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GET https://api.motomarks.io/brands/lucidThe company was founded in 2007 as Atieva by Bernard Tse and Sam Weng as a developer of electric vehicle battery packs and powertrains; it later expanded into building complete vehicles and rebranded to Lucid Motors in 2016 and to Lucid (under Lucid Group, Inc.) as it prepared for production. The Lucid brand identity moved from the earlier Atieva-era technology-focused imagery to a minimalist, modern wordmark and monogram that reflects premium electric mobility and aerodynamic, technology-forward design. The logo and branding emphasize simplicity and precision, aligning with the company’s focus on efficiency, luxury, and innovation in EV powertrain and vehicle design. Over time the visual identity has been restrained and monochrome in many applications to convey a high-end, contemporary luxury automotive aesthetic.