Mahindra

Mahindra began as part of the Mahindra Group founded in 1945 by J. C. Mahindra, K. C. Mahindra and Malik Ghulam Muhammad. The company initially assembled and sold Willys Jeeps in India and later diversified into tractors, utility vehicles, commercial vehicles and a broad range of industrial businesses. The brand identity has historically emphasized ruggedness and utility tied to the company’s automotive and agricultural roots; while the modern Mahindra wordmark and emblem are used to convey strength, motion and the company’s rise, much of the available historical detail centers on the company’s growth and founders rather than an extensively documented logo evolution.