Mack

Mack's visual identity has long been dominated by the iconic Mack Bulldog, a hood ornament and mascot introduced in the early 20th century that came to symbolize durability and toughness of the company's trucks. The Bulldog first appeared as a radiator cap ornament and later as a full hood ornament; it became an enduring brand emblem used in marketing and on trucks themselves. Over the decades the wordmark and badge treatments have been modernized, but the bulldog motif has remained central to Mack's branding and heritage. The company was founded by the Mack brothers and built its reputation on heavy-duty commercial vehicles and military contracts.