Lynk & Co Logo

Lynk & Co International AB

The Lynk & Co logo presents the brand as connected, urban and digitally native through a crisp monochrome wordmark. Its stripped-back visual character reflects a mobility label built around modern ownership, shared access and a close relationship with Geely and Volvo engineering.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Lynk & Co full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Lynk & Co asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Lynk & Co logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/lynk-and-co?token=YOUR_API_KEY"3  alt="Lynk & Co logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/lynk-and-co
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Lynk & Co.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Lynk & Co was announced in 2016 as a new mobility-focused car brand created by Geely Auto Group in cooperation with Volvo Cars. Its identity was launched with a deliberately minimal wordmark, using the distinctive spelling "LYNK & CO" to suggest connection, sharing and a digital-first ownership model.

The logo has remained centered on a clean monochrome wordmark rather than a traditional crest or animal emblem, reflecting the brand's urban positioning and subscription-oriented business model. As the brand expanded from China into Europe, the same black and white identity helped give Lynk & Co a consistent global appearance across cars, clubs, apps and digital services.

First color in the reference palette

Motomarks records #000000 as the primary Lynk & Co reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Lynk & Co logo in use today.

Origins

Lynk & Co was introduced in October 2016 as a new global car brand from Geely Auto Group, developed with strong engineering links to Volvo Cars. The brand was created to target younger, urban customers with connected cars, online sales, subscription-style access and shared mobility concepts. Its first production model, the Lynk & Co 01, used the Compact Modular Architecture associated with Volvo and Geely development.

European expansion

Lynk & Co later expanded into Europe with a model that emphasized membership, flexible access and city-based brand spaces known as clubs. The European identity used the same stark black and white wordmark across digital platforms, vehicles and physical locations. This consistency helped position the marque less like a conventional dealership brand and more like a mobility and lifestyle service.

Geely group development

As Geely reorganized its electrified and premium vehicle operations, Lynk & Co became closely aligned with Zeekr Technology Group while remaining part of the wider Geely automotive ecosystem. The brand continues to use shared group engineering resources and design infrastructure while maintaining its own identity and customer proposition.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2016

Original Lynk & Co wordmark

The launch identity used a bold, geometric, all-capital wordmark reading "LYNK & CO". Its compact letterforms and prominent ampersand created a modern, connected visual tone without relying on a traditional automotive shield or pictorial badge.

Reason for redesign: The identity was created for the brand launch and was intended to support a connected, digital-first mobility brand rather than a conventional carmaker image.

2020

Expanded monochrome brand system

As Lynk & Co expanded its European clubs, app-based services and subscription business, the wordmark continued as the central logo while being applied in a restrained black and white system across physical and digital touchpoints.

Reason for redesign: The wider identity system supported international rollout, digital interfaces and retail-style club environments while preserving recognition of the original wordmark.

What to preserve in production

Shape, color, and type cues that keep Lynk & Co recognizable at app scale.

Composition

The Lynk & Co logo is primarily a horizontal wordmark, built around uppercase lettering and a central ampersand. The composition is compact and direct, making it suitable for vehicle badging, app icons, signage and digital interfaces.

Symbol

The name and ampersand emphasize connection, partnership and shared access. Rather than using a figurative symbol, the brand relies on the wordmark itself to communicate a networked mobility concept.

Lettering

The typography is geometric, condensed and modern, with uppercase forms that give the logo a technical and urban character. The shortened spelling of "Lynk" reinforces the brand's digital tone.

Color

The core identity is monochrome, most commonly black on light backgrounds or white on dark backgrounds. This restrained palette supports a premium, technology-led appearance and works consistently across vehicles, clubs and apps.

Shape

The logo's main shape is a long horizontal block of lettering. Its rectilinear structure and compact spacing make it feel engineered and modular, in line with the brand's platform-sharing and connected-car narrative.

Heritage

Lynk & Co has a short history compared with legacy automakers, so its identity does not reference heraldry, national symbols or historic racing graphics. Its heritage is tied instead to Geely's global expansion and Volvo-linked engineering.

Market context

The identity reflects a newer generation of Chinese-origin global car brands that present themselves through technology, lifestyle and mobility services. Its European club strategy also gave the brand a retail and community dimension uncommon among traditional automakers.

Design logic

The design philosophy is reductionist and service-oriented. The logo avoids decorative symbolism so the brand can work as a vehicle marque, app-based service, membership program and urban lifestyle label.

Where teams place it

Common product surfaces where Lynk & Co assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and automotive media

The Lynk & Co wordmark is used on production vehicles as exterior badging and model identity, typically in a clean monochrome or metallic finish.

Digital mobility services

Members and digital product teams

The logo appears in app, web and account environments connected with membership, subscription and vehicle access services.

Lynk & Co Clubs

Retail visitors and brand partners

The wordmark is used in physical brand locations known as clubs, where the identity supports a lifestyle and community-led retail experience.

Press and corporate communications

Journalists, analysts and communications teams

The logo is used in product announcements, motorsport-related communications and corporate materials across the Geely automotive ecosystem.

Answers before you ship

Format, usage, attribution, and history notes for the Lynk & Co logo.

Browse the logo library →API docsPricing