Leyland began in 1896 as the Lancashire Steam Motor Company and became Leyland Motors in 1907, making the Leyland name central to British commercial vehicle identity. Early branding was largely nameplate based, appearing on radiators, chassis plates, brochures, and dealer signs as the company moved from steam wagons into petrol and diesel vehicles.
During the British Leyland period, Leyland products were sometimes associated with wider group identity, but the truck business retained strong recognition through the Leyland name. Today Leyland Trucks uses a clean corporate wordmark identity that connects the historic Lancashire manufacturing name with its role as a modern PACCAR truck production operation.