It is usually presented in black, white, silver, chrome, or metallic finishes depending on the application. On vehicles, the emblem often appears as a grille badge, hood ornament, wheel badge, or steering wheel mark.

When did the Mercedes-Benz logo first appear?

The Daimler three-pointed star was registered in 1909, before the Mercedes-Benz brand was created. The combined Mercedes-Benz badge appeared after the 1926 merger of Daimler-Motoren-Gesellschaft and Benz & Cie, joining the star with Benz laurel elements and the Mercedes-Benz name.

Why did Mercedes-Benz simplify its logo?

Mercedes-Benz gradually simplified the logo to make the star and circular ring clearer, more reproducible, and easier to apply across vehicles, print, signage, and digital media. The cleaner design preserved the historic star while reducing decorative details from earlier combined badges.

How should a product team display the Mercedes-Benz logo?

A product team should use an approved Mercedes-Benz logo asset, preserve its proportions, maintain sufficient contrast, and avoid altering the star, circle, colors, or spacing. For asset delivery or developer integration, Motomarks can help standardize the display, but usage should still follow official Mercedes-Benz brand and trademark guidance.

Can I use the Mercedes-Benz logo in an app or website?

The Mercedes-Benz name, star, and related marks are trademarks. Teams should not assume permission from public availability of the logo. Before using it in an app, website, marketplace, comparison tool, or dealer product, check the manufacturer's official brand, media, or trademark guidance and any applicable partner agreements.

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