IVECO

IVECO was created in 1975 through the merger of several European commercial-vehicle manufacturers and the brand identity has long emphasized a strong, industrial wordmark reflecting its commercial-vehicle heritage. Historically the IVECO logo has been a typographic wordmark designed for high legibility and a sense of robustness appropriate to trucks, buses and commercial vehicles. The wordmark is most commonly rendered in a distinctive blue tone and has been updated over time with modest refinements to letterforms and spacing rather than dramatic redesigns, preserving continuity with the brand's origins.