Mercury

Mercury (division of Ford Motor Company)

Assets
Mercury full

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Brand Information

Brand Name

Mercury

Company Name

Mercury (division of Ford Motor Company)

API Usage

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GET https://api.motomarks.io/brands/mercury
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About the Mercury logo

Mercury was created by Edsel Ford in 1938 as a mid-level marque positioned between Ford and Lincoln. Throughout its history the brand’s visual identity referenced the Roman god Mercury — early advertising and emblems used winged-helmet and winged motifs — while later decades simplified the mark to sleek, automotive grille badges and a stylized block/crest treatment. In the 1990s and 2000s Mercury used a rounded, chrome “M”/crest-like emblem applied to vehicle grilles and tails, reflecting the move toward streamlined, automotive-specific badges. The Mercury marque was gradually phased out by parent Ford Motor Company, with the brand discontinued in 2010.