Lotus

The Lotus badge has long used a roundel incorporating the founder Colin Chapman's initials (A.C.B.C. — Anthony Colin Bruce Chapman) and has historically employed a green and yellow color scheme. The emblem evolved from simple early badges into the now-familiar circular motif with the stylized initials in a triangular yellow field against a green background, reflecting the company's racing heritage and sporting identity. Over decades the logo has been refined for modern branding while retaining the original initials and distinctive green-and-yellow palette as a nod to its history and founder.