Hozon Auto Logo

Zhejiang Hozon New Energy Automobile Co., Ltd.

The Hozon Auto emblem reflects a Chinese new energy vehicle company built around clean mobility, software, and electric powertrains. Its restrained blue corporate identity gives the manufacturer a technical, industrial character while Neta Auto carries much of its consumer-facing visual expression.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/hozon.

Logo
Hozon Auto logo
Founded
2014
Country
China
Company
Zhejiang Hozon New Energy Automobile Co., Ltd.
Headquarters
Shanghai, China
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Hozon Auto full

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Create or manage a key, then return here to copy a working URL.

Choose the right Hozon Auto asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Hozon Auto logo in an app

Add the published Hozon Auto logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/hozon. That slug stays stable as Motomarks updates the published Hozon Auto assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Hozon Auto logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hozon?token=YOUR_API_KEY"3  alt="Hozon Auto logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hozon
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hozon Auto.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hozon Auto was established in China in 2014 as a new energy vehicle manufacturer and later became best known for launching the Neta Auto vehicle brand. Its corporate identity has typically used a clean blue wordmark with Chinese and English naming, presenting the company as a technology-led electric vehicle producer rather than a traditional automaker.

Public logo history for Hozon itself is limited, while the more visible consumer-facing identity has shifted toward Neta Auto in domestic and export markets.

First color in the reference palette

Motomarks records #005BAC as the primary Hozon Auto reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Hozon Auto logo in use today.

Origins

Hozon Auto was founded in 2014 in China during a period of rapid growth for domestic new energy vehicle manufacturers. The company focused on electric passenger vehicles and intelligent mobility technology, positioning itself within China's expanding EV sector.

Neta Auto brand development

Hozon introduced Neta Auto as its primary consumer vehicle brand, using it for models sold in China and in overseas markets. As Neta became the public-facing marque, Hozon Auto remained the corporate manufacturer identity behind vehicle development, production, and business operations.

International expansion

Through the Neta Auto brand, Hozon expanded beyond China into markets including Southeast Asia and other international regions. This expansion increased the importance of a clear manufacturer identity that could support both corporate credibility and the more market-facing Neta brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Hozon Auto corporate identity

The Hozon Auto identity has been represented by a blue corporate wordmark that combines the company's Chinese name with an English-language name. The design emphasizes legibility, a technology tone, and a restrained manufacturer profile.

Reason for redesign: The identity supported the creation of a new Chinese EV manufacturer and differentiated the corporate company from its later consumer-facing Neta Auto brand.

2018

Consumer focus shifts toward Neta Auto

As Neta Auto became the main vehicle marque, Hozon Auto's logo functioned more as a corporate and manufacturer mark. The consumer branding, showroom presence, and model badging increasingly centered on Neta rather than the Hozon corporate name.

Reason for redesign: The shift reflected the company's brand architecture, with Hozon as the manufacturer and Neta as the customer-facing vehicle brand.

What to preserve in production

Shape, color, and type cues that keep Hozon Auto recognizable at app scale.

Composition

The Hozon Auto identity is structured as a corporate wordmark rather than a highly decorative vehicle badge, pairing Chinese naming with English text for manufacturer recognition.

Symbol

The identity communicates a formal EV manufacturing role, with the blue color family commonly associated with technology, electricity, reliability, and clean mobility.

Lettering

The English wordmark uses a simple, modern sans-serif treatment that supports readability across corporate, investor, factory, and digital contexts.

Color

Blue is the dominant visual cue, giving the brand a technical and institutional tone suited to a new energy vehicle company.

Shape

The mark relies on horizontal wordmark composition, which makes it practical for websites, factory signage, corporate documents, and investor materials.

Heritage

Unlike long-established automakers with century-old crests, Hozon's identity reflects China's 2010s EV startup wave and the rise of new energy vehicle manufacturers.

Market context

The bilingual corporate identity helps connect a Chinese company name with international audiences as Hozon and Neta vehicles enter export markets.

Design logic

The design favors clarity and corporate credibility over ornament, supporting the company's role as the industrial and technology base behind its electric vehicle products.

Where teams place it

Common product surfaces where Hozon Auto assets need to stay clear, consistent, and fast.

Corporate websites

Corporate visitors

Used to identify the manufacturer behind Hozon Auto and its new energy vehicle operations.

Investor and company materials

Investors and partners

Applied in presentations, documents, and business communications where the legal manufacturer identity is more relevant than the Neta consumer marque.

Factory and supplier communications

Suppliers and employees

Used in industrial, procurement, and production contexts connected to vehicle development and manufacturing.

Automotive databases

Data providers

Used to distinguish Hozon Auto as the manufacturer associated with Neta-branded electric passenger vehicles.

Common questions about the Hozon Auto logo

Format, usage, attribution, and history notes for the Hozon Auto logo.

What does the Hozon Auto logo mean?

The Hozon Auto logo functions mainly as a corporate manufacturer identity. Its blue wordmark emphasizes technology, new energy vehicles, and corporate reliability rather than a decorative heritage symbol. It is closely associated with the company behind Neta Auto electric passenger vehicles.

What does the current Hozon Auto logo look like?

The current Hozon Auto identity is generally presented as a clean blue corporate wordmark, often using both Chinese and English naming. It is more formal and business-oriented than the consumer-facing Neta Auto branding used on vehicles, showrooms, and market communications.

How has the Hozon Auto logo changed over time?

Public documentation of Hozon Auto logo changes is limited. The most important branding shift has been architectural rather than visual: Hozon remained the corporate manufacturer identity while Neta Auto became the more visible vehicle marque for retail sales and international expansion.

Can product teams use the Hozon Auto logo in apps or databases?

Product teams can display the Hozon Auto logo for identification in automotive directories, data products, and fleet or EV reference tools, but they should use accurate current artwork and avoid implying endorsement. Motomarks can support consistent asset delivery and developer integration where licensed or permitted sources are used.

Where should teams check Hozon Auto logo usage rights?

Teams should check Hozon Auto's official communications, trademark notices, or direct brand guidance before using the logo in commercial contexts. The Hozon Auto name and logo are manufacturer identifiers, so usage should be limited to accurate reference unless formal permission or applicable trademark exceptions apply.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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