Luxgen Logo

Luxgen Motor Co., Ltd.

The Luxgen emblem uses a sculpted, metallic L mark to express the brand name's link between luxury and intelligence. Its dark, polished visual character gives Taiwan's Yulon-backed marque a modern and technology-focused presence.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/luxgen.

Founded
2009
Country
Taiwan
Company
Luxgen Motor Co., Ltd.
Headquarters
Sanyi Township, Miaoli County, Taiwan
Parent
Yulon Motor Co., Ltd.
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Luxgen full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Luxgen asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Luxgen logo in an app

Add the published Luxgen logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/luxgen. That slug stays stable as Motomarks updates the published Luxgen assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Luxgen logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/luxgen?token=YOUR_API_KEY"3  alt="Luxgen logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/luxgen
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Luxgen.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Luxgen was launched by Taiwan's Yulon Motor in 2009 as a domestic automotive brand with a name formed from "luxury" and "genius." Its badge has centered on a metallic, shield-like emblem containing a stylized letter L, giving the young brand a premium and technology-oriented identity.

Compared with older manufacturers that have many documented badge eras, Luxgen's visual identity has remained relatively consistent, using chrome, black, and precise geometric forms to support its positioning. The emblem reflects Yulon's ambition to create a Taiwanese brand associated with smart mobility, comfort, and modern design.

First color in the reference palette

Motomarks records #000000 as the primary Luxgen reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Luxgen logo in use today.

Origins

Luxgen was introduced in 2009 by Yulon Motor, a long-established Taiwanese automotive company. The brand name combines "luxury" and "genius," signalling a focus on premium features, intelligent technology, and locally developed vehicles. Luxgen's early products included MPV and SUV models designed to position the marque as a higher-value Taiwanese alternative in domestic and export markets.

Yulon background

Yulon Motor was founded in Taiwan in the 1950s and became known for manufacturing and distributing vehicles through partnerships with international automakers. Luxgen represented a different strategic step: a proprietary brand carrying its own badge, design language, and technology identity. This made the logo especially important because it needed to communicate national origin, credibility, and modern premium intent without relying on a legacy foreign marque.

Technology-led positioning

Luxgen's brand communication has emphasized smart vehicle systems, comfort, and connected-car features. The visual identity supports that positioning through a clean wordmark and a polished emblem rather than a heritage crest or animal symbol. The badge's metallic execution is consistent with the way many late-2000s automotive brands used chrome-like surfaces to suggest engineering quality and advanced technology.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2009

Launch identity

Luxgen launched with a metallic, shield-like emblem containing a stylized L form, usually paired with an uppercase LUXGEN wordmark. The mark used dark inner surfaces and silver highlights to create a premium, technical appearance.

Reason for redesign: The identity was created for the launch of Yulon Motor's own Taiwanese automotive brand.

2010s

Refined digital and retail usage

Later brand use generally retained the same core L emblem and uppercase wordmark while adapting finishes for vehicle badges, websites, dealership signs, and marketing materials. Flat or simplified versions are commonly used where chrome effects are not practical.

Reason for redesign: The adjustments supported more flexible use across digital media, dealer environments, and vehicle applications while preserving brand recognition.

What to preserve in production

Shape, color, and type cues that keep Luxgen recognizable at app scale.

Composition

The Luxgen logo is built around a central stylized L placed inside a compact, shield-like or faceted enclosure. The composition is symmetrical in overall weight and visually suited to a vehicle grille badge, where a strong central mark is useful at small and medium sizes.

Symbol

The L directly references the Luxgen name, while the name itself combines luxury and genius. The faceted, metallic treatment suggests engineered precision, technology, and a premium product position rather than a historical or regional emblem.

Lettering

Luxgen's wordmark is typically set in clean uppercase lettering with a modern, technical feel. The letterforms are straightforward and widely spaced enough to support legibility on vehicle badging, dealership materials, and digital interfaces.

Color

Black and silver dominate the identity. Black provides contrast and a premium base, while metallic silver or chrome effects connect the emblem to automotive materials, trim, and engineering cues.

Shape

The badge uses angular, shield-like geometry with a central L form. Its contained shape makes it practical for grille placement, steering-wheel hubs, key fobs, and app icons where a compact symbol is needed.

Heritage

Luxgen does not draw on a century-old heraldic symbol or racing badge. Its logo reflects a 21st-century origin, emphasizing a new Taiwanese brand identity created by Yulon Motor.

Market context

The badge is significant as the identity of a Taiwanese-developed automotive marque. It represents Yulon's effort to move beyond contract manufacturing and distribution into a branded vehicle business with its own design language.

Design logic

Luxgen's identity favors a contemporary premium-technology look: polished surfaces, a direct initial-based symbol, and restrained color. The design communicates modernity and engineered value rather than nostalgia.

Where teams place it

Common product surfaces where Luxgen assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The emblem appears on grilles, tailgates, steering wheels, wheels, and other vehicle touchpoints where a compact metallic badge is appropriate.

Dealer signage

Dealers

Luxgen dealerships use the emblem and uppercase wordmark to identify showrooms, service points, and retail communications.

Digital product listings

Product teams

Automotive marketplaces and vehicle databases use the Luxgen name and logo to group models, trims, specifications, and owner information.

Marketing materials

Marketing teams

The brand identity appears in brochures, campaign visuals, launch materials, and official model pages to reinforce Luxgen's premium technology positioning.

Common questions about the Luxgen logo

Format, usage, attribution, and history notes for the Luxgen logo.

What does the Luxgen logo mean?

The Luxgen logo centers on a stylized letter L, directly referencing the brand name. Luxgen itself combines "luxury" and "genius," so the emblem supports a premium and technology-oriented message. Its metallic, faceted appearance also reflects automotive engineering and the modern positioning chosen by Yulon Motor for the Taiwanese marque.

What does the current Luxgen logo look like?

The current Luxgen identity is generally recognized by a metallic, shield-like badge containing a stylized L, often paired with an uppercase LUXGEN wordmark. The mark commonly uses black inner contrast with silver or chrome-like highlights, making it suitable for grille badges, steering-wheel centers, dealer signs, and digital use.

When was the Luxgen logo introduced?

Luxgen was introduced by Yulon Motor in 2009, and the core logo identity dates from the brand's launch period. Publicly documented use shows a consistent stylized L badge rather than a long sequence of historic emblems. Later applications mainly adapt the same mark for vehicles, retail environments, and digital formats.

How should product teams display the Luxgen logo in apps or websites?

Product teams should use a clear, high-contrast version of the Luxgen emblem or wordmark, preserving its proportions and avoiding unnecessary effects that distort the L symbol. For developer integrations, Motomarks can help deliver normalized automotive logo assets, but teams should still follow official Luxgen or Yulon trademark guidance where applicable.

Is the Luxgen logo a trademark?

The Luxgen name and badge function as brand identifiers for Luxgen Motor and its parent group, Yulon Motor. Teams should treat the logo as a trademarked automotive brand asset. Before using it in advertising, resale materials, software, or data products, they should check the manufacturer's official brand or trademark requirements.

More logos from Taiwan

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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